International Journal of Online Marketing (IJOM)

Top

Mission

The mission of the International Journal of Online Marketing (IJOM) is to provide broad and comprehensive international coverage of subjects, issues and current trends relating to all areas of online marketing. Emphasis is highly placed on publishing research articles, case studies and book reviews that seek to connect theory with application, identifying best practices in online marketing. In this respect, the journal links both theoretical and practical approaches of online marketing to make a proactive contribution to the field.

Top

Topics Covered

Topics to be discussed in this journal include (but are not limited to) the following:

• B2B online marketing
• B2C online marketing
• B2G online marketing
• Conceptualization of online marketing
• E-mail marketing
• Internet marketing
• Legal issues related to online marketing
• Measuring online marketing performance
• Online advertising
• Online branding
• Online community management
• Online consumer behavior
• Online customer service
• Online database marketing
• Online marketing and Enterprise Resource Planning (ERP)
• Online marketing and Customer Relationship Management
• Online marketing and customer trust
• Online marketing and Total Customer Relationship Management (TCRM)
• Online marketing communications
• Online marketing customer behavior
• Online marketing customer retention
• Online marketing implementation models
• Online marketing in developed countries
• Online marketing in developing countries
• Online marketing in services
• Online marketing planning
• Online marketing practices
• Online marketing statistics
• Online marketing strategies
• Search Engine Optimisation (SEO)
• Web analytics
• Web design
• Web usability

Top

Editor(s)-in-Chief Biography

Hatem El-Gohary is Reader in Marketing at Birmingham City University Business School (Birmingham, West Midlands, UK) and LM at Cairo University Business School (Cairo, Egypt). Dr. El-Gohary has more than 19 years of experience in academia, worked as the marketing Director of a multinational company and a marketing consultant for a number on national and multinational companies. His research interests include: Electronic Marketing, Electronic Business, Electronic Commerce, Internet Marketing and Small Business Enterprises. His academic research is published in a number of high quality journals, books, book chapters, and various international conferences. Dr. El-Gohary holds a PhD, MSc, MRes, PGDip, BSc as well as PGCHE and is a Chartered Marketer, Certified E-Marketer (CeM), Certified Social Marketing Associate (CSMA), an AABPP Fellow, CIM member and has a significant record of experience in voluntary work in Egypt and the UK. Dr. El-Gohary won: The Routledge Best Paper Award 2007, The American Academy of Business and Public Policy Best Paper Award 2009, Birmingham City University Business School Best Paper Award 2011, the Ideal Student for Cairo University Award 1992, the Ideal Student for Cairo University Business School Award (twice for the years 1991 and 1992) as well as SLED Best New Mentor Award 2007. Moreover, he has been awarded an Honorary Life Membership in UBU.

Top

Editorial Board

Associate Editors
J.J. Asongu, American Academy of Business and Public Policy, USA
Riyad Eid, Wolverhampton University Business School, UK

Editorial Review Board
José Luís Abrantes, Polytechnic Institute of Viseu, Portugal
Anees Janee Ali, Universiti Sains Malaysia (USM), Malaysia
Indranil Bose, University of Hong Kong Business School, Hong Kong
Anne Broderick, De Montfort University Business School, UK
Suela Bylykbashi, ESC, France
Rosa Caiazza, University of Naples, Italy
Chiara Cannavale, Parthenope University of Naples, Italy
Nelarine Cornelius, Bradford University School of Management, UK
Satyabhusan Dash, Indian Institute of Management, India
David Edwards, Birmingham City University Business School, UK
Ahmed El-Masry, Plymouth Business School, UK
Barry Emery, Birmingham City University Business School, UK
Heather Fulford, Aberdeen University Business School, UK
Jesús García de Madariaga, Complutense University of Madrid, Spain
Gordon Hunter, University of Lethbridge, Canada
Osman Khan, University of East London, UK
Miguel Martins, Wolverhampton University Business School, UK
Sameh Matar, Tanta University Business School, Egypt
Yioula Melanthiou, University of Nicosia, Cyprus
Cindy Millman, Birmingham City University Business School, UK
Sonal Minocha, Anglia Ruskin University, UK
Savvas Papagiannidis, Newcastle University Business School, UK
Jaqueline Pels, Torcuato Di Tella University, Argentina
Bhavani Prasad, Kakatiya University, India
Tony Proctor, University of Chester, UK
Eman Salem, AMAC, Egypt
Ana Maria Soares, University of Minho, Portugal
Jacob Dahl Rendtorff, Roskilde University, Denmark
Brychan Thomas, Welsh Enterprise Institute, UK
António Trigo Ribeiro, Institute of Accounting and Administration of Coimbra, Portugal
Chia-Wen Tsai, Ming Chuan University, Taiwan
Agostino Vollero, University of Salerno, Italy
Christopher Westland, University of Illinois, USA
Zulnaidi Yaacob, Universiti Sains Malaysia (USM), Malaysia