What is Webcasting

This study sees the technology and communication interface in the radio universe. In the last 20 years, radio became multimedia with the use of digital codes, which uses transmedia storytelling to spread the contents in different media and platforms. The objective of this chapter is to observe the changes in relation to the production of content in the multimedia radio, the reception and interaction processes of the receivers in this new context, and the language changes that occurred during the process. As a methodology, it presents a review of the current radio theory and an observation of the phenomena resulting from the production of multiplatform content in radio stations operating in AM and FM.