|Total results: 590||
|Marketing the Green School: Form, Function, and the Future
Tak C. Chan, Evan G. Mense, Kenneth E. Lane, Michael D. Richardson.
As environmental concerns become more prevalent, it is important for today’s youth to be exposed to green practices. The introduction of environmentally sound principles into educational systems and institutions helps establish a positive viewpoint on sustainability as well as promote green...
Cases on Consumer-Centric Marketing Management
Vimi Jham, Sandeep Puri.
As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies.
Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance...
Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media
Mei Wu, Peter Jakubowicz, Chengyu Cao.
Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments.
Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case...
Transcultural Marketing for Incremental and Radical Innovation
Bryan Christiansen, Salih Yildiz, Emel Yildiz.
As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of hypercompetition.
Transcultural Marketing for Incremental & Radical Innovation ...
Understanding Consumer Behavior through Mental Accounting: Evidence from Turkish Consumers
Tugba Ucma, Ali Naci Karabulut, Ali Caglar Uzun.
By setting out from similar studies, this study falls within international literature. The intention is to measure, in connection with Turkey’s consumer market, in order to understand the behaviors of the Turkish consumers that are different in terms of cultural variables. The operability of this...
What Went Wrong?
This case is about the interaction that takes place between Chetan and Bhagat. Chetan is a freelance trainer who grooms the corporate trainees on various aspects of communication and soft skills. He also takes sessions on successful interview strategy and selection criterion for the post of market...
Case Study on Relationship Marketing
Bhawana Sharma, Tulika Sood.
A paradigm shift has occurred in the concepts of marketing from the production concept to the societal concept. A prominent concept today is the customer concept, which aims to build loyalty and lifetime value by creating, maintaining, and enhancing relationships with the customer by addressing...
A Line in Water: A Case of Customer Relationship Management
Chandra Shekhar Padhi.
According to C. K. Prahlad and Venkatram Ramaswamy, “The competence that customers bring is a function of the knowledge and skills they possess, their willingness to learn and experiment, and their ability to engage in active dialogue.” This case examines the necessity of these functions in order to...
The Realization of Customer Satisfaction with Technology Integrations
Ooi Chien Shing, Seng Kah Phooi, Ang Li-Minn.
This case is about the technology component of integrations in the marketing strategy of U-Globe Organization–a travel service provider organization to assess their customer satisfaction. The general information about the company is firstly provided in organization background. It is then followed by...
Eric Van Genderen.
Customer-centric organizations are those firms that seek to gain a strategic advantage by focusing on the customer (as opposed to the firm, product line/service(s), processes, financial statements, etc), thereby more effectively offering goods/services that meet the needs and wants of the customer. As...
Consumer Behavior Perspective for Fairness Creams: A Case of ‘Fair & Lovely’
Yasser Mahfooz, Faisal Mahfooz.
The market for fairness creams around the globe was an untouched territory till mid-1970s. No cream was available which could claim an effect on the fairness of skin. The first product for this market was Fair & Lovely (Fair & Lovely) by Hindustan Unilever Ltd (Hindustan Unilever Ltd.:HUL) which was...
International Branding at Mirza International: Dilemma Unsolved
Today, due to globalization, enterprises are increasingly looking towards the global marketplace to market their products. The business opportunities in the foreign markets are no longer considered as only available to large multinational enterprises with long term foreign market presence. Enterprises...
Delhi Bank of India: Dilemma of a New Bank Manager
Sandeep Puri, Jayanthi Ranjan.
Delhi Bank of India (DBI) is a leading private banking and financial services organization in India. DBI Bank offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels in the areas of investment banking, life and non-life...
Facebook: An Application of Cloud Computing
This case study is prepared for the informative purpose, as it will provide the Literature over Facebook and the technologies it is using. We also include the technology change and the shortcomings that Facebook was facing and how developers resolve them. There are detailed explanations of each and...
Indian Luxury Car Market Changing Lanes: A Case of BMW India
Aston Martin has recently introduced itself to India. Many perceive it as a routine entry of another car maker. However, this specific entry isn’t coincidence, but a calculated move. It has to do with the recent unexpected growth in the Indian luxury car market which is more than just market dynamics....
Niche Marketing Strategies for Business Growth: An Experiential Journey
The consumer behavior is the dynamic sum total of the range of political, economic, technological, demographical, and socio-environmental influences. The art of adapting to the changing environment may sound easy to accommodate to in marketing practice, but these changes are not visible to the...
Marketing of Tobacco Products in Australia: Dealing with the Emerging Regulations
Liberal western, democratic traditions provide ‘freedom of choice’ to consumers. This doctrine is also extended to commercial organisations in developing their marketing and promotional strategies. Some products, tobacco in particular, have continued to attract a high level of social and legislative...
Concentra BPO: The Falling Customer Satisfaction
This case study is about “Concentra”, started by an entrepreneur along with his wife and colleagues who were later the part of the management. They started by providing BPO for financial services, contact center services, loyalty and customer retention. They started from a small company with limited...
A Case Study on Customer Experiential Management at High Five Hotels Pvt. Ltd, Nashik
Sonali Gadekar, Sushil Gadekar.
Experiential Marketing is an extension of consumer orientation marketing. The organizations can use Experiential Marketing as one of models which has vast potential to serve as a link between improved customer satisfaction and brand loyalty. It can be described as one of the innovative ways of...
When Citi was Found Sleeping
Suresh Chandra Bihari.
“Citi never sleeps” is the famous signature claim of Citi bank. But their claim was made a mockery in a high profile branch in India where several depositors and high-net worth individuals were duped in a fraud to the tune of Rs 460.91 crore, engineered by their Global Wealth Manager Shivraj Puri who...