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What is Unit

Chapter 1
Handbook of Research on Virtual Workplaces and the New Nature of Business Practices
of Rhetoric: Can be composed of the written or spoken word, but online units of rhetoric can also be composed of other communication such as silences in synchronous forums or emoticons.
Published in Chapter:
Gains and Losses in the Rhetoric of Virtual Workplaces
Pamela Estes Brewer (Appalachian State University, USA)
Copyright: © 2008 |Pages: 13
DOI: 10.4018/978-1-59904-893-2.ch001
Abstract
Virtual workplaces are constructed of people using technology to work at a distance, with the goal of transferring knowledge (both explicit and implicit) toward specific purposes. What are the communication gains and losses most experienced in virtual workplaces? Using an economic frame, this chapter seeks to review literature on virtual workplaces from across professional fields in order to suggest methods for maximizing communication utility and minimizing losses in virtual workplaces. With rhetoric as the primary unit of exchange, what steps can be taken to ensure its effectiveness? Current research points to planning, face-to-face opportunities, mixed media, boundaries, and meta-communication as most important as well as the ability to adapt them to the characteristics of virtual workplaces.
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