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International Journal of Customer Relationship Marketing and Management (IJCRMM)

Published Quarterly. Est. 2010.
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ISSN: 1947-9247|EISSN: 1947-9255|DOI: 10.4018/IJCRMM|
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Eid, Riyad. "International Journal of Customer Relationship Marketing and Management (IJCRMM)." (2010). Web. 24 Nov. 2014. doi:10.4018/IJCRMM


Eid, R. (2010). International Journal of Customer Relationship Marketing and Management (IJCRMM). doi:10.4018/IJCRMM


Eid, Riyad. "International Journal of Customer Relationship Marketing and Management (IJCRMM)," (2010), accessed (November 24, 2014), doi:10.4018/IJCRMM

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International Journal of Customer Relationship Marketing and Management (IJCRMM)
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The International Journal of Customer Relationship Marketing and Management (IJCRMM) addresses critical success factors for CRM implementation, activities that are affected by the use of CRM programs, and consequent performance outcomes. IJCRMM documents the role of CRM in different sectors and industries and identifies marketing activities that are affected by its usage. This journal publishes original and reviewed papers, case studies, conference reports, management reports, book reviews, notes, and commentaries on all aspects of customer relationship marketing and management.


Journal Contents

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Volume 5: 2 Issues (2014)
Volume 4: 4 Issues (2013)
Volume 3: 4 Issues (2012)
Volume 2: 4 Issues (2011)
Volume 1: 4 Issues (2010)
View Complete Journal Contents Listing


The mission of the International Journal of Customer Relationship Marketing and Management (IJCRMM) is to provide broad international coverage of subjects relating to all areas of customer relationship marketing and E-CRM as well as selected articles in other areas of consumer behavior. Emphasis is placed on the publication of articles which seek to link theory with application or critically analyze real-life situations with the objective of identifying good practice in the implementation of CRM approach and its effect on customer behavior.

Reviews and Testimonials

The International Journal of Customer Relationship Marketing and Management (IJCRMM) offers not only an important but also a critical platform for researchers, practitioners, entrepreneurs, policy makers, and educators to present and discuss their experiences and perspectives on important issues related to CRM and management. In this respect, the journal links between theoretical and practical approaches of customer relationship marketing and management to make a proactive contribution to the accumulated knowledge in these fields. The journal has a great potential and will help CRM (as a new marketing phenomenon and philosophy) to grow in a very dramatic and dynamic way.

– Hatem El-Gohary, Bradford University School of Management, UK


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Topics Covered

  • B2B Marketing
  • B2C marketing
  • C2C marketing
  • CRM and Customer Trust
  • CRM and customization
  • CRM and personalization
  • CRM capabilities
  • CRM components
  • CRM implementation models
  • CRM in Financial Services
  • CRM in health care services
  • CRM in hospitality, tourism, leisure, and events management
  • CRM software
  • CRM Strategies
  • Customer behavior
  • Customer loyalty
  • Customer Relationship Management
  • Customer Retention
  • Customer Satisfaction
  • Database Marketing
  • Enterprise resource planning (ERP)
  • Measuring CRM performance
  • Mobile CRM
  • Online community management
  • Online Consumer Behavior
  • Online customer relationship marketing
  • Performance Measurement
  • Relationship Marketing
  • Sales Force Automation
  • Supply chain management (SCM)
  • Total customer relationship management (TCRM)
  • Web CRM

Editor(s)-in-Chief Biography

Riyad Eid is an Associate Professor of Marketing at the United Arab Emirates University. Dr. Eid received a BSc (Hons) in Business administration from Tanta University (Egypt), an MSc in Business Administration from Tanta University (Egypt), PGDip (2002) and a PhD in Marketing from Bradford University (UK). Prior to the UAEU appointment, he was an Assistant Professor at the Marketing Department, Bradford University, UK, and an Associate Professor at the Marketing Department; Wolverhampton University, UK. Dr. Eid’s main area of marketing expertise and interest is in the domain of International Internet Marketing. Dr. Eid has published in several internationally recognized journals such as Journal of International Marketing, The Service Industries Journal, Journal of Euro-Marketing, Journal of marketing Intelligence and Planning, Journal of Industrial Management & Data Systems, Benchmarking International Journal, The International Journal of E-Business Research and [Journal of] Internet Research. He has also attended numerous numbers of International Refereed Conferences worldwide. Dr. Eid acted as consultant to a number of organizations in Egypt, UAE, and UK. He is a subject Matter Expert (Marketing) for the E-TQM collage in Dubai (UAE) and Umm AL-Qura University in Saudi Arabia. Dr. Eid was presented with Emerald Best Paper Award for one of his publications. He is also the Editor-in-Chief of the International Journal of Customer Relationship Marketing and Management and a member of the Editorial Review Board for a number of international journals.

Editorial Board

Associate Editors
Ahmed El-Masry, Plymouth University, UK
Ahmed Hassanien, Napier University, UK
Hatem El-Gohary, Birmingham City University, UK
Salaheldin Ismail, Helwan University, Egypt
Roger Mason, Durban University of Technology, South Africa
Myfanwy Trueman, Bradford University, UK

International Editorial Review Board
Omnia Abdel-Salam, Aston University, UK
Abdel Moneim Ahmed, Abu Dhabi University, United Arab Emirates
Shaukat Ali, Wolverhampton University, UK
Mohammed Ebraheem Al-Madhoun, Islamic University of Gaza, Palestine
Faisal Almehmadi, Umm Al-Qura University, Saudi Arabia
Mohammed Alomiri, Umm Al-Qura University, Saudi Arabia
Paschal Anosike, University of Wolverhampton, UK
George J. Avlonitis, Athens University of Economics and Business, Greece
Jamie Burton, Manchester Business School - The University of Manchester, UK
Ricardo Colomo-Palacios, Østfold University College, Norway
A. El-Galfy, Gulf University, Kuwait
Hisham Farag, University of Birmingham, UK
Pennie Frow, The University of Sydney, Australia
Christina Goulding, Wolverhampton University, UK
Jim Hamill, University of Strathclyde, UK
Svend Hollensen, University of Southern Denmark, Denmark
Jeffrey Hsu, Fairleigh Dickinson University, USA
Khaled Hussainey, University of Stirling,UK
Despina Karayanni, University of Patras, Greece
A. Khade, California State University - Stanislaus, USA
Ozcan Kilic, University of Wisconsin-River Falls, USA
In Lee, Western Illinois University, USA
Neeru Malhotra, Aston University, UK
Nur Naha Abu Mansor, University Technology of Malaysia, Malaysia
Miguel Martins, University of Wolverhampton, UK
Luiz Moutinho, University of Glasgow, UK
M. Mustafa, Auburn University, USA
B. Patel, Myers University, USA
Adrian Payne, The University of New South Wales, Australia
Roya Rahimi, University of Sunderland, UK
Hamza M. Saad, University of Sharjah, UAE
Mohammed Saleh, Tanta University, Egypt
Hamed M. Shamma, The American University in Cairo, Egypt
Richard Staelin, Duke University, USA
Chanan S. Syan, University of the West Indies, Trinidad
Rana Tassabehji, Bradford University, UK
Paul Trott, University of Portsmouth, UK
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