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International Journal of Technology and Educational Marketing (IJTEM)

Published Semi-Annually. Est. 2011.
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Institutions: Print
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DOI: 10.4018/IJTEM, ISSN: 2155-5605, EISSN: 2155-5613
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MLA

Tripathi, Purnendu and Siran Mukerji. "International Journal of Technology and Educational Marketing (IJTEM)." (2011). Web. 30 Aug. 2014. doi:10.4018/IJTEM

APA

Tripathi, P., & Mukerji, S. (2011). International Journal of Technology and Educational Marketing (IJTEM). doi:10.4018/IJTEM

Chicago

Tripathi, Purnendu and Siran Mukerji. "International Journal of Technology and Educational Marketing (IJTEM)," (2011), accessed (August 30, 2014), doi:10.4018/IJTEM

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Description

The International Journal of Technology and Educational Marketing (IJTEM) presents, analyzes, shares, and collaborates ideas, experiences, research studies, and cases on the advancements and innovations in technology and educational marketing. Targeting educational planners, administrators, researchers, educational technologists, educational specialists, and marketing educators, IJTEM uses technology and marketing management for sustainable educational development. In addition to full-length research papers, this journal publishes insightful books reviews, case studies on educational institutions and their marketing initiatives across the globe, and technological initiatives taken by institutions for marketing their educational programs.

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Journal Contents

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Volume 4: 1 Issue (2014)
Volume 3: 2 Issues (2013)
Volume 2: 2 Issues (2012)
Volume 1: 2 Issues (2011)
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Mission

The mission of International Journal of Technology and Educational Marketing (IJTEM) is to provide an international forum for the advancement and application of different aspects of marketing management and technological innovations in all the segments of education, including school education, K-12 education, higher education, online, distance, and continuing education, and non-formal education. Covering diverse socio-economic, geographic, and differing cultural perspectives and the application of marketing ideas together, this journal publishes scholarly articles on the latest findings in technology and applications of marketing in the education sector.
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Indices

Bacon's Media Directory
ProQuest Advanced Technologies & Aerospace Journals
ProQuest Computer Science Journals
ProQuest Illustrata: Technology
ProQuest SciTech Journals
ProQuest Technology Journals
The Standard Periodical Directory
Ulrich's Periodicals Directory
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Topics Covered

  • Advertising and promotion of academic programs and educational institutions
  • Analysis of consumer behavior in development of new educational programs
  • Competitive pricing decisions in new academic programs
  • Digital service and education
  • Direct Marketing of Educational Programs
  • Education product management
  • Educational and allied services marketing
  • Educational branding
  • Educational institution corporate identity
  • Educational marketing and e-communications
  • Educational marketing for community support and social development
  • Educational marketing management
  • Educational marketing research
  • Educational product management & and differentiation
  • Electronic educational marketing strategies and paradigms
  • E-marketing and education
  • Ethical issues in the marketing of education
  • Globalization and educational marketing
  • Green marketing for education
  • Innovations in technology for educational marketing
  • Interactive technologies for marketing education programs
  • International educational marketing strategies and technology
  • International partnership and franchising
  • Management of technology and marketing-led change in education
  • Market segmentation and education
  • Marketing mix and education
  • Marketing philosophy and ideology in education marketing
  • Network marketing of educational institutions
  • Online marketing for educational programs
  • Pricing of academic programs
  • Program positioning in global market
  • Quality, gaps analysis, and e-grievance redressal in institutional support services
  • Role of technology in promotional mix and education
  • Societal marketing and education
  • Strategic collaboration and transnational education marketing
  • Strategic marketing in education planning and implementation
  • Student as customers and institutions as corporate houses
  • Technologies for marketing of educational Programs
  • Technology and academic program life cycle management
  • Technology and educational marketing
  • Technology and educational services marketing
  • Technology and relationship marketing for sustainable educational development
  • Technology enabled customer (students) relationship management
  • Technology enhanced educational partnership management
  • Technology for quality assurance in educational programs and support services
  • Technology for transnational partnership and collaboration in education
  • Technology in educational partnership management
  • Technology in educational program development
  • Technology in services marketing of education
  • Technology in transnational strategies for education
  • Trademark of academic programs
  • Virtual spaces and educational marketing
  • Web 2.0 technologies and educational marketing
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Editor(s)-in-Chief Biography

Purnendu Tripathi, an International Research Fellow (2009) of Open University Business School (OUBS) at Open University (UK), has a Ph.D in Management. At Arab Open University (AOU) Saudi Arabia, as a faculty member in Business Administration, he was faculty mentor, programme and course coordinator entrusted with the responsibility of training and development of the faculty members teaching in open and distance learning (ODL) environment, besides his own teaching and research in ODL. Currently, he is serving as one of the Editors-in-Chief of International Journal of Technology and Educational Marketing (IJTEM). He has authored/edited five Teaching Case books on Innovations in Educational Marketing, Interactive Technology Environments, Technology Enhanced Learning, Transnational Learning & Technologically enabled Environments, and Technological Adaptability and Transnational Learning. His current research interests include Higher Education Management, Higher Education Marketing, and Academic Program Life Cycle (APLC). In his parent institution, IGNOU (India), he is Deputy Director, looking after academic management and student support services in open and distance learning.
Siran Mukerji, a Jawahar Lal Nehru scholar for her doctorate in Human Resource Development, also has completed her masters in distance education and public administration. She has been International Research Fellow of Open University Business School (2009) at Open University (UK). At Arab Open University Saudi Arabia, she was a faculty member in Business Administration for three years. She is one of the Editors-in-Chief of International Journal of Technology and Educational Marketing (IJTEM) and Author/Editor of Teaching Case books on Innovations in Educational Marketing, Interactive Technology Environments, Technology Enhanced Learning, Transnational Learning & Technologically enabled Environments, and Technological Adaptability and Transnational Learning. She has contributed articles in standard national and international journals and also presented papers in national and international conferences. Dr. Mukerji is a member of review committees for numerous international conferences and journals. Her current research interests include performance management and HRM in open and distance learning institutions. In her parent institution, IGNOU (India), she is Deputy Director, responsible for student recruitment and related support services management in the present region.
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Editorial Board

Associate Editors
Gilbert Ahamer, Austrian Academy of Sciences, Austria
Catherine Atwong, Fullerton University, USA
Robert Barbour, Unitec, New Zealand
Clare Blanchard, University of Chester, UK
Doug Davies, Xi’an Jiaotong-Liverpool University, China
Rommel De Vera, Adamson University, Phillipines
Elizabeth Donnellan, Kaplan University, USA
Ruth Gannon Cook, DePaul University, USA
Deryn Graham, Unitec, New Zealand
Joan Guardia, University of Barcelona, Spain
Jace Hargis, University of the Pacific, USA
Jill Jameson, University of Greenwich, UK
Piet Kommers, University of Twente, The Netherlands
Don Krug, University of British Columbia, Canada
Kathryn Ley, University of Houston - Clear Lake, USA
Felix Maringe, Southampton University, UK
Robson Marinho, Andrews University, USA
Hanne Mawhinney, University of Maryland College Park, USA
Rudy McDaniel, University of Central Florida, USA
Pak Tee Ng, Nanyang Technological University, Singapore
Carolyn Stevenson, Kaplan University, USA
Kenneth D. Strang, University of Technology - Sydney, Australia
Xavier M. Triado, University of Barcelona, Spain
Michael Vallance, Future University Hakodate, Japan
Kevin Yee, University of Central Florida, USA

International Editorial Review Board
Omar M. Al Rayes, Dar Al Uloom University, Saudi Arabia
Pilar Aparicio, University of Barcelona, Spain
Mukta Arora, IMS, India
Payal Arora, Erasmus University, The Netherlands
Larry D. Burton, Andrews University, USA
Katalin Csoma, Embassy of Canada in Budapest, Hungary
Thomas Duus Henriksen, The Danish School of Education - University of Aarhus, Denmark
Aaron Chia Yuan Hung, Columbia University, USA
Karen P. Kaun, Knowledge iTrust, USA
Karin Levinsen, Aarhus University, Denmark
Neo Mai, Multimedia University, Malaysia
Davison Mupinga, Kent State University, USA
Eunhee Jung O’Neil, Center for International Virtual Schooling, USA
Ahmed Rafi, Multimedia University, Malaysia
Rikki Rimor, The Open University of Israel, Israel
Ruth Robbins, University of Houston Downtown, USA
Yigal Rosen, University of Haifa, Israel
Janet Salmons, Vision2Lead, USA
David Stein, The Ohio State University, USA
Gabriele Strohschen, DePaul University, USA
CWS Sukati, University of Swaziland, Swaziland
Sharmi Surianarain, The Resolve Group, South Africa
Brian Vander Schee, Aurora University, USA
Victor Wang, California State University, USA
Constance Wanstreet, The Ohio State University, USA
Lynn Wilson, Sea Trust Institute, USA
Peter Charles Woods, Multimedia University, Malaysia
Darwish Abdulrahman Yousef, UAE University, United Arab Emirates
Zuochen Zhang, University of Windsor, Canada
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