Search the World's Largest Database of Information Science & Technology Terms & Definitions
InfInfoScipedia LogoScipedia
A Free Service of IGI Global Publishing House
Below please find a list of definitions for the term that
you selected from multiple scholarly research resources.

What is Vividness

Chapter 10
Handbook of Research on Innovation, Differentiation, and New Technologies in Tourism, Hotels, and Food Service
The quality of being clear and bright.
Published in Chapter:
Investigating the Implications of Virtual Reality and Augmented Reality in Tourism Marketing: A Systematic Literature Review of Publications From 2010 to 2023
Nesenur Altinigne (Istanbul Bilgi University, Turkey)
Copyright: © 2023 |Pages: 17
DOI: 10.4018/978-1-6684-6985-9.ch010
Abstract
This literature review aims to investigate the developments of virtual reality (VR) and augmented reality (AR) research in tourism marketing. This chapter also highlights fruitful directions for tourism marketing research regarding VR and AR applications. A total of 31 full-length articles published between 2010 to 2023 were retrieved from the Web of Science database and reviewed. The theoretical backgrounds of the articles were thoroughly examined, and a detailed report on the research progress of the theories and research methodologies are presented. Finally, future research directions for the improvement of the existing literature are explained.
Full Text Chapter Download: US $37.50 Add to Cart
More Results
Chapter 15
Creating Cultural Analogues in Virtual Communities through Branding
The quality of producing a broad range of sensory inputs.
Published in Chapter: Creating Cultural Analogues in Virtual Communities through Branding; From: Handbook of Research on Managing and Influencing Consumer Behavior
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 104
Interface-Based Differences in Online Decision Making
The degree of clarity of the information the consumer receives in the virtual world or the profusion of representation of the mediating environment to the senses (Steuer, 1992).
Published in Chapter: Interface-Based Differences in Online Decision Making; From: Encyclopedia of Multimedia Technology and Networking, Second Edition
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 12
Driving Force Behind Consumer Brand Engagement: The Metaverse
The ability of a technology to create a sensory-rich mediating environment is known as vividness.
Published in Chapter: Driving Force Behind Consumer Brand Engagement: The Metaverse; From: Cultural Marketing and Metaverse for Consumer Engagement
Full Text Chapter Download: US $37.50 Add to Cart
eContent Pro Discount Banner
InfoSci OnDemandECP Editorial ServicesAGOSR