Whether searching, shopping, or socializing, Web users leave behind a great deal of data revealing their information needs, mindset, and approaches used, creating vast opportunities for Web service providers as well as a host of security and privacy concerns for consumers.

The Handbook of Research on Web Log Analysis reflects on the multifaceted themes of Web use and presents various approaches to log analysis. This expansive collection reviews the history of Web log analysis and examines new trends including the issues of privacy, social interaction and community building. Over 20 research contributions from international experts comprehensively cover the latest user-behavior analytic and log analysis methodologies, and consider new research directions and novel applications. An essential holding for library reference collections, this Handbook of Research will benefit academics, researchers, and students in a variety of fields, as well as technology professionals interested in the opportunities and challenges presented by the massive collection of Web usage data.

25 authoritative contributions by over 44 of the world’s leading experts in Web log analysis from 10 countries
Comprehensive coverage of each specific topic, highlighting recent trends and describing the latest advances in the field
More than 1,000 references to existing literature and research on Web log analysis
A compendium of over 250 key terms with detailed definitions
Organized by topic and indexed, making it a convenient method of reference for all IT/IS scholars and professionals
Cross-referencing of key terms, figures, and information pertinent to Web log analysis