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What is Willingness to pay

Taking on Climate Change Through Green Taxation
Used to assess the value of non-marketable goods, based on the idea of rational decision-making and utility maximization.
Published in Chapter:
Tourist Taxes and Sustainability: A Systematic Literature Review and Future Research
Eva Maria Miranda (Marketing and Tourism School, Polytechnic Institute of Cávado and Ave, Portugal), Soraia Gonçalves (Management School, Polytechnic Institute of Cávado and Ave, Portugal & UNIAG, Portugal), and Laurentina Vareiro (Management School, Polytechnic Institute of Cávado and Ave, Portugal & UNIAG, Portugal)
Copyright: © 2023 |Pages: 15
DOI: 10.4018/978-1-6684-8592-7.ch015
Abstract
As the global tourism industry continues to grow, concerns about its impact on the environment and local communities have increased. In response to these concerns, many destinations have implemented tourist taxes as a policy tool to manage the negative impacts of tourism on destinations and promote sustainable tourism. This chapter presents a systematic literature review on the relationship between tourist taxes and sustainability, using the Bibliometrix R software and a content analysis. The aim of this review is to provide a comprehensive analysis of the existing research, identifying gaps in the literature and suggesting areas for future research. The results demonstrate two main categories, concerning demand and supply dimensions. The issue of sustainability is transversal to the articles analyzed, highlighting its evolution in a holistic way and encompassing the economic, social, and environmental pillars.
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Reputational Mechanisms in Consumer-to-Consumer Online Commerce
The maximum value the buyer is willing to pay for a given unit of a product.
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Do Customer Orientation Strategies Drive an Excellent Customer Experience?: The Case of Abu Khader Automotive
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Role of Personal Innovativeness in Intentions to Adopt Mobile Services – Cross-Service Approach
consumer’s perceived control towards adoption of innovations, namely mobile services.
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