|Total results: 23||
|Handbook of Research on Managing and Influencing Consumer Behavior
In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior.
The Handbook of Research...
Understanding Consumer Behavior through Mental Accounting: Evidence from Turkish Consumers
Tugba Ucma, Ali Naci Karabulut, Ali Caglar Uzun.
By setting out from similar studies, this study falls within international literature. The intention is to measure, in connection with Turkey’s consumer market, in order to understand the behaviors of the Turkish consumers that are different in terms of cultural variables. The operability of this...
Case Study on Relationship Marketing
Bhawana Sharma, Tulika Sood.
A paradigm shift has occurred in the concepts of marketing from the production concept to the societal concept. A prominent concept today is the customer concept, which aims to build loyalty and lifetime value by creating, maintaining, and enhancing relationships with the customer by addressing...
Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices
Hans-Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni.
The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism...
Handbook of Research on Retailer-Consumer Relationship Development
Fabio Musso, Elena Druica.
Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice...
Consumption Culture in Europe: Insight into the Beverage Industry
Carmen R. Santos, Stéphane Ganassali, Francesco Casarin, Pirjo Laaksonen, Hans-Ruediger Kaufmann.
Although studies indicate the assumption of one single European market, other research emphasizes European countries have distinct market identities. Meanwhile, as individual countries begin to have a more widespread understanding of culture, global culture still remains unshared between countries....
Consumer Information Systems and Relationship Management: Design, Implementation, and Use
Angela Lin, Jonathan Foster, Paul Scifleet.
Businesses continue to design and implement a variety of information systems that facilitate the creation, aggregation, and provision of product-related information in order to increase the role that quality information is playing in consumers’ decision-making processes. Consumer Information Systems...
Customer Relationship Management and the Social and Semantic Web: Enabling Cliens Conexus
Ricardo Colomo-Palacios, João Varajão, Pedro Soto-Acosta.
The ever-growing influence of the Internet has caused a paradigm shift in relationships between customers and companies. New types of interaction introduced by Web 1.0 have undergone a dramatic change in quantity and quality with the advent of Web 2.0. Web 3.0, better known as the Semantic Web, will...
Customer-Centric Knowledge Management: Concepts and Applications
Customer-Centric Knowledge Management (CCKM) is needed in order to build good customer relations and to maintain customer satisfaction and loyalty. It includes the management of processes and techniques used to collect information regarding customers' needs, wants, and expectations for the development...
Successful Customer Relationship Management Programs and Technologies: Issues and Trends
The field of Customer Relationship Management (CRM) has broadened greatly in recent years as technological applications have expanded. Successful Customer Relationship Management Programs and Technologies: Issues and Trends offers the latest research and developments for researchers, practitioners, and...
Advanced Technologies Management for Retailing: Frameworks and Cases
Eleonora Pantano, Harry Timmermans.
The application of advanced technologies to point of sale systems is a promising and relatively unexplored field of study, in particular when considering the introduction of digital content and technologies allowing consumers to interact with products in new ways. Many e-retailers already exploit the...
Mobilized Marketing and the Consumer: Technological Developments and Challenges
Gonca Telli Yamamoto.
In the last twenty years, the Internet and information technologies in general have evolved creating numerous changes and developments in regard to the circulation of information around the world. Mobilized Marketing and the Consumer: Technological Developments and Challenges explores technological...
International Journal of Customer Relationship Marketing and Management (IJCRMM)
The International Journal of Customer Relationship Marketing and Management (IJCRMM) addresses critical success factors for CRM implementation, activities that are affected by the use of CRM programs, and consequent performance outcomes. IJCRMM documents the role of CRM in different sectors and...
Comparison-Shopping Services and Agent Designs
Popular among online shoppers, comparison-shopping provides a new sales channel for small to medium enterprises to contend with brand name vendors. Comparison-Shopping Services and Agent Designs provides a collection of comprehensive research articles on the rising demand for more informative consumer...
Customer Knowledge Management: People, Processes, and Technology
Customer knowledge is becoming the new competitive asset in e-business that enables companies to serve each customer in his or her preferred way, and to nurture profitable and durable customer relationships. As companies grow and interact with more and more customers through increasingly diverse media...
Online Consumer Protection: Theories of Human Relativism
Kuanchin Chen, Adam Fadlalla.
Technology is a double-edged sword that not only brings convenience, but also allows for easier way to collect, explore, and exchange information on or off line. Consumer concerns grow as security breaches and privacy invasions are uncovered ever more frequently, creating the necessity for online...
Information Communication Technologies and Emerging Business Strategies
Shenja van der Graaf, Yuichi Washida.
In the information communication technologies (ICT) field, there is a vacuum among disciplines, as well as between business research and academic studies, due to the rapid development of new technologies. Information Communication Technologies and Emerging Business Strategies fills this void by...
Web Systems Design and Online Consumer Behavior
Web Systems Design and Online Consumer Behavior takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude...
Information Technology Enabled Global Customer Service
Tapio Reponen .
For more than ten years there has been an obvious trend of globalization of leading companies, as they have moved from multinational to global operations. Recently there has also been increased demand for combining locally-customized services to the economies of the scale of worldwide operations. One...