Special Offers
- IGI Global’s New Emerging Topic e-Book Collections
  Acquire highly focused and affordable Cutting-Edge Peer-Reviewed Research Content through a selection of 17 topic-focused e-Book Collections discounted up to 90%, compared to list prices. Collection topics include Artificial Intelligence, Data Science, Language Learning, Marketing and Customer Relations, Sustainability, and many more. Hosted on the InfoSci^® platform, these collections feature no DRM, no additional cost for multi-user licensing, no embargo of content, full-text PDF & HTML format, and more.
  Learn More
- Open Access Book (Free Access) - Encyclopedia of Information Science and Technology, Sixth Edition (ISBN: 9781668473665)
  The Encyclopedia of Information Science and Technology, Sixth Edition) continues the legacy set forth by the first five editions by providing comprehensive coverage and up-to-date definitions of the most important issues, concepts, and trends pertaining to technological advancements and information management within a variety of settings and industries. The entire book is being published under open access.
  Read Now
- Open Access Book (Free Access) - Food Sustainability, Environmental Awareness, and Adaptation and Mitigation Strategies for Developing Countries (ISBN: 9781668456293)
  Food Sustainability, Environmental Awareness, and Adaptation and Mitigation Strategies for Developing Countries provides information on the recent technology, mitigation, and environmental protection that must be applied for food sustainability in developing countries. This book is being published under Platinum Open Access through funding from Diponegoro University, Indonesia.
  Read Now
- Open Access Book (Free Access) - New Models of Higher Education: Unbundled, Rebundled, Customized, and DIY (ISBN: 9781668438091)
  The Walmart Corporation and the Lumina Foundation have provided funding to make New Models of Higher Education: Unbundled, Rebundled, Customized, and DIY fully open access, completely removing any paywall between scholars in education and the latest research on new models for the future of higher education.
  Read Now
- Open Access Book (Free Access) - Handbook of Research on the Global View of Open Access and Scholarly Communications (ISBN: 9781799898054)
  Through a collaboration between IGI Global and the University of North Texas, the Handbook of Research on the Global View of Open Access and Scholarly Communications has been published as fully open access, completely removing any paywall between researchers of any field, and the latest research on the equitable and inclusive nature of Open Access and all of its complications.
  Read Now
Books
- - Books by Subject
  - Business, Administration, & Management
  - Scientific, Technical, & Medical (STM)
  - Education
  - Books by Field
Journals
- - Journals
  - OnDemand Journal Articles
  - Journals by Subject
  - Business, Administration, & Management
  - Scientific, Technical, & Medical (STM)
  - Education
  - Journals by Field
e-Collections
OnDemand
Open Access
- View All Open Access Opportunities
  Search across all of IGI Global’s available open access publishing opportunities to unleash your research potential.
  Find an Open Access Journal for Your Next Manuscript
  Search across all of IGI Global’s available open access publishing opportunities to unleash your research potential.
  Submit an Open Access Book Proposal
  Learn more about open access book publishing and how it can propel your research forward in the field.
  Convert Your Work to Open Access
  Already published? You can convert your work to open access to increase its impact through IGI Global’s Restrospective Open Access Program.
  Utilize Open Access Collection Database
  Open up your research potential by utilizing our open access content or integrating the open access collection into your library
  Consider Open Access Agreements
  For Libraries: consider no-cost or investment-level open access agreements with IGI Global to support your faculty's research endeavors.
  Search Funding Resources
  Looking for additional funding resources to support your open accesss endeavors? View industry resources compiled by our open access team.
  Review Open Access Policies & Ethical Guidelines
  Considering IGI Global to publish your work under open access? Review IGI Global’s open access policies and ethical guidelines
Publish with Us
Resources
- - Instructors
  - Course Adoption
  - Teaching Cases
  - K-12 Online Learning Collection
  - Authors and Editors
  - eEditorial Discovery^® System
  - Peer Review Process
  - Ethics and Malpractice
  - COPE Membership
  - Fair Use Policy
  - Open Access Publishing
  - FAQ
Catalogs
About Us

Search the World's Largest Database of Information Science & Technology Terms & Definitions

InfScipedia

A Free Service of IGI Global Publishing House

Below please find a list of definitions for the term that
you selected from multiple scholarly research resources.

What is Rich Media

Chapter 14

Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape

Name that groups a series of digital advertising formats that use advanced technology and allow richer functionalities. Rich Media formats enable a more complete user experience using interactivity and playing with audiovisual elements.

Published in Chapter:

Identification of Tools for Measuring Branded Content: A Proposal for Evaluating Its Effectiveness

María Rodríguez-Rabadán (International University of La Rioja, Spain), Cristina del Pino-Romero (University Carlos III of Madrid, Spain), and Helena Galán-Fajardo (University Carlos III of Madrid, Spain)

Source Title: Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape

DOI: 10.4018/978-1-6684-3971-5.ch014

Abstract

Research on the study of the effectiveness of branded content actions shows that the reference data to draw up projections of results are neither standardized nor homogeneous. This is one of the main barriers that brands encounter when undertaking content creation actions: the mechanisms to measure their effectiveness. The aim of this chapter is to analyze what tools exist in the market to measure branded content, establishing a comparison between them that, in turn, can be used as a basis for the creation of a standard and homogeneous results measurement system. All this with the final intention of measuring the real effectiveness of branded content.

Full Text Chapter Download: US $37.50 Add to Cart

More Results

Chapter 281

Media with greater capacity to carry information, with face-to-face communication being considered the standard by which others are judged. The more closely a media can replicate face-to-face communication, the richer it is considered to be.

Published in Chapter: Social Presence in Distance Learning; From: Encyclopedia of Distance Learning, Second Edition

Full Text Chapter Download: US $37.50 Add to Cart

Chapter 8

Multimedia content combined to a single-user interface which may or may not include end-user interactivity. For course capture, it is usually full motion video and audio of an instructor synchronized with instructional content (either static, or with full motion video).

Published in Chapter: Administrative Strategies for Designing and Supporting Large-Scale Digital Lecture Recording Environments; From: Encyclopedia of Distance Learning, Second Edition

Full Text Chapter Download: US $37.50 Add to Cart

Chapter 634