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What is Traditional Media

Chapter 17
Contemporary Issues in Global Medicine and Moving Toward International Healthcare Equity
Media that originated prior to the internet, including newspapers, radio, and broadcast television (IGI Global, n.d.b ).
Published in Chapter:
Improving Clinical Trial Diversity: The Impending Role of Technology-Oriented Strategies Amid the COVID-19 Pandemic
Rebecca R. Johnson (IQVIA, USA) and Michelle Lee D'Abundo (Seton Hall University, USA)
Copyright: © 2022 |Pages: 30
DOI: 10.4018/978-1-7998-8490-3.ch017
Abstract
Racially and ethnically diverse populations are underrepresented as participants in clinical trials. The disproportionate impact COVID-19 has on communities of color intensifies the imperativeness of equitable access. The purpose of this chapter is to explore how clinical research stakeholders can adapt their traditional approaches to recruitment, research conduct, and design sparked by the current healthcare crisis through technology-oriented strategies designed to increase diverse representation in clinical trials. Strategies utilizing technology will be recommended by examining this issue from a centralized and local perspective across a patient's journey in a clinical trial, with a specific focus on fostering long-term, trusting community relationships. Technology-oriented strategies including health information technology and digital media may provide promising solutions for improving clinical trial diversity amid a transitioning environment that is already adapting to virtual methods for communicating and engaging with patients regarding clinical research.
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Chapter 24
Mobile Phones: News Consumption, News Creation, and News Organization Accommodations
Any form of mass communication available before the advent of digital media. This includes television, radio, newspapers, books, and magazines.
Published in Chapter: Mobile Phones: News Consumption, News Creation, and News Organization Accommodations; From: Encyclopedia of Mobile Phone Behavior
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Chapter 2
Expectations vs. Practice in Critical Infrastructure Operator Crisis Communication: Lessons Learned From Portugal, France, Norway, and Sweden
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Chapter 9
Stimuli for the Use of Digital Influencers in the Culture Sector: An Analysis of the Portuguese Context
Traditional media consists of all forms of communication used before the internet age, including radio, TV, newspaper, magazines, and billboards. This means it refers to various forms of mass media communication that existed before the internet.
Published in Chapter: Stimuli for the Use of Digital Influencers in the Culture Sector: An Analysis of the Portuguese Context; From: Using Influencer Marketing as a Digital Business Strategy
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Chapter 11
Restricted Communication: Social Relationships and the Media Use of Prisoners
Offline media such as letters, phone calls for a landline, in-cell TV, and face-to-face visits.
Published in Chapter: Restricted Communication: Social Relationships and the Media Use of Prisoners; From: Infocommunication Skills as a Rehabilitation and Social Reintegration Tool for Inmates
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Chapter 9
Digital Media Affecting Society: Instruction and Learning
Any single item or set of items only relying upon physical form for the conveyance of information leading to meaning in the mind of a user.
Published in Chapter: Digital Media Affecting Society: Instruction and Learning; From: Handbook of Research on the Societal Impact of Digital Media
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Chapter 18
Use of Transmedia Storytelling Within the Context of Postmodern Advertisement
Traditional media constitutes a set of media covering media channels such as television, newspapers, radio, and magazines.
Published in Chapter: Use of Transmedia Storytelling Within the Context of Postmodern Advertisement; From: Handbook of Research on Transmedia Storytelling and Narrative Strategies
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Chapter 13
Salience, Self-Salience, and Discursive Opportunities: An Effective Media Presence Construction Through Social Media in the Peruvian Presidential Election
For the purposes of this contribution, this refers to organizations and practices usually called “mass media,” addressing the general public or specific segments of it through electronic means, a coordinated, schedule-based programming, and perfunctory public participation. Though it may be accessed through computers or computational devices, traditional media is designed around specific-medium devices like television sets and radio receivers.
Published in Chapter: Salience, Self-Salience, and Discursive Opportunities: An Effective Media Presence Construction Through Social Media in the Peruvian Presidential Election; From: Using New Media for Citizen Engagement and Participation
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