|Total results: 1,265||
|Electronic Payment Systems for Competitive Advantage in E-Commerce
Francisco Liébana-Cabanillas, Francisco Muñoz-Leiva, Juan Sánchez-Fernández, Myriam Martínez-Fiestas.
Recent innovations in the field of information technology and communications are radically changing the way international organizations conduct business. In this competitive environment, having the necessary tools to streamline business transactions and secure digital payments is crucial to business...
The Role of B2B E-Commerce in Market Share: Evidence from Spanish Manufacturing Firms
Juliette Milgram-Baleix, Melanie Parravano, Luis Enrique Pedauga.
This chapter explores the impact of the Internet and Business to Business (B2B) e-commerce on Spanish manufacturing firms’ market share while most studies focus on innovation and productivity. Using standard panel estimations, the authors find that firms with their own Web domain and that also carry...
Internet as a Sales Channel for the Agri-Food Sector: A Case Study of Organic Products
Enrique Bernal Jurado, Adoración Mozas Moral, Miguel J. Medina Viruel.
The Spanish market for organic products is notable for a supply side that offers one of the largest ranges in the world and a demand side that can only be termed symbolic. The reasons that have been given for this situation include the few and scattered points of sale, higher prices than for the...
How to Develop WOM Marketing
Manuela López, María Sicilia.
Word of Mouth (WOM) is the most influential and credible information source for consumers. The development of the Internet has enabled consumers to share information easier and easier. Information can be watched by consumers around the world. Companies are increasingly interested in using WOM as a new...
New Market Segmentation Paradigms and Electronic Commerce Adoption: An Exploratory Study
Ángel F. Agudo-Peregrina, Julián Chaparro-Peláez, Ángel Hernández-García.
The purpose of this chapter is to offer a better understanding of online shoppers’ behaviour, so that virtual shops may improve and adapt their product offering to effectively reach their target segments. In order to achieve this goal, a characterization of motivations to shop online is proposed as a...
How Can E-Vendors Create Trust in B2C and C2C Contexts?
Sonia San-Martín, Carmen Camarero.
One of the most important and the most difficult challenges in the context of an online as opposed to an offline purchase is how to generate consumer trust. It is likely that the signals that generate trust will differ in online C2C auctions from online B2C purchasing through other Websites. This...
The Relationship Between E-WOM from SNS or Internet and Purchase
F. Javier Rondán-Cataluña, Jorge Arenas-Gaitán, Patricio E. Ramírez-Correa.
The main proposal of this chapter is to analyze the influence of eWOM and Internet referrals across different product types, including gender as a moderator variable. In addition, some sub-objectives that drive to the main one are the following: 1) to analyze how important are the recommendations for...
Gender Differences in the Technology’s Classic Models in Social Network Sites
Begoña Peral-Peral, Ángel F. Villarejo-Ramos, Manuel J. Sánchez-Franco.
Social Network Sites (SNS) have very rapidly become part of the daily reality of Internet users in recent years. Firms also use social networks as a two-way communication with their current and potential customers. This exploratory work means to analyze if Internet users’ gender influences the behavior...
Drop-Out Risk Measurement of E-Banking Customers
Juan Lara-Rubio, Myriam Martínez-Fiestas, Antonio M. Cortés-Romero.
During the last decade, the national financial markets have shown a great transformation that has failed to reduce the high rate of existing banking in spite of the current financial crisis. This high level of competition makes financial institutions concerned about the loyalty of their customers to...
Mobile Banking: Challenges and Opportunities for the Financial Sector
Raquel Arguedas, Inmaculada Pra, María Dolores Reina.
For over a decade, financial institutions, driven by advances in Information and Communication Technology (ICT), have been shifting to a new business model that prioritizes new channels for managing customer relationships. These new channels, which are based on the Internet and mobile devices, offer...
Overview of Mobile Payment: Technologies and Security
Vibha Kaw Raina.
According to the Mobile Payment Forum, mobile payments are the transactions with a monetary value that is conducted through a mobile telecommunications network through diverse mobile users devices, such as cellular telephones, smart phones or PDAs, and mobile terminals. Mobile payment is a transfer of...
Comparative Study Among New Payment Systems and New Future Trends in Mobile Payments
Francisco J. Liébana-Cabanillas, Francisco Muñoz-Leiva, Juan Sánchez-Fernández.
Over the last few years, the payment systems used in business activities have been altered by recent technological developments. Increasingly, more consumers use their mobile phones to do their purchases. Currently, sales through smartphones are an indicator of the growth potential that these new trade...
New Perspectives on Payment Systems: Near Field Communication (NFC) Payments through Mobile Phones
Iviane Ramos de Luna, Francisco Montoro-Ríos, Francisco J. Liébana-Cabanillas.
The technological developments in the mobile industry during the last few years have led companies to increase the functionalities of mobile phones. According to many authors in the field, the NFC mobile payment has become one of the payment systems of the future thanks to its numerous advantages. This...
Emerging Technologies for User-Friendly Mobile Payment Applications
Vibha Kaw Raina.
The advancement and the evolution of mobile communications and mobile device technology have led to a remarkable growth and tremendous requirement for mobile applications that are carried on mobile phones. These technologies have lead to the deployment of business, communications, and mobile services...
New Perspectives of Mobile Payment Platform for Developing Countries
Rodrigue Carlos Nana Mbinkeu.
Mobile phones have become substantially more popular and sophisticated as African consumers have become remarkably comfortable with their use. This chapter shows the impact of the growing adoption of mobile payments as a financial transaction medium for money transfer, retail payments, or micropayments...
Electronic Commerce and Organizational Leadership: Perspectives and Methodologies
Although the topic of e-commerce has been very widely discussed and researched, it is not often discussed in terms of its affect on leadership and management structures.Electronic Commerce and Organizational Leadership: Perspectives and Methodologies investigates the ways in which e-commerce not only...
E-Commerce for Organizational Development and Competitive Advantage
As e-commerce continues to develop, organizations have adopted its technological advancements in order to keep a strategic advantage in the business environment.E-Commerce for Organizational Development and Competitive Advantage provides insight on the challenges related to the management aspects of...
Constructing the Framework
In this chapter, readers are driven through the rather unforgettable journey of digital age, popularised by electronic commerce. With no doubt, the emergence of information technology and its evolvement and advancement over the years have catapulted way business operations are conducted in recent times...
Information Technology: The Journey
This chapter drives the reader through a brief history on information technology and deployment of information technology, laying the groundwork for the movement into the implementations of electronic commerce broadened strategically spanning just about all aspects of the fabrics of organisations and...
Information Technology and Organisational Leadership
This chapter exposes readers to how leadership at institutions and organisations has embraced information technology. In this chapter, readers are driven through the rather unforgettable journey of digital age, popularised by enterprise electronic commerce. The transition from the traditional ways of...
eCommerce: An Overview
This chapter serves as an expository to readers. The chapter provides enlightenment on the background on electronic commerce. Issues tackled in this chapter include the emergence and the evolvement of electronic commerce, the link between commerce (as it dates back to prehistoric times), and the...
eCommerce and Organisational Leadership
In this chapter, readers are driven through the essence of today’s leadership and how a critical factor it is for institutions and business organisations to have leaders who are willing and able to embrace, adopt, and lead them in this era. Obviously, more and more organisation executives and...
Establishing the Research Methodology: The Foundation
This chapter entails the construction of the research methodology—the data collection and the data analysis. Explanation is provided regarding the use of the methodology at hand. In addition, the development of hypotheses are delineated in this chapter.