International Journal of Online Marketing (IJOM)

International Journal of Online Marketing (IJOM)

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Editor-in-Chief: Hatem El-Gohary (Birmingham City University Business School, UK and Cairo University Business School, Egypt)
Published Quarterly. Est. 2011.
ISSN: 2156-1753|EISSN: 2156-1745|DOI: 10.4018/IJOM
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Description

The International Journal of Online Marketing (IJOM) is an applied research, refereed, international journal that provides complete coverage on the opportunities, challenges, and current trends encountered by researchers and practitioners in the field of online marketing. The journal offers an important and critical platform for researchers, practitioners, entrepreneurs, policymakers, and educators to present and discuss their experiences and perspectives on important issues and current trends related to marketing activities and research in an online context. The International Journal of Online Marketing (IJOM) publishes original research papers, case studies, conference reports, management reports, book reviews, notes, and commentaries on all aspects of online marketing.

Topics Covered

  • B2B online marketing
  • B2C online marketing
  • B2G online marketing
  • Conceptualization of online marketing
  • E-mail marketing
  • Internet marketing
  • Legal issues related to online marketing
  • Measuring online marketing performance
  • Online advertising
  • Online Branding
  • Online community management
  • Online consumer behavior
  • Online customer service
  • Online database marketing
  • Online marketing and Customer Relationship Management
  • Online marketing and customer trust
  • Online marketing and Enterprise Resource Planning (ERP)
  • Online marketing and Total Customer Relationship Management (TCRM)
  • Online marketing communications
  • Online marketing customer behavior
  • Online marketing customer retention
  • Online marketing implementation models
  • Online marketing in developed countries
  • Online marketing in developing countries
  • Online marketing in services
  • Online marketing planning
  • Online marketing practices
  • Online marketing statistics
  • Online marketing strategies
  • Search Engine Optimisation (SEO)
  • Web analytics
  • Web Design
  • Web usability

Mission

The mission of the International Journal of Online Marketing (IJOM) is to provide broad and comprehensive international coverage of subjects, issues and current trends relating to all areas of online marketing. Emphasis is highly placed on publishing research articles, case studies and book reviews that seek to connect theory with application, identifying best practices in online marketing. In this respect, the journal links both theoretical and practical approaches of online marketing to make a proactive contribution to the field.

Table of Contents and List of Contributors

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Volume 6: 4 Issues (2016): 2 Released, 2 Forthcoming
Volume 5: 4 Issues (2015)
Volume 4: 4 Issues (2014)
Volume 3: 4 Issues (2013)
Volume 2: 4 Issues (2012)
Volume 1: 4 Issues (2011)
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Indices

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The Standard Periodical Directory
Ulrich's Periodicals Directory

Editor(s)-in-Chief Biography

Hatem El-Gohary is a Reader in Marketing at Birmingham City University Business School (Birmingham, West Midlands, UK) and LM at Cairo University Business School (Cairo, Egypt). Dr. El-Gohary has more than 19 years of experience in academia, worked as the marketing Director of a multinational company and a marketing consultant for a number on national and multinational companies. His research interests include: Electronic Marketing, Electronic Business, Electronic Commerce, Internet Marketing and Small Business Enterprises. His academic research is published in a number of high quality journals, books, book chapters, and various international conferences. Dr. El-Gohary holds a PhD, MSc, MRes, PGDip, BSc as well as PGCHE and is a Chartered Marketer, Certified E-Marketer (CeM), Certified Social Marketing Associate (CSMA), an AABPP Fellow, CIM member and has a significant record of experience in voluntary work in Egypt and the UK. Dr. El-Gohary won: The Routledge Best Paper Award 2007, The American Academy of Business and Public Policy Best Paper Award 2009, Birmingham City University Business School Best Paper Award 2011, the Ideal Student for Cairo University Award 1992, the Ideal Student for Cairo University Business School Award (twice for the years 1991 and 1992) as well as SLED Best New Mentor Award 2007. Moreover, he has been awarded an Honorary Life Membership in UBU.

Editorial Board

Associate Editors
J.J. Asongu, American Academy of Business and Public Policy, United States
Riyad Eid, United Arab Emirates University, United Arab Emirates
Editorial Review Board
José Abrantes, Polytechnic Institute of Viseu, Portugal
Anees Ali, Universiti Sains Malaysia (USM), Malaysia
Indranil Bose, IIM Calcutta, India
Anne Broderick, De Montfort University Business School, United Kingdom
Suela Bylykbashi, ESC, France
Rosa Caiazza, University of Naples, Italy
Chiara Cannavale, Parthenope University of Naples, Italy
Nelarine Cornelius, Bradford University School of Management, United Kingdom
Satyabhusan Dash, Indian Institute of Management, India
David Edwards, Birmingham City University Business School, United Kingdom
Ahmed El-Masry, Plymouth Business School, United Kingdom
Barry Emery, Birmingham City University Business School, United Kingdom
Heather Fulford, The Robert Gordon University, United Kingdom
Jesús García de Madariaga, Complutense University of Madrid, Spain
M. Gordon Hunter, The University of Lethbridge, Canada
Osman Khan, University of East London, United Kingdom
Miguel Martins, University of Wolverhampton, United Kingdom
Sameh Matar, Tanta University Business School, Egypt
Yioula Melanthiou, University of Nicosia, Cyprus
Cindy Millman, Birmingham City University Business School, United Kingdom
Sonal Minocha, Anglia Ruskin University, United Kingdom
Savvas Papagiannidis, Newcastle University, United Kingdom
Jaqueline Pels, Torcuato Di Tella University, Argentina
Bhavani Prasad, Kakatiya University, India
Tony Proctor, University of Chester, United Kingdom
Jacob Rendtorff, Roskilde University, Denmark
Eman Salem, AMAC, Egypt
Ana Soares, University of Minho, Portugal
Brychan Thomas, University of Glamorgan, United Kingdom
António Trigo, Institute Polytechnic of Coimbra, Portugal
Chia-Wen Tsai, Ming Chuan University, Taiwan
Agostino Vollero, University of Salerno, Italy
J. Christopher Westland, University of Illinois at Chicago, United States
Zulnaidi Yaacob, Universiti Sains Malaysia, Malaysia