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Part of the Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series

Featured New Release: Maximizing Commerce and Marketing Strategies through Micro-Blogging

By IGI Global on May 25, 2015
FOR IMMEDIATE RELEASE

Maximizing Commerce and Marketing Strategies through Micro-BloggingMay 25, 2015, Hershey, PA – IGI Global, an international publisher of progressive academic research, is pleased to announce the May release of Maximizing Commerce and Marketing Strategies through Micro-Blogging, a premier reference that examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach. Highlighting current empirical research and insights from various disciplines, this book is an essential reference source for academics, graduate students, social media strategists, and business professionals interested in the positive use of social media in business environments.

Edited by Janée N. Burkhalter (Saint Joseph’s University, USA) and Natalie T. Wood (Saint Joseph’s University, USA & Edith Cowan University, Australia), this resource is part of the Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series, a comprehensive resource that addresses success factors for customer relationship management, marketing, and electronic services and its performance outcomes. This collection of reference source covers aspects of consumer behavior and marketing business strategies aiming towards researchers, scholars, and practitioners in the fields of marketing management.

To provide a review for this publication, please contact Ann Lupold, Promotions Coordinator (information below). To evaluate this text for potential course adoption, contact Marketing Coordinator David Meckes at dmeckes@igi-global.com.


About IGI Global: Founded in 1988, IGI Global, headquartered in Hershey, Pennsylvania (USA), is an innovative international publishing company specializing in the publication of research-based reference works including books, encyclopedias, journals, teaching cases, proceedings, and databases focusing on the subject areas of: engineering, healthcare, business, education, social science, library science, environmental science, public administration, computer science, and the humanities. IGI Global produces high-quality scholarly publications aimed at providing the research community and academic research libraries with reference publications on emerging innovations in diverse fields. For more information about IGI Global, please visit www.igi-global.com/.

Contact: Ann Lupold
Promotions Coordinator
IGI Global
701 E. Chocolate Avenue, Hershey, PA 17033
717-533-8845 x132
alupold@igi-global.com
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