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What is Subjective norm

Chapter 33
Handbook of Research on Web 2.0, 3.0, and X.0: Technologies, Business, and Social Applications
The perceived expectations from others that influence a user to perform a particular behavior ( Ajzen, 1991 )
Published in Chapter:
Student and Faculty Use and Perceptions of Web 2.0 Technologies in Higher Education
Haya Ajjan (University of North Carolina at Charlotte, USA), Richard Hartshorne (University of North Carolina at Charlotte, USA), and Richard E. Ferdig (Kent State University, USA)
Copyright: © 2010 |Pages: 20
DOI: 10.4018/978-1-60566-384-5.ch033
Abstract
In this chapter, the authors provide evidence for the potential of Web 2.0 applications in higher education through a review of relevant literature on educational technology and social networking. Additionally, the authors report the results and implications of a study exploring student and faculty awareness of the potential of Web 2.0 technologies to support and supplement classroom instruction in higher education. Also, using the decomposed theory of planned behavior as the theoretical foundation, the authors discuss factors that influence student and faculty decisions to adopt Web 2.0 technologies. The chapter concludes with a list of recommendations for classroom use of Web 2.0 applications, as well as implications for policy changes and future research.
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Chapter 14
Navigating Mobile Marketing: Unveiling Mobile Game In-App Purchase Intentions of Gen-Ys
What someone thinks others might believe or say about a certain behavior.
Published in Chapter: Navigating Mobile Marketing: Unveiling Mobile Game In-App Purchase Intentions of Gen-Ys; From: Contemporary Trends in Innovative Marketing Strategies
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Chapter 1
Factor Influencing the Intention to Use E-Collection System in State-Owned Tertiary Institutions in Nigeria
Is the extent to which a person or the individual perception that most people who are important to him think that he/she should perform or not perform a certain behavior.
Published in Chapter: Factor Influencing the Intention to Use E-Collection System in State-Owned Tertiary Institutions in Nigeria; From: Throughput Accounting in a Hyperconnected World
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Chapter 70
A Study of Mobile Payment (M-Payment) Services Adoption in Thailand
The influence of peers and/or other social groups such as friends, parent, and colleagues on an individual’s behaviour.
Published in Chapter: A Study of Mobile Payment (M-Payment) Services Adoption in Thailand; From: Encyclopedia of Information Science and Technology, Third Edition
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Chapter 67
B2C E-Commerce Acceptance Models Based On Consumers' Attitudes and Beliefs: Integrating Alternative Frameworks
Effect that other people’s opinion –family or friends, among others– has on the consumer’s behavior.
Published in Chapter: B2C E-Commerce Acceptance Models Based On Consumers' Attitudes and Beliefs: Integrating Alternative Frameworks; From: Encyclopedia of E-Business Development and Management in the Global Economy
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Chapter 5
The Significance of Online Reviews for Hotel Entrepreneurial Success
Beliefs or opinions of influences, peer pressures and peer approval to perform or not to perform a specific behavior.
Published in Chapter: The Significance of Online Reviews for Hotel Entrepreneurial Success; From: Entrepreneurial Development and Innovation in Family Businesses and SMEs
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Chapter 22
Adoption of Mobile Technology by Public Healthcare Doctors: A Developing Country Perspective
An adoption factor which looks at the influence exerted by the social environment of the adopter i.e. other people which the adopter may perceive as important. It is really the person’s perception of social normative pressures and relevant others’ beliefs whether the adopter should adopt or not. These people can be professional peers, colleagues, subordinates, parents, people of authority etc.
Published in Chapter: Adoption of Mobile Technology by Public Healthcare Doctors: A Developing Country Perspective; From: Handbook of Research on Advances in Health Informatics and Electronic Healthcare Applications: Global Adoption and Impact of Information Communication Technologies
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Chapter 22
Adoption of Mobile Technology by Public Healthcare Doctors: A Developing Country Perspective
An adoption factor which looks at the influence exerted by the social environment of the adopter i.e. other people which the adopter may perceive as important. It is really the person’s perception of social normative pressures and relevant others’ beliefs whether the adopter should adopt or not. These people can be professional peers, colleagues, subordinates, parents, people of authority etc.
Published in Chapter: Adoption of Mobile Technology by Public Healthcare Doctors: A Developing Country Perspective; From: Handbook of Research on Advances in Health Informatics and Electronic Healthcare Applications: Global Adoption and Impact of Information Communication Technologies
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Chapter 16
Factors Influencing Green Purchase Intention Among Food Retail Consumers: An Empirical Study on Uttar Pradesh
A person's view of the attitudes of important persons towards the adoption of a behaviour is known as a subjective norm.
Published in Chapter: Factors Influencing Green Purchase Intention Among Food Retail Consumers: An Empirical Study on Uttar Pradesh; From: Handbook of Research on Sustainable Consumption and Production for Greener Economies
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Chapter 7
Role of Internal and External Values on Green Purchase
Subjective norms refer the rules and regulation designed by society on which one should function. For any specific behavior, society has set or designed norms on how to perform that behavior. Subjective norms refer to that kind of norms which an individual follows due to social pressure.
Published in Chapter: Role of Internal and External Values on Green Purchase; From: Green Marketing as a Positive Driver Toward Business Sustainability
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Chapter 15
Faculty Use and Perceptions of Web 2.0 in Higher Education
The perceived expectations from others that influence a user to perform a particular behavior (Ajzen, 1991).
Published in Chapter: Faculty Use and Perceptions of Web 2.0 in Higher Education; From: Handbook of Research on Practices and Outcomes in E-Learning: Issues and Trends
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Chapter 13
Towards a Student Security Compliance Model (SSCM): Factors Predicting Student Compliance Intention to Information Security Policy
The likehood that a student will perform security behaviour because of the expectation of relevant others.
Published in Chapter: Towards a Student Security Compliance Model (SSCM): Factors Predicting Student Compliance Intention to Information Security Policy; From: Modern Theories and Practices for Cyber Ethics and Security Compliance
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Chapter 13
Innovation-Driven Planned Behaviour Towards Achieving the Wellbeing of the Malaysian SMEs
Subjective norm represent the individual’s behaviour that they perform, even if they are not inclined toward the behaviour and its consequences.
Published in Chapter: Innovation-Driven Planned Behaviour Towards Achieving the Wellbeing of the Malaysian SMEs; From: Handbook of Research on Small and Medium Enterprises in Developing Countries
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