What is Social Presence Theory

Much has been written about gender differences in communication. Gender stereotypes propose that men communicate in a direct manner and focus on information; women communicate in an indirect manner and focus on relationships. Tannen (1995) suggests that gender differences in communication contribute to the “glass ceiling.” Further, Eubanks (2000) noted that the Internet and the World Wide Web are actively and aggressively hostile to women. Such discourse fosters gender stereotypes of the past and paints a gloomy picture for women with regard to participation and success in the realm of workplace e-collaboration.