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What is Social Amplification of Risk (SARF)

Handbook of Research on Technoethics
A model developed in the late 1980s by North American scholars that aimed to provide an integrative theoretical framework for a fragmented range of risk perspectives in the growing field of risk communication and risk perception. It sought to explain why certain risk events, defined by experts as relatively non-threatening, come to attract considerable socio-political attention (amplification), and other risk events, defined as posing a greater objective threat, attract relatively little attention (attenuation).
Published in Chapter:
Nanoethics: The Role of News Media in Shaping Debate
A. Anderson (University of Plymouth, UK), S. Allan (Bournemouth University, UK), A. Petersen (Monash University, Australia), and C. Wilkinson (University of the West of England, Bristol, UK)
Copyright: © 2009 |Pages: 18
DOI: 10.4018/978-1-60566-022-6.ch025
Abstract
Recent evidence on genetically modified crops, cloning and stem cell research suggests that the news media play a significant role in shaping wider agendas for public debate about ‘the rights and wrongs’ of newly emergent technologies. This may prove to be especially pertinent to nanotechnologies, which currently register low public visibility and yet are predicted by many scientists, policymakers and other stakeholders to have far-reaching implications in the years ahead. This chapter, drawing upon data from the authors’ British study on nanotechnologies and news production, examines how the press may influence the terms of public debate about such ethical issues as the dangers posed by particular applications, who has access to the technologies, and who is likely to benefit or be disadvantaged by developments. Efforts to enhance public deliberation about the ethical implications of nanotechnologies, it is argued, must attend to the complex ways in which journalists mediate between contending claims about their benefits and risks.
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