A competitive analysis model used by a company to display the strengths and weaknesses over time, developed from Porter’s Five Forces.
Published in Chapter:
Internet Protocol Television
Kate Carney Landow (University of Colorado at Boulder, USA), Michelle Fandre (University of Colorado at Boulder, USA), Raghu Nambiath (University of Colorado at Boulder, USA), Ninad Shringarpure (University of Colorado at Boulder, USA), Harvey Gates (University of Colorado at Boulder, USA), Artur Lugmayr (Tampere University of Technology, Finland), and Scott Barker (Freelance Editor, Bridgewater, USA)
Copyright: © 2008
|Pages: 25
DOI: 10.4018/978-1-59904-851-2.ch034
Abstract
This chapter focuses on evaluating Internet protocol television (IPTV) business models from different service providers through the prism of the Star Model. The tool is based on Porter’s five forces, as developed by M.E. Porter. The Star Model extends the five Forces into a set of metrics to evaluate current and future business offerings. The Star Model is a simple tool used to identify the strengths and weaknesses of different business models in an appealing geometric shape. To highlight how to use this tool, sample partnership models are analyzed to evaluate the strength of a combined service. This tool will help IPTV service providers and all potential investors to build or identify a sound business model for their target market. The Star Model is explored through multiple case studies in this chapter including CBS, AOL, Google, Sling Media, and YouTube.