International Journal of Online Marketing (IJOM)

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Description

The International Journal of Online Marketing (IJOM) is an applied research, refereed, international journal that provides complete coverage of the opportunities, challenges, and current trends encountered by researchers and practitioners in the field of online marketing. The journal offers an important and critical platform for researchers, practitioners, entrepreneurs, policymakers, and educators to present and discuss their experiences and perspectives on important issues and current trends related to marketing activities and research in an online context. The International Journal of Online Marketing (IJOM) publishes original research papers, case studies, conference reports, management reports, book reviews, notes, and commentaries on all aspects of online marketing.

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Mission

The mission of the International Journal of Online Marketing (IJOM) is to provide broad and comprehensive international coverage of subjects, issues and current trends relating to all areas of online marketing. Emphasis is highly placed on publishing research articles, case studies and book reviews that seek to connect theory with application, identifying best practices in online marketing. In this respect, the journal links both theoretical and practical approaches of online marketing to make a proactive contribution to the field.

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Topics Covered

Topics to be discussed in this journal include (but are not limited to) the following:

B2B online marketing

B2C online marketing

B2G online marketing

Conceptualization of online marketing

E-mail marketing

Internet marketing

Legal issues related to online marketing

Measuring online marketing performance

Online advertising

Online branding

Online community management

Online consumer behavior

Online customer service

Online database marketing

Online marketing and Enterprise Resource Planning (ERP)

Online marketing and Customer Relationship Management

Online marketing and customer trust

Online marketing and Total Customer Relationship Management (TCRM)

Online marketing communications

Online marketing customer behavior

Online marketing customer retention

Online marketing implementation models

Online marketing in developed countries

Online marketing in developing countries

Online marketing in services

Online marketing planning

Online marketing practices

Online marketing statistics

Online marketing strategies

Search Engine Optimisation (SEO)

Web analytics

Web design

Web usability

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Editor(s)-in-Chief Biography

Hatem El-Gohary
Hatem El-Gohary is Reader in Marketing (S/LM) at Birmingham City University Business School (Birmingham, West Midlands, UK) and LM at Cairo University Business School (Cairo, Egypt). Dr. El-Gohary has more than 16 years of experience in academia, worked as the marketing Director of a multinational company and a marketing consultant for a number on national and multinational companies. His research interests include: electronic marketing, electronic business, electronic commerce, internet marketing and small business enterprises. He has published several articles and book chapters and presented several research papers in various international conferences. Dr. El-Gohary holds a PhD, MSc, PGDip, BSc as well as PGCHE and is a Certified E-Marketer (CeM), an AABPP Fellow, CIM member and have a significant record of experience in voluntary work in Egypt and the UK.

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Editorial Board

Associate Editors
J.J. Asongu, American Academy of Business and Public Policy, USA
Riyad Eid, Wolverhampton University Business School, UK

Editorial Review Board
José Luís Abrantes, Polytechnic Institute of Viseu, Portugal
Anees Janee Ali, Universiti Sains Malaysia (USM), Malaysia
Indranil  Bose, University of Hong Kong Business School, Hong Kong
Anne  Broderick, De Montfort University Business School, UK
Suela Bylykbashi, ESC, France
Rosa Caiazza, University of Naples, Italy
Chiara Cannavale, Parthenope University of Naples, Italy
Nelarine Cornelius, Bradford University School of Management, UK
Satyabhusan Dash, Indian Institute of Management, India
David Edwards, Birmingham City University Business School, UK
Ahmed El-Masry, Plymouth Business School, UK
Barry Emery, Birmingham City University Business School, UK
Heather Fulford, Aberdeen University Business School, UK
Jesús García de Madariaga, Complutense University of Madrid, Spain
Gordon Hunter, University of Lethbridge, Canada
Osman Khan, University of East London, UK
Miguel Martins, Wolverhampton University Business School, UK
Sameh Matar, Tanta University Business School, Egypt
Yioula Melanthiou, University of Nicosia, Cyprus
Cindy Millman, Birmingham City University Business School, UK
Sonal  Minocha, Anglia Ruskin University, UK
Savvas Papagiannidis, Newcastle University Business School, UK
Jaqueline Pels, Torcuato Di Tella University, Argentina
Bhavani Prasad, Kakatiya University, India
Tony Proctor, University of Chester, UK
Eman Salem, AMAC, Egypt
Ana Maria Soares, University of Minho, Portugal
Jacob Dahl Rendtorff, Roskilde University, Denmark
Brychan Thomas, Welsh Enterprise Institute, UK
António Trigo Ribeiro, Institute of Accounting and Administration of Coimbra, Portugal
Chia-Wen Tsai, Ming Chuan University, Taiwan
Agostino Vollero, University of Salerno, Italy
Christopher Westland, University of Illinois, USA
Zulnaidi Yaacob, Universiti Sains Malaysia (USM), Malaysia