What is WAP (Wireless Application Protocol)

This paper presents the situation of the mobile services market in France, based on a survey conducted in the city of Montpellier, in November- December 2006. After a presentation of the existing research background related with mobile services, the article presents the research objectives and the research methodology applied to collect primary data for this project. The results of statistical data analysis are then presented and discussed, allowing an identification of the main consumer segments in terms of characteristics, attitudes and behaviours. The paper ends with a summary of the findings, and with suggestions for future research.