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What is Wizard

Handbook of Research on User Interface Design and Evaluation for Mobile Technology
The person in a Wizard of Oz study that is doing the simulation. Generally hidden from the subject in the study, the wizard has to ‘pretend’ to be the computer.
Published in Chapter:
Using Wizard of Oz to Evaluate Mobile Applications
Janet C. Read (University of Central Lancashire, UK)
DOI: 10.4018/978-1-59904-871-0.ch047
Abstract
This chapter describes Wizard of Oz studies and gives a historical view that includes a summary of the literature in which several studies that used the method with mobile technology are discussed. The use of Wizard of Oz for mobile applications is explored by referencing the literature and by examination of a case study. A taxonomy for Wizard of Oz studies is presented that has been derived from a study of the literature in this area. A set of guidelines is presented that outlines the essential considerations in planning a Wizard of Oz study for mobile applications. The chapter concludes with some thoughts for future Wizard of Oz studies.
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