International Journal of Technology and Educational Marketing (IJTEM)

International Journal of Technology and Educational Marketing (IJTEM)

Editors-in-Chief: Purnendu Tripathi (IGNOU, India) and Siran Mukerji (IGNOU, India)
Published Semi-Annually. Est. 2011.
ISSN: 2155-5605|EISSN: 2155-5613|DOI: 10.4018/IJTEM
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The International Journal of Technology and Educational Marketing (IJTEM) presents, analyzes, shares, and collaborates ideas, experiences, research studies, and cases on the advancements and innovations in technology and educational marketing. Targeting educational planners, administrators, researchers, educational technologists, educational specialists, and marketing educators, IJTEM uses technology and marketing management for sustainable educational development. In addition to full-length research papers, this journal publishes insightful books reviews, case studies on educational institutions and their marketing initiatives across the globe, and technological initiatives taken by institutions for marketing their educational programs.

Topics Covered

  • Advertising and promotion of academic programs and educational institutions
  • Analysis of consumer behavior in development of new educational programs
  • Competitive pricing decisions in new academic programs
  • Digital service and education
  • Direct marketing of educational programs
  • Education product management
  • Educational and allied services marketing
  • Educational branding
  • Educational institution corporate identity
  • Educational marketing and e-communications
  • Educational marketing for community support and social development
  • Educational marketing management
  • Educational marketing research
  • Educational product management & and differentiation
  • Electronic educational marketing strategies and paradigms
  • E-marketing and education
  • Ethical issues in the marketing of education
  • Globalization and educational marketing
  • Green marketing for education
  • Innovations in technology for educational marketing
  • Interactive technologies for marketing education programs
  • International educational marketing strategies and technology
  • International partnership and franchising
  • Management of technology and marketing-led change in education
  • Market segmentation and education
  • Marketing mix and education
  • Marketing philosophy and ideology in education marketing
  • Network marketing of educational institutions
  • Online marketing for educational programs
  • Pricing of academic programs
  • Program positioning in global market
  • Quality, gaps analysis, and e-grievance redressal in institutional support services
  • Role of technology in promotional mix and education
  • Societal marketing and education
  • Strategic collaboration and transnational education marketing
  • Strategic marketing in education planning and implementation
  • Student as customers and institutions as corporate houses
  • Technologies for marketing of educational programs
  • Technology and academic program life cycle management
  • Technology and educational marketing
  • Technology and educational services marketing
  • Technology and relationship marketing for sustainable educational development
  • Technology enabled customer (students) relationship management
  • Technology enhanced educational partnership management
  • Technology for quality assurance in educational programs and support services
  • Technology for transnational partnership and collaboration in education
  • Technology in educational partnership management
  • Technology in educational program development
  • Technology in services marketing of education
  • Technology in transnational strategies for education
  • Trademark of academic programs
  • Virtual spaces and educational marketing
  • Web 2.0 technologies and educational marketing


The mission of International Journal of Technology and Educational Marketing (IJTEM) is to provide an international forum for the advancement and application of different aspects of marketing management and technological innovations in all the segments of education, including school education, K-12 education, higher education, online, distance, and continuing education, and non-formal education. Covering diverse socio-economic, geographic, and differing cultural perspectives and the application of marketing ideas together, this journal publishes scholarly articles on the latest findings in technology and applications of marketing in the education sector.

Table of Contents and List of Contributors

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Open Access Articles: Forthcoming
Volume 7: 2 Issues (2017): Forthcoming, Available for Pre-Order
Volume 6: 2 Issues (2016)
Volume 5: 2 Issues (2015)
Volume 4: 2 Issues (2014)
Volume 3: 2 Issues (2013)
Volume 2: 2 Issues (2012)
Volume 1: 2 Issues (2011)
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Editor(s)-in-Chief Biography

Purnendu Tripathi, an International Research Fellow (2009) of Open University Business School (OUBS) at Open University (UK), has a Ph.D in Management. At Arab Open University (AOU) Saudi Arabia, as a faculty member in Business Administration, he was faculty mentor, programme and course coordinator entrusted with the responsibility of training and development of the faculty members teaching in open and distance learning (ODL) environment, besides his own teaching and research in ODL. Currently, he is serving as one of the Editors-in-Chief of International Journal of Technology and Educational Marketing (IJTEM). He has authored/edited five Teaching Case books on Innovations in Educational Marketing, Interactive Technology Environments, Technology Enhanced Learning, Transnational Learning & Technologically enabled Environments, and Technological Adaptability and Transnational Learning. His current research interests include Higher Education Management, Higher Education Marketing, and Academic Program Life Cycle (APLC). In his parent institution, IGNOU (India), he is Deputy Director, looking after academic management and student support services in open and distance learning.
Siran Mukerji, a Jawahar Lal Nehru scholar for her doctorate in Human Resource Development, also has completed her masters in distance education and public administration. She has been International Research Fellow of Open University Business School (2009) at Open University (UK). At Arab Open University Saudi Arabia, she was a faculty member in Business Administration for three years. She is one of the Editors-in-Chief of International Journal of Technology and Educational Marketing (IJTEM) and Author/Editor of Teaching Case books on Innovations in Educational Marketing, Interactive Technology Environments, Technology Enhanced Learning, Transnational Learning & Technologically enabled Environments, and Technological Adaptability and Transnational Learning. She has contributed articles in standard national and international journals and also presented papers in national and international conferences. Dr. Mukerji is a member of review committees for numerous international conferences and journals. Her current research interests include performance management and HRM in open and distance learning institutions. In her parent institution, IGNOU (India), she is Deputy Director, responsible for student recruitment and related support services management in the present region.

Editorial Board

Associate Editors
Gilbert Ahamer, Austrian Academy of Sciences, Austria
Catherine Atwong, Fullerton University, United States
Clare Blanchard, University of Chester, United Kingdom
Doug Davies, Xi’an Jiaotong-Liverpool University, Australia
Rommel De Vera, Adamson University, Philippines
Elizabeth Donnellan, Kaplan University, United States
Ruth Gannon-Cook, DePaul University, United States
Deryn Graham, University of Greenwich, United Kingdom
Joan Guàrdia-Olmos, University of Barcelona, Spain
Jace Hargis, University of the Pacific, United States
Jill Jameson, University of Greenwich, United Kingdom
Piet Kommers, University of Twente, Netherlands
Don Krug, University of British Columbia, Canada
Kathryn Ley, University of Houston-Clear Lake, United States
Felix Maringe, Southampton University, United Kingdom
Robson Marinho, Andrews University, United States
Rudy McDaniel, University of Central Florida, United States
Pak Ng, Nanyang Technological University, Singapore
Carolyn Stevenson, Open College at Kaplan University, United States
Xavier Triadó Ivern, University of Barcelona, Spain
Michael Vallance, Future University Hakodate, Japan
Kevin Yee, University of Central Florida, Spain
Editorial Review Board
Omar Al Rayes, Dar Al Uloom University, Saudi Arabia
Pilar Aparicio Chueca, University of Barcelona, Spain
Payal Arora, Erasmus University, United States
Larry Burton, Andrews University, United States
Katalin Csoma, Embassy of Canada in Budapest, Hungary
Thomas Henriksen, University of Aarhus, Denmark
Aaron Hung, Columbia University, United States
Eunhee Jung, IVECA International Virtual Schooling, United States
Karen Kaun, Knowledge iTrust, United States
Karin Levinsen, Aarhus University, Denmark
Neo Mai, Multimedia University, Malaysia
Davison M. Mupinga, Kent State University, United States
Eunhee O’Neil, Center for International Virtual Schooling, United States
Ahmed Rafi, Multimedia University, Malaysia
Rikki Rimor, Rikki Rimor, Kibbutzim College of Education Technology and the Arts, Israel
Ruth Robbins, University of Houston-Downtown, United States
Yigal Rosen, Harvard University, United States
Janet Salmons, Vision2Lead, Inc., United States
David Stein, The Ohio State University, United States
Gabriele Strohschen, DePaul University, United States
Sharmi Surianarain, The Resolve Group, South Africa
Brian Vander Schee, Aurora University, United States
Victor Wang, United States
Constance Wanstreet, The Ohio State University, United States
Lynn Wilson, SeaTrust Institute & Walden University, United States
Peter Woods, Multimedia University, Malaysia
Darwish A. Yousef, UAE University, United Arab Emirates
Zuochen Zhang, University of Windsor, Canada