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“Critical Role of Emotions in Media Events: Anger Dynamics in Political Scandals” offered for free access

Are Majority of Voters Emotionally Driven During Election Season?

By IGI Global on Apr 20, 2017
Are Majority of Voters Emotionally Driven During Election Season? In CNBC’s recent article, Goldstein said, "It turns out there is only one thing that explains people's vote switching: how the advertising made them feel.” Considering the constant negativity surrounding politics in the media, it is important to recognize how emotions drive an individual’s voting decision. The public is pulled in a multitude of directions with news, that may or may not be reliable, which is why it is crucial to educate the public with factual content.

In an era where the concept of fake news is widespread, it is time to start paying attention to the facts, which is why IGI Global's scholarly research remains invaluable when making concrete decisions. The chapter titled "Critical Role of Emotions in Media Events: Anger Dynamics in Political Scandals" delves into the role emotions are playing when it comes to the media and politics. To further educate individuals on this matter, the chapter illustrates the different versions of reality, societal norms and how the decision-making process is impacted.

This chapter is also featured in the title Global Perspectives on Media Events in Contemporary Society written by Andrew Fox (University of Huddersfield, UK), which seeks to re-define the role of the media in relaying information about current events within a modern context. Determining what constitutes as and the proper presentation of a media event is of great importance given the ubiquity of media consumption. This book approaches the topic from historical, ceremonial and globally cultural perspectives while addressing news, sports and other significant current events. It is a vital resource for students and teachers of communication, media and journalism, along with professionals in the media industry, policy makers and sociologists.

Access "Critical Role of Emotions in Media Events: Anger Dynamics in Political Scandals?" here.

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