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International Journal of Technology and Educational Marketing (IJTEM)

An Official Publication of the Information Resources Management Association
Published Semi-Annually. Est. 2011.
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Institutions: Print
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$595.00
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DOI: 10.4018/IJTEM, ISSN: 2155-5605, EISSN: 2155-5613
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MLA

Tripathi, Purnendu and Siran Mukerji. "International Journal of Technology and Educational Marketing (IJTEM)." (2011). Web. 24 May. 2012. doi:10.4018/IJTEM

APA

Tripathi, P., & Mukerji, S. (2011). International Journal of Technology and Educational Marketing (IJTEM). doi:10.4018/IJTEM

Chicago

Tripathi, Purnendu and Siran Mukerji. "International Journal of Technology and Educational Marketing (IJTEM)," (2011), accessed (May 24, 2012), doi:10.4018/IJTEM

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Description

The International Journal of Technology and Educational Marketing (IJTEM) presents, analyzes, shares, and collaborates ideas, experiences, research studies, and cases on the advancements and innovations in technology and educational marketing. Targeting educational planners, administrators, researchers, educational technologists, educational specialists, and marketing educators, IJTEM uses technology and marketing management for sustainable educational development. In addition to full-length research papers, this journal publishes insightful books reviews, case studies on educational institutions and their marketing initiatives across the globe, and technological initiatives taken by institutions for marketing their educational programs.
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Journal Contents

Volume 2: 1 Issues (2012)
Volume 1: 2 Issues (2011)
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Mission

The mission of International Journal of Technology and Educational Marketing (IJTEM) is to provide an international forum for the advancement and application of different aspects of marketing management and technological innovations in all the segments of education, including school education, K-12 education, higher education, online, distance, and continuing education, and non-formal education. Covering diverse socio-economic, geographic, and differing cultural perspectives and the application of marketing ideas together, this journal publishes scholarly articles on the latest findings in technology and applications of marketing in the education sector.
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Indices

Bacon's Media Directory
The Standard Periodical Directory
Ulrich's Periodicals Directory
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Topics Covered

Topics to be discussed in this journal include (but are not limited to) the following:

  • Advertising and promotion of academic programs and educational institutions
  • Analysis of consumer behavior in development of new educational programs
  • Competitive pricing decisions in new academic programs
  • Digital service and education
  • Direct marketing of educational programs
  • Education product management
  • Educational and allied services marketing
  • Educational branding
  • Educational institution corporate identity
  • Educational marketing and e-communications
  • Educational marketing for community support and social development
  • Educational marketing management
  • Educational marketing research
  • Educational product management & and differentiation
  • Electronic educational marketing strategies and paradigms
  • E-marketing and education
  • Ethical issues in the marketing of education
  • Globalization and educational marketing
  • Green marketing for education
  • Innovations in technology for educational marketing
  • Interactive technologies for marketing education programs
  • International educational marketing strategies and technology
  • International partnership and franchising
  • Management of technology and marketing-led change in education
  • Market segmentation and education
  • Marketing mix and education
  • Marketing philosophy and ideology in education marketing
  • Network marketing of educational institutions
  • Online marketing for educational programs
  • Pricing of academic programs
  • Program positioning in global market
  • Quality, gaps analysis, and e-grievance redressal in institutional support services
  • Role of technology in promotional mix and education
  • Societal marketing and education
  • Strategic collaboration and transnational education marketing
  • Strategic marketing in education planning and implementation
  • Student as customers and institutions as corporate houses
  • Technologies for marketing of educational Programs
  • Technology and academic program life cycle management
  • Technology and educational marketing
  • Technology and educational services marketing
  • Technology and relationship marketing for sustainable educational development
  • Technology enabled customer (students) relationship management
  • Technology enhanced educational partnership management
  • Technology for quality assurance in educational programs and support services
  • Technology for transnational partnership and collaboration in education
  • Technology in educational partnership management
  • Technology in educational program development
  • Technology in services marketing of education
  • Technology in transnational strategies for education
  • Trademark of academic programs
  • Virtual spaces and educational marketing
  • Web 2.0 technologies and educational marketing
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    Editor(s)-in-Chief Biography

    Purnendu Tripathi
    Purnendu Tripathi, an International Research Fellow of Open University Business School (2009) at Open University (UK), has a PhD in management and a master’s degree in distance education. He was associated with Arab Open University Saudi Arabia Branch for three years as a faculty member in Business Administration. In his parent institution IGNOU (India), he is Deputy Director, looking after academic management and student support services with aspects in open and distance learning. He has co- edited teaching case books and contributed articles in standard national and international journals, as well as presented papers in national and international conferences. Dr. Tripathi is a member of review committees for numerous international conferences and journals. His current research interests include academic program life cycle (APLC) and educational marketing.

    Siran Mukerji
    Siran Mukerji is Jawahar Lal Nehru scholar for her doctorate in HRD and also has master’s degree in distance education and public administration. She has been International Research Fellow of Open University Business School (2009) at Open University (UK). She was associated with Arab Open University Saudi Arabia Branch for three years as a faculty member in Business Administration. She has co-edited teaching case books and contributed articles in standard national and international journals and also presented papers in national and international conferences. Dr. Mukerji is a member of review committees for numerous international conferences and journals. Her current research interests include performance management and HRM in open and distance learning institutions. In her parent institution IGNOU (India) she is Deputy Director.
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    Editorial Board

    Associate Editors
    Gilbert Ahamer, Austrian Academy of Sciences, Austria
    Catherine Atwong, Fullerton University, USA
    Robert Barbour, Unitec, New Zealand
    Clare Blanchard, University of Chester, UK
    Doug Davies, University of Canberra, Australia
    Rommel De Vera, Adamson University, Phillipines
    Elizabeth Donnellan, Kaplan University, USA
    Ruth Gannon Cook, DePaul University, USA
    Deryn Graham, Unitec, New Zealand
    Joan Guardia, University of Barcelona, Spain
    Jace Hargis, University of the Pacific, USA
    Jill Jameson, University of Greenwich, UK
    Piet Kommers, University of Twente, The Netherlands
    Don Krug, University of British Columbia, Canada
    Kathryn Ley, University of Houston - Clear Lake, USA
    Felix Maringe, Southampton University, UK
    Robson Marinho, Andrews University, USA
    Hanne Mawhinney, University of Maryland College Park, USA
    Rudy McDaniel, University of Central Florida, USA
    Pak Tee Ng, Nanyang Technological University, Singapore
    Carolyn Stevenson, Kaplan University, USA
    Kenneth D. Strang, University of Technology - Sydney, Australia
    Xavier M. Triado, University of Barcelona, Spain
    Michael Vallance, Future University Hakodate, Japan
    Kevin Yee, University of Central Florida, USA

    International Editorial Review Board
    Omar M. Al Rayes, Dar Al Uloom University, Saudi Arabia
    Pilar Aparicio, University of Barcelona, Spain
    Mukta Arora, IMS, India
    Payal Arora, Erasmus University, The Netherlands
    Larry D. Burton, Andrews University, USA
    Katalin Csoma, Embassy of Canada in Budapest, Hungary
    Thomas Duus Henriksen, The Danish School of Education - University of Aarhus, Denmark
    Aaron Chia Yuan Hung, Columbia University, USA
    Karen P. Kaun, Knowledge iTrust, USA
    Karin Levinsen, Aarhus University, Denmark
    Neo Mai, Multimedia University, Malaysia
    Davison Mupinga, Kent State University, USA
    Eunhee Jung O’Neil, Center for International Virtual Schooling, USA
    Ahmed Rafi, Multimedia University, Malaysia
    Rikki Rimor, The Open University of Israel, Israel
    Ruth Robbins, University of Houston Downtown, USA
    Yigal Rosen, University of Haifa, Israel
    Janet Salmons, Vision2Lead, USA
    David Stein, The Ohio State University, USA
    Gabriele Strohschen, DePaul University, USA
    CWS Sukati, University of Swaziland, Swaziland
    Sharmi Surianarain, The Resolve Group, South Africa
    Brian Vander Schee, Aurora University, USA
    Victor Wang, California State University, USA
    Constance Wanstreet, The Ohio State University, USA
    Lynn Wilson, Sea Trust Institute, USA
    Peter Charles Woods, Multimedia University, Malaysia
    Darwish Abdulrahman Yousef, UAE University, United Arab Emirates
    Zuochen Zhang, University of Windsor, Canada

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