New studies show that the best prediction
models for how people select, play, and evaluate video games
are those that include player type specific quality
perceptions. Through a series of in-depth interviews and
surveyed university students, researchers now believe they
have designed a proper model for video game developers in
classifying groups of players and enumerating specific
features including their importance for players within a
player type.
In “Player Types and Quality Perceptions: A Social
Cognitive Theory Based Model to Predict Video Game
Playing
”, an article from the most recent issue of
the International Journal of Gaming and
Computer-Mediated Simulations
(Editor-in-Chief: Dr. Richard E. Ferdig,
University of Florida, USA), researchers Dr. René Weber,
University of California Santa Barbara (USA) and Dr. Patrick
Shaw, Michigan State University (USA) examine personal needs
for playing video games and their symbolic representations for
the user.
“It is a common observation that video
game players do not think of their video games and their
playing behavior in terms of psychological constructs and have
difficulties being forced to describe playing motivations
without prompt,” write Weber and Shaw.
The authors suggest that video game
professionals need to think about specific video game features
and players’ perceptions of those features. Further research
is suggested to determine whether their model can be used to
guide a game developer to produce better and more successful
video games.
(Portions of this article were taken from the International Journal
of Gaming and Computer-Mediated
Simulations
- Editor-in-Chief: Dr. Richard
E. Ferdig.)