As the long lines and early mornings of the busiest shopping season come to a close, consumers across the globe are now searching online for the best after-holiday deals and fastest sales.

In “Consumer-to-Consumer Electronic Commerce: An Emerging Stream of Research”, an article from the recent release of Consumer Behavior, Organizational Development, and Electronic Commerce: Emerging Issues for Advancing Modern Socioeconomies (edited by Dr. Mehdi Khosrow-Pour, Information Resources Management Association, USA) University of Tulsa (USA) professors Dr. Kiku Jones and Dr. Lori N.K. Leonard examine the growing area of online shopping through consumer-to-consumer (C2C) electronic commerce.

“Consumers would be wise to note that simply having a good Web site and/or needed products may not be good enough for another consumer to be satisfied with the experience,” write Jones and Leonard. “For example, the study indicates that responsiveness to the needs, questions, and concerns of the buyer/seller impact a consumer’s satisfaction.”

Jones and Leonard believe that consumer satisfaction of C2C e-commerce is impacted by the reliable and complete information provided by the buyer/seller in a transaction. Consumers should keep this in mind when preparing information for potential buyers/sellers.

(Portions of this article are excerpted from Consumer Behavior, Organizational Development, and Electronic Commerce: Emerging Issues for Advancing Modern Socioeconomies edited by Dr. Mehdi Khosrow-Pour.)