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What is Propensity to Trust

Chapter 23
Encyclopedia of E-Commerce Development, Implementation, and Management
One’s personal inclination to believe in others’ trustworthiness.
Published in Chapter:
Modelling Website Stickiness at Initial Encounters
Jasmine A.L. Yeap (Universiti Sains Malaysia, Malaysia), T. Ramayah (Universiti Sains Malaysia, Malaysia & Universiti Teknologi Malaysia, Malaysia), and Azizah Omar (Universiti Sains Malaysia, Malaysia)
Copyright: © 2016 |Pages: 11
DOI: 10.4018/978-1-4666-9787-4.ch023
Full Text Chapter Download: US $37.50 Add to Cart
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Chapter 224
Trust in Virtual Communities
The generalised tendency of each individual to trust in others, regardless of who are the partner and the situation
Published in Chapter: Trust in Virtual Communities; From: Encyclopedia of Networked and Virtual Organizations
Full Text Chapter Download: US $37.50 Add to Cart
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