The Editor-in-Chief of the International Journal of Technology and Educational Marketing (IJTEM) would like to invite you to consider submitting a manuscript for inclusion in this scholarly journal. The following describes the mission, coverage, and guidelines for submission to IJTEM.

Mission

The mission of International Journal of Technology and Educational Marketing (IJTEM) is to provide an international forum for the advancement and application of different aspects of marketing management and technological innovations in all the segments of education, including school education, K-12 education, higher education, online, distance, and continuing education, and non-formal education. Covering diverse socio-economic, geographic, and differing cultural perspectives and the application of marketing ideas together, this journal publishes scholarly articles on the latest findings in technology and applications of marketing in the education sector.

Coverage

Topics to be discussed in this journal include (but are not limited to) the following:

Advertising and promotion of academic programs and educational institutions

Analysis of consumer behavior in development of new educational programs

Competitive pricing decisions in new academic programs

Digital service and education

Direct marketing of educational programs

Education product management

Educational and allied services marketing

Educational branding

Educational institution corporate identity

Educational marketing and e-communications

Educational marketing for community support and social development

Educational marketing management

Educational marketing research

Educational product management & and differentiation

Electronic educational marketing strategies and paradigms

E-marketing and education

Ethical issues in the marketing of education

Globalization and educational marketing

Green marketing for education

Innovations in technology for educational marketing

Interactive technologies for marketing education programs

International educational marketing strategies and technology

International partnership and franchising

Management of technology and marketing-led change in education

Market segmentation and education

Marketing mix and education

Marketing philosophy and ideology in education marketing

Network marketing of educational institutions

Online marketing for educational programs

Pricing of academic programs

Program positioning in global market

Quality, gaps analysis, and e-grievance redressal in institutional support services

Role of technology in promotional mix and education

Societal marketing and education

Strategic collaboration and transnational education marketing

Strategic marketing in education planning and implementation

Student as customers and institutions as corporate houses

Technologies for marketing of educational Programs

Technology and academic program life cycle management

Technology and educational marketing

Technology and educational services marketing

Technology and relationship marketing for sustainable educational development

Technology enabled customer (students) relationship management

Technology enhanced educational partnership management

Technology for quality assurance in educational programs and support services

Technology for transnational partnership and collaboration in education

Technology in educational partnership management

Technology in educational program development

Technology in services marketing of education

Technology in transnational strategies for education

Trademark of academic programs

Virtual spaces and educational marketing

Web 2.0 technologies and educational marketing

Submission

Prospective authors should note that only original and previously unpublished articles will be considered. Interested authors must consult the journal’s guidelines for manuscript submissions at http://www.igi-global.com/development/author_info/guide.asp prior to submission. All article submissions will be forwarded to at least 3 members of the Editorial Review Board of the journal for double-blind, peer review. Final decision regarding acceptance/revision/rejection will be based on the reviews received from the reviewers. All submissions must be forwarded electronically.

All submissions and inquiries should be directed to the attention of:

Purnendu Tripathi and Siran Mukerji
Editors-in-Chief
International Journal of Technology and Educational Marketing
Email: tripathi.mukerji@gmail.com and mukerji.tripathi@gmail.com