|Total results: 394||
|Understanding Consumer Behavior through Mental Accounting: Evidence from Turkish Consumers
Tugba Ucma, Ali Naci Karabulut, Ali Caglar Uzun.
By setting out from similar studies, this study falls within international literature. The intention is to measure, in connection with Turkey’s consumer market, in order to understand the behaviors of the Turkish consumers that are different in terms of cultural variables. The operability of this...
Case Study on Relationship Marketing
Bhawana Sharma, Tulika Sood.
A paradigm shift has occurred in the concepts of marketing from the production concept to the societal concept. A prominent concept today is the customer concept, which aims to build loyalty and lifetime value by creating, maintaining, and enhancing relationships with the customer by addressing...
Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices
Hans-Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni.
The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism...
Handbook of Research on Retailer-Consumer Relationship Development
Fabio Musso, Elena Druica.
Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice...
Consumerism: Some Fundamental Insights
This chapter reveals that the term ‘consumerism' encompasses a number of meanings which create confusion regarding the term. The discussion that follows, attempts to distinguish the different perspectives regarding the term by presenting its historical development and discussing the three definitions...
Corporate Social Responsibility (CSR) as a People Caring Concept
CSR has been a widely-researched concept during the last three decades. However, there is no agreement on its definition or its dimensions; antecedents and consequences and there is no comprehensive model for its analysis. The origins of CSR lie in philanthropy and the highest level of CSR is...
CyberEthics Case Study
Georgia Sakka, Iliada Spyrou.
This chapter analyses the role of cyber ethics and other related issues such as electronic commerce (e-commerce) and customers' protection, privacy, anonymity, psychological and mental wealth-being. It focuses on consumerism cybercrimes such as consumer fraud, online deceptive advertisements, financial...
Green Marketing Strategy: A Pedagogical View
A F Wazir Ahmad, Mohammad Fateh Ali Khan Panni.
Within the campus of business ethics and social responsibility, green marketing strategy has become a much discussed issue in today's academic world as well as in the profession. Though corporate greening has gained a widespread recognition, different studies have found the concept still facing much...
Anatomy of Green Marketing
Elif Yolbulan Okan, Neva Yalman.
There has been much discussion since the late 1980s concerning “green” issues. Society is becoming increasingly concerned with the rapid depletion of the world's resources and the increasing rate that the environment is being polluted by our activities. Since environmental improvement and...
Towards Sustainable Data Centre Operations in the UK
Peter Jones, Robin Bown, David Hillier, Daphne Comfort.
The purpose of this chapter is to provide an exploratory review of the sustainability agendas being addressed and publicly reported by the UK's leading data centre operators. The chapter begins with a brief discussion of the characteristics of sustainability and an outline of the origins and...
Sustainable Food Consumption Macro Issues: Case Study of Latvian Consumer Behaviour
Skaidrite Dzene, Aija Eglite, Gunta Grinberga-Zalite.
The chapter presents an analysis of food consumption macro issues in Latvia. The authors have aggregated scientific literature on various aspects of consumption with an emphasis on sustainable consumption fundamental issues. The purpose of the chapter is to characterise the factors affecting consumer...
Consonant, Resonant and Social Relations between Firm and Consumer
The aim of this chapter is to propose a conceptual framework, based on an interdisciplinary approach, which integrates the Viable Systems Perspective, Institutional and neo-Institutional Theory and Structuration Theory with the Consumer Behaviour Theory. The reason for this is to show the relational...
The Meaning of Consumption
The “un-contestable hegemony of consumer capitalism” (Gabriel & Lang, 2006, p. 2) as the prevailing ideology of our times locates it as the primary creator and driver of production, competition, innovation, value and, latterly, values. In 1995, Miller recognised that “consumption, rather than...
Consumerism and Innovation: The Starting Points for the Creation of University Spin-Off
Enrico M. Mosconi, Michela Piccarozzi, Cecilia Silvestri.
In the current economic environment companies are progressively required to focus in innovation. In particular, consumerism is one of the major pulses to innovation. Today, consumers are looking for more and more innovative and qualitative products and so companies seek to heavily invest in...
Crowdsourcing Corporate Sustainability Strategies
Peter Jones, David Hillier, Daphne Comfort.
This chapter provides cameo case studies of the way in which three large companies -- Unilever, Sony and J. Sainsbury -- have employed crowdsourcing exercises to review, refine and develop their corporate sustainability thinking, commitments and strategies. It also offers some wider reflections on this...
Consumerism, Market Analysis and Impact on Business Plan Definition
Alessandro Ruggieri, Cecilia Silvestri, Michela Piccarozzi.
Creating a company is an event of great uncertainty and complexity. Many variables are to be considered and trying to predict the future development of the business is particularly important. A set of market and strategic analysis instruments can help entrepreneurs to define and solve problem in the...
Consumer Boycotts as a Consequence of Consumerism
Consumerism is not a new concept for marketing, but it has grown in importance in the recent years. Researchers have studied consumerism from within different dimensions. However, its relationship with consumer boycotts has not been dealt with accurately. A consumer boycott is a type of consumer...