Search the World's Largest Database of Information Science & Technology Terms & Definitions
InfInfoScipedia LogoScipedia
A Free Service of IGI Global Publishing House
Below please find a list of definitions for the term that
you selected from multiple scholarly research resources.

What is Small Medium Enterprises (SMEs)

Chapter 9
Marketing Innovation Strategies and Consumer Behavior
According to the European Union, companies with less than 250 workers and annual turnover not exceeding 50 million euro, and/or an annual balance sheet total not exceeding 43 million euro.
Published in Chapter:
International Marketing Strategies for SMEs in the Digital World
Bahar Divrik (Istanbul Medipol University, Turkey)
Copyright: © 2024 |Pages: 16
DOI: 10.4018/979-8-3693-4195-7.ch009
Abstract
Digital technologies have totally changed the business world and Small and Medium Enterprises (SMEs) have truly been affected by this change. SMEs, which are the main actors of the world economy as they are main providers of production, employment, and foreign currency. Before the introduction of digital tools, SMEs were not able to compete with multinational companies mainly because of their limited resources. The digital technologies have enabled SMEs to compete with multinational companies in the international markets. Formulating the right international marketing strategies is crucial for SMEs to be successful in international markets in the digital era.
Full Text Chapter Download: US $37.50 Add to Cart
More Results
Chapter 30
Trust, Social Networks and Electronic Commerce Adoption
Enterprises with fixed assets of 20-100 million baht and employing 20-100 people.
Published in Chapter: Trust, Social Networks and Electronic Commerce Adoption; From: Handbook of Research on Electronic Collaboration and Organizational Synergy
Full Text Chapter Download: US $37.50 Add to Cart
eContent Pro Discount Banner
InfoSci OnDemandECP Editorial ServicesAGOSR