|Total results: 371||
|Understanding Consumer Behavior through Mental Accounting: Evidence from Turkish Consumers
Tugba Ucma, Ali Naci Karabulut, Ali Caglar Uzun.
By setting out from similar studies, this study falls within international literature. The intention is to measure, in connection with Turkey’s consumer market, in order to understand the behaviors of the Turkish consumers that are different in terms of cultural variables. The operability of this...
Case Study on Relationship Marketing
Bhawana Sharma, Tulika Sood.
A paradigm shift has occurred in the concepts of marketing from the production concept to the societal concept. A prominent concept today is the customer concept, which aims to build loyalty and lifetime value by creating, maintaining, and enhancing relationships with the customer by addressing...
Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices
Hans-Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni.
The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism...
Handbook of Research on Retailer-Consumer Relationship Development
Fabio Musso, Elena Druica.
Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice...
Consumption Culture in Europe: Insight into the Beverage Industry
Carmen R. Santos, Stéphane Ganassali, Francesco Casarin, Pirjo Laaksonen, Hans-Ruediger Kaufmann.
Although studies indicate the assumption of one single European market, other research emphasizes European countries have distinct market identities. Meanwhile, as individual countries begin to have a more widespread understanding of culture, global culture still remains unshared between...
Consumer Information Systems and Relationship Management: Design, Implementation, and Use
Angela Lin, Jonathan Foster, Paul Scifleet.
Businesses continue to design and implement a variety of information systems that facilitate the creation, aggregation, and provision of product-related information in order to increase the role that quality information is playing in consumers’ decision-making processes.Consumer Information Systems and...
What Do We Know about Europe?
Carmen R. Santos, Julio Abad-González, Ana R. Pertejo, Francesco Casarin, Umberto Rosin, Stéphane Ganassali, Hans Rüdiger Kaufmann, Pirjo Laaksonen.
This chapter provides a descriptive report on factors influencing the behaviour of European consumers, highlighting their similarities and differences, based on secondary data. The analysis focuses on the presentation of comparable data that could provide clusters of characteristics of consumption...
Consumer Culture: Literature Review
Klaus–Peter Wiedmann, Nadine Hennigs, Stefan Behrens, Carmen R. Santos, Ana R. Pertejo, Inés Kuster, Stéphane Ganassali, Jean Moscarola, Daniele Dalli, Pirjo Laaksonen, Darach Turley, Alexandra Kenyon, Matteo Corciolani.
The debate on standardization versus adaptation is everywhere apparent and addresses the question whether and to what extent consumer behaviour differs between countries. While some studies confirm the assumption of one single pan-European market, another stream of research emphasizes that European...
Stéphane Ganassali, Jean Moscarola, Francesco Casarin.
Considering the large number of participants and the heterogeneity of the group, the research methodology of COBEREN has been defined in a very specific way. The authors implemented a mixed methodological approach, combining qualitative and quantitative techniques, and they used a various range of...
Verbal and Pictorial Representations of Beverage Consumption Patterns: The Wall of Pictures Protocol
Stéphane Ganassali, Jean Moscarola, Anne Sophie Mestrallet, Renate Buber, Pirjo Laaksonen, Katarina Hellén, Klaus Grunert, Jacob Rosendahl, Antonella Zucchella, Paola Cerchiello, Birgit Hagen, Klaus Peter Wiedmann, Stefan Behrens, Nadine Hennigs, Alexandra Kenyon.
After a first section dedicated to the discussion of the methodological foundations of the image-based research protocols, the chapter introduces the “wall of pictures” protocol. The authors first present the preparation of instrument, the validity check, and the textual data coding process. In the...
Is there a European Shopping-Related Lifestyle?: Investigating the Interaction between National Culture and Shopping-Culture
Pirjo Laaksonen, Katarina Hellén, Carmen R. Santos, Julio Abad-González, Noellie Brockdorff, Clive Zammit, Liberato Camillieri, Darach Turley, Andreas I. Andronikidis, George J. Avlonitis, Paulina Papastathopoulou.
The purpose of this chapter is to investigate possible differences and similarities across European countries in terms of shopping culture, and identify in which constructs or dimensions these differences occur. The results suggest that European countries do differ in terms of shopping-related...
Consumption Patterns and Cultural Values in Europe
Agnes Neulinger, Tino Bech-Larsen, Jacob Rosendahl, Audur Hermannsdóttir, Regina Karveliene, Hans Rüdiger Kaufmann, Yianna Orphanidou, Janka Petrovicová, Annemien van der Veen.
The chapter focuses on cultural differences in consumption across Europe and describes general attitudes towards consumption and brands, the significance of shopping, and how these are linked to the motives of consumption of alcoholic and non-alcoholic drinks. These topics have been analysed using the...
Analysing Different Consumption Practices among Different Settings
Hans Rüdiger Kaufmann, Yianna Orphanidou, Haritini Tsangari, Agnes Neulinger, Inés Kuster, Natalia Vila, Iga Rudawska, Sylwia Bakowska, René Arvola.
The chapter’s main aim is to provide evidence for the need to differentiate consumer behaviour exemplified by drinking patterns and the various factors influencing these patterns as to different European clusters. These clusters emerged from the empirical research stage of the COBEREN project. They are...
Klaus Grunert, Jacob Rosendahl, Andreas I. Andronikidis, George J. Avlonitis, Paulina Papastathopoulou, Carmen R. Santos, Ana R. Pertejo, Julio Abad-González, Pirjo Laaksonen, Jenniina Halkoaho, Alexandra Kenyon, Lenka Kopicarova, Johan van Berkel.
This chapter presents an analysis of what consumer in Europe drink and why they drink what they drink. The concept of drinking motives is developed and defined, and analysis of data on drinking motives shows that these can be grouped into two major classes: self-expressive and functional. This...
Research and Managerial Implications
Hans Rüdiger Kaufmann, Yianna Orphanidou, Francesco Casarin, Umberto Rosin.
The chapter summarizes the project’s contribution to knowledge in the field of consumer behaviour and consumer culture, the applied, partially innovative, research methodology, and the major research implications. Furthermore, the key research findings are portrayed with respect to European consumers’...
Customer Relationship and Satisfaction: The Jumeirah Beach Hotel Case Study
Abdel Moneim M. B. Ahmed.
This paper establishes if using a comment card provides a reliable form of feedback regarding customer satisfaction in hotels. This exploratory study was conducted at the Jumeirah Beach Hotel-Dubai, UAE. They are a convenient way for guests to complain, make suggestions and praise. Managers use this...
A Framework for E-Service Implementation in the Developing Countries
H. S. Hassan, E. Shehab, J. Peppard.
This paper proposes a conceptual framework for explaining the main barriers and drivers of public e-service development and the relationships among them, especially in developing countries. This framework increases the chance of success of e-service projects in the governments of developing countries...
Handling Customer Complaints in the Hospitality Industry
Rosalynn Dinnen, Ahmed Hassanien.
Drawing on associated literature and empirical research, this paper examines the engagement and expertise of hotels in handling customer complaints. This is of considerable interest to practitioners and academics within the field of hospitality management. The study explores hotel management’s...