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Part of the Research Essentials Collection

Featured New Release: Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control

By IGI Global on Feb 16, 2015
FOR IMMEDIATE RELEASE
Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control
February 16, 2015, Hershey, PA – IGI Global, an international publisher of progressive academic research, is pleased to announce the February release of Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control, a premier reference that brings together the best practices for entry and expansion of global brands into Islamic countries.

In today’s increasingly connected business world, there is new pressure for local brands to go global, and a need for already global corporations to cater to new audiences that were previously ignored. This book is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company and presents a cutting edge look at worldwide retail for marketing researchers and academics.

Edited by Bikramjit Rishi (Institute of Management Technology (IMT), India), this resource is part of the Research Essentials collection, a series that aims to pack the same high-level research our audiences have come to expect from our more comprehensive publications, only in a smaller reference format. Publications released as Research Essentials will offer a succinct discussion on niche topics in a wide variety of subjects. Sized and priced appropriately, these concise, advanced, and timely resources will be perfect for supplementary course usage, targeted towards instructors and students, as well as the independent researcher looking for the most recent and innovative research in their field.

To review this publication, please contact Ann Lupold, Promotions Coordinator (information below). To evaluate this text for potential course adoption, contact Marketing Coordinator Nathan Laird at nlaird@igi-global.com or (717) 533-8845, ext. 114.


About IGI Global: Founded in 1988, IGI Global, headquartered in Hershey, Pennsylvania (USA), is an innovative international publishing company specializing in the publication of research-based reference works including books, encyclopedias, journals, teaching cases, proceedings, and databases focusing on the subject areas of: engineering, healthcare, business, education, social science, library science, environmental science, public administration, computer science, and the humanities. IGI Global produces high-quality scholarly publications aimed at providing the research community and academic research libraries with reference publications on emerging innovations in diverse fields. For more information about IGI Global, please visit www.igi-global.com.

Contact: Ann Lupold
Promotions Coordinator
IGI Global
701 E. Chocolate Avenue, Hershey, PA 17033
717-533-8845 x132
alupold@igi-global.com
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