What is Social Influence

Refers to how people affect the attitudes, beliefs, and behaviors of others. This influence can be intentional or unintentional and may occur in various forms, such as through persuasion, conformity, obedience, or socialization. Social influence can be exerted by individuals, groups, or institutions, and can occur through various channels, such as face-to-face communication, mass media, or social networks.

Social influence refers to the degree to which the views of the other relevant parties influence the person's actions regarding the usage of innovative technologies ( Venkatesh et al., 2003 ). In the GB technology context, social influence refers to the extent to which the view of peers, families and relevant parties influence the behavioural intention of the bank customer regarding the adoption of GB technology services.

The process in which an individual adapts his/her behavior, attitude, or belief (both intentionally and unintentionally) to the behaviors, attitudes, or beliefs of other individuals in the individual’s social network.

Occurs when one's emotions, opinions, or behaviors are affected by others.

The change of behavior that one person causes in another.

Social process where the presence of imaged presence of others impacts individuals’ behavior, believes, or attitudes.

What the consumer believes other people would think of a given behaviour

Emotional feeling derived from the socially related support from carry out a certain behavior.

Construct used in this research to measure the level of importance that the user believes regarding he or she should use the new technology.

The degree to which an individual perceives that important others believe he or she should use the new system.

Social Influence refers to the degree to which an individual perceives that important others believe he or she should use the new system.

The degree to which an individual perceives that important others believe he or she should use the new system ( Venkatesh et al., 2003 , p. 451).

Change in an individual’s attitudes, behaviors or beliefs due to real, or imagined, external pressure.

The power of relationship or association (or its appearance) to affect another person in thought or behavior or other effects.

When an action on one or more individual(s) affects the other individuals in a group of two or more agents.

It refers to how individuals change their behavior to meet the demands of a social environment. Under such influence, people alter their attitudes and behaviors in response to what they perceive others might do or think.

The extent to which individuals are persuaded to use e-learning based on peer influence.

Degree of an individual perceived that important others such as family members and friends believe that they should use a particular technology.

The affection and support from other people while conducting a task and behavior.

Occurs when an action on one or more individual(s) affects the other individuals in a group of two or more agents.

It is the change in an individual's thoughts, feelings, attitudes, and behaviors as a result of interaction with another person or group.

The ways in which individuals change their behaviour to satisfy the needs of a social context are referred to as social influences.

User perception that important others like friends or family believe they should adopt a particular technology.

The change in behavior, opinions, and emotions of an individual caused as a result of their perception of themselves in relation to the influence, group, or society. Social influence can be seen in socialization, conformity, obedience, compliance, and sales and marketing.

Influence of the people who matter to you towards your behavior.

The phenomenon which explains the change in the individuals’ beliefs, attitudes, and intentions occurs at different levels because of social interaction between an individual and another individual or a group of individuals.

The influence of other people (family, colleagues or friends) to form a perception.