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What is Spam Trigger

Handbook of Research on Computer Mediated Communication
Many Internet service providers and e-mail clients offer software intended to stop an unwanted e-mail before it reaches the user’s mailbox. A “spam trigger” is a word, phrase, or character that suggests an e-mail may be spam thus triggering the anti-spam software.
Published in Chapter:
Publishing an Internet E-Zine
Joseph E. Burns (Southeastern Louisiana University, USA) and Dianna Laurent (Southeastern Louisiana University, USA)
Copyright: © 2008 |Pages: 12
DOI: 10.4018/978-1-59904-863-5.ch027
Abstract
An e-zine is defined as an online version of a magazine most often offered to the audience of an existing Web site. E-zines should strive to follow the conventions of traditional magazines, being delivered to a subscriber base on a regular timetable and offering multiple articles per issue. Advertising should be minimal, and only those persons who sign up should receive the e-zine. Where an e-zine will differ from a traditional magazine is in its relationship with the Web site that offers it. Each issue should work in tandem with its Web site. The e-zine should not only offer new information, but should also act as a reminder to the reader to visit the parent Web site by offering links to recently updated pages and new information. E-zines are almost exclusively delivered to a subscriber base through e-mail. Therefore, the e-zine publisher must test content against e-mail spam filters to assure delivery.
Full Text Chapter Download: US $37.50 Add to Cart
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Publishing an Internet E-Zine
Many Internet service providers and e-mail clients offer software intended to stop an unwanted e-mail before it reaches the user’s mailbox. A “spam trigger” is a word, phrase, or character that suggests an e-mail may be spam thus triggering the anti-spam software.
Full Text Chapter Download: US $37.50 Add to Cart
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