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What is Satisficing

Encyclopedia of Decision Making and Decision Support Technologies
The notion of satisficing is linked to the notion of bounded rationality. Satificing involves searching and selecting a soluition that satisfies the preferences of managers to a certain extent, rather than searching for an optimal solution, which, given the volatility of most real life situations, is totally impossible.
Published in Chapter:
Understanding the Legacy of Herbert Simon to Decision Support Systems
Jean-Charles Pomerol (Université Pierre et Marie Curie, France) and Frédéric Adam (University College Cork, Ireland)
DOI: 10.4018/978-1-59904-843-7.ch105
Abstract
Herbert Simon is unique in our discipline in terms of the far-reaching impact which his work has had on management and the understanding of managerial decision making, especially when his further work with James March is considered. Mintzberg himself, who considerably advanced our ideas on management practice, noted that he always considered Simon to be the most influential and important contemporary author in terms of organizational theory (1990, p. 94). Jared Cohon, president of Carnegie Mellon University, where Simon was a fixture for 52 years said “few if any scientists and scholars around the world have had as great an influence as had Simon across so many fields, economics, computer science, psychology, and artificial intelligence amongst them.” Indeed, Herbert Simon’s contribution to management and DSS is such that the science and practice of management and decision making has been durably changed under his influence. This article considers the new ideas brought by Simon in management theory and looks at his contribution to our understanding of managerial decision making and DSSs.
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Dynamic Specifications for Norm-Governed Systems
In economics, satisficing is a behavior which attempts to achieve at least some minimum level of a particular variable, but which does not necessarily maximize its value. The most common application of the concept in economics is in the behavioural theory of the firm, which, unlike traditional accounts, postulates that producers treat profit not as a goal to be maximized, but as a constraint. Under these theories, a critical level of profit must be achieved by firms; thereafter, priority is attached to the attainment of other goals. The word satisfice was coined by Herbert Simon as a portmanteau of “satisfy” and “suffice”. Simon pointed out that human beings lack the cognitive resources to maximize: we usually do not know the relevant probabilities of outcomes, we can rarely evaluate all outcomes with sufficient precision, and our memories are weak and unreliable.
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