Description:
The International Journal of Technology and Educational Marketing (IJTEM) presents, analyzes, shares, and collaborates ideas, experiences, research studies, and cases on the advancements and innovations in technology and educational marketing. Targeting educational planners, administrators... Show More
The International Journal of Technology and Educational Marketing (IJTEM) presents, analyzes, shares, and collaborates ideas, experiences, research studies, and cases on the advancements and innovations in technology and educational marketing. Targeting educational planners, administrators, researchers, educational technologists, educational specialists, and marketing educators, IJTEM uses technology and marketing management for sustainable educational development. In addition to full-length research papers, this journal publishes insightful books reviews, case studies on educational institutions and their marketing initiatives across the globe, and technological initiatives taken by institutions for marketing their educational programs.
Mission & Scope:
The mission of International Journal of Technology and Educational Marketing (IJTEM) is to provide an international forum for the advancement and application of different aspects of marketing management and technological innovations in all the segments of education, including school education, K-12 education, higher education, online, distance, and continuing education, and non-formal education.... Show More
The mission of International Journal of Technology and Educational Marketing (IJTEM) is to provide an international forum for the advancement and application of different aspects of marketing management and technological innovations in all the segments of education, including school education, K-12 education, higher education, online, distance, and continuing education, and non-formal education. Covering diverse socio-economic, geographic, and differing cultural perspectives and the application of marketing ideas together, this journal publishes scholarly articles on the latest findings in technology and applications of marketing in the education sector.
Coverage:
- Advertising and promotion of academic programs and educational institutions
- Analysis of consumer behavior in development of new educational programs
- Competitive pricing decisions in new academic programs
- Digital service and education
- Direct marketing of educational programs
- Education product management
- Educational and allied services marketing
- Educational branding
- Educational institution corporate identity
- Educational marketing and e-communications
- Educational marketing for community support and social development
- Educational marketing management
- Educational marketing research
- Educational product management & and differentiation
- Electronic educational marketing strategies and paradigms
- E-marketing and education
- Ethical issues in the marketing of education
- Globalization and educational marketing
- Green marketing for education
- Innovations in technology for educational marketing
- Interactive technologies for marketing education programs
- International educational marketing strategies and technology
- International partnership and franchising
- Management of technology and marketing-led change in education
- Market segmentation and education
- Marketing mix and education
- Marketing philosophy and ideology in education marketing
- Network marketing of educational institutions
- Online marketing for educational programs
- Pricing of academic programs
- Program positioning in global market
- Quality, gaps analysis, and e-grievance redressal in institutional support services
- Role of technology in promotional mix and education
- Societal marketing and education
- Strategic collaboration and transnational education marketing
- Strategic marketing in education planning and implementation
- Student as customers and institutions as corporate houses
- Technologies for marketing of educational programs
- Technology and academic program life cycle management
- Technology and educational marketing
- Technology and educational services marketing
- Technology and relationship marketing for sustainable educational development
- Technology enabled customer (students) relationship management
- Technology enhanced educational partnership management
- Technology for quality assurance in educational programs and support services
- Technology for transnational partnership and collaboration in education
- Technology in educational partnership management
- Technology in educational program development
- Technology in services marketing of education
- Technology in transnational strategies for education
- Trademark of academic programs
- Virtual spaces and educational marketing
- Web 2.0 technologies and educational marketing
IGI Global holds its journals to the highest ethical practices.
View Full Editorial PolicyAs this journal is under the Hybrid Open Access model, authors can choose between Standard (Non-OA) publishing or Open Access publishing. Find the policies for the publishing models below:
- Standard (Non-OA) Publishing: If the author chooses to publish under the Standard (Non-OA) model, the article will be published under a Green OA model and the copyright of
their article will transfer to IGI Global under our Author Warranty and Transfer of Copyright Agreement.
However, through Green OA, IGI Global supports a Fair Use Policy, enabling authors to Post the final
typeset PDF (which includes the title page, table of contents and other front materials, and the copyright
statement) of their chapter or article (NOT THE ENTIRE BOOK OR JOURNAL ISSUE), on the author or
editor's secure personal website and/or their university repository site. See the Fair Use Policy for sharing allowances conducive to Green Open Access.
- Open Access Publishing: If the author choses to publish under OA, the authors receive the
Creative Commons Attribution 4.0 International (CC BY 4.0) licensing arrangement. The copyright for the
work remains solely with the author(s) of the article. Others may distribute, remix, tweak, and build upon
the work, even commercially, without asking prior permission from the publisher or author and so long as
they credit the author for the original creation. All authors are required to sign an author's warranty
stating that the materials are original and unpublished elsewhere. The journal will not publish any
material that has been previously published elsewhere. Learn More
This journal operates under the Hybrid Open Access model,
allowing the author to choose between traditional, subscription-based publishing, or Open Access publishing.
Subscription-Based Publishing/Green Open Access:
Article manuscripts require no Article Processing Charge (APC) and require authors to transfer the copyright of the
manuscript to IGI Global. Manuscripts are published behind a paywall and must be purchased for use. See the
Fair Use Policy
for sharing allowances conducive to Green Open Access.
Open Access Publishing:
Article manuscripts receive the Creative Commons Attribution 4.0 International
(CC BY 4.0) licensing arrangement. The copyright for the work remains solely with the author(s) of
the article. Others may distribute, remix, tweak, and build upon the work, even commercially, without asking
prior permission from the publisher or author and so long as they credit the author for the original creation.
A one-time Article Processing Charge (APC) of US $2,300 must be paid AFTER the manuscript has gone
through the full double-blind peer review process and the Editor(s)-in-Chief at his/her/their full discretion
has decided to accept the manuscript based on the results of the double-blind peer review process. Learn
more about APCs
here.
Open Access Funding:
IGI Global recognizes that many researchers may not know where to begin when searching for OA funding opportunities. IGI Global recently
launched an
Open Access Funding Resources
page for researchers to browse. This page provides a comprehensive list of OA funding sources available for researchers to secure funds
for their various OA publications.
Author Services Inquiries
For inquiries involving pre-submission concerns, please contact the Journal Development Division:
journaleditor@igi-global.comOpen Access Inquiries
For inquiries involving publishing costs, APCs, etc., please contact the Open Access Division:
openaccessadmin@igi-global.comProduction-Related Inquiries
For inquiries involving accepted manuscripts currently in production or post-production, please contact the Journal Production Division:
journalproofing@igi-global.comRights and Permissions Inquiries
For inquiries involving permissions, rights, and reuse, please contact the Intellectual Property & Contracts Division:
contracts@igi-global.comPublication-Related Inquiries
For inquiries involving journal publishing, please contact the Acquisitions Division:
acquisition@igi-global.comDiscoverability Inquiries
For inquiries involving sharing, promoting, and indexing of manuscripts, please contact the Citation Metrics & Indexing Division:
indexing@igi-global.com Editorial Office
701 E. Chocolate Ave.
Hershey, PA 17033, USA
717-533-8845 x100
The International Journal of Technology and Educational Marketing (IJTEM) is owned and published by IGI Global.
International Journal of Technology and Educational Marketing (IJTEM) is editorially independent, with full authority of the journal's content falling to the Editor-in-Chief and the journal's
Editorial Board.
The In-House Editorial Office manages the publishing operations of the journal.
IGI Global
701 East Chocolate Avenue
Hershey, PA 17033
USA
Principal Contact
Grace Long
Managing Editor of Journal Development
IGI Global
Phone: (717) 533-8845 ext. 147
E-mail: glong@igi-global.com
Support Contact
Colleen Moore
Development Editor - International Journal of Technology and Educational Marketing (IJTEM)
IGI Global
Phone: 717-533-8845
E-mail:
Editor(s)-in-Chief Biography
Purnendu Tripathi, an International Research Fellow (2009) of Open University Business School (OUBS) at Open University (UK), has a Ph.D in Management. At Arab Open University (AOU) Saudi Arabia, as a faculty member in Business Administration, he was faculty mentor, programme and course coordinator entrusted with the responsibility of training and development of the faculty members teaching in open and distance learning (ODL) environment, besides his own teaching and research in ODL. Currently, he is serving as one of the Editors-in-Chief of International Journal of Technology and Educational Marketing (IJTEM). He has authored/edited five Teaching Case books on Innovations in Educational Marketing, Interactive Technology Environments, Technology Enhanced Learning, Transnational Learning & Technologically enabled Environments, and Technological Adaptability and Transnational Learning. His current research interests include Higher Education Management, Higher Education Marketing, and Academic Program Life Cycle (APLC). In his parent institution, IGNOU (India), he is Deputy Director, looking after academic management and student support services in open and distance learning.
Siran Mukerji, a Jawahar Lal Nehru scholar for her doctorate in Human Resource Development, also has completed her masters in distance education and public administration. She has been International Research Fellow of Open University Business School (2009) at Open University (UK). At Arab Open University Saudi Arabia, she was a faculty member in Business Administration for three years. She is one of the Editors-in-Chief of International Journal of Technology and Educational Marketing (IJTEM) and Author/Editor of Teaching Case books on Innovations in Educational Marketing, Interactive Technology Environments, Technology Enhanced Learning, Transnational Learning & Technologically enabled Environments, and Technological Adaptability and Transnational Learning. She has contributed articles in standard national and international journals and also presented papers in national and international conferences. Dr. Mukerji is a member of review committees for numerous international conferences and journals. Her current research interests include performance management and HRM in open and distance learning institutions. In her parent institution, IGNOU (India), she is Deputy Director, responsible for student recruitment and related support services management in the present region.