What is Publicity

The rollout of a new learning sequence, whether for formal or nonformal or informal learning, requires that members of the general public find the (promise of the) learning appealing and useful. The public messaging has to capture attention, represent the actual learning contents, be memorable, and motivate targeted individuals and learning groups to action. This chapter focuses on visual-based marketing for learning content rollouts and targeted outreach. Given the tight budgets for instructional designs, this marketing rollout will be based on “guerrilla (shoestring) marketing” techniques (for marketing, for advertising, and for branding).