|Total results: 35||
|Marketing the Green School: Form, Function, and the Future
Tak C. Chan, Evan G. Mense, Kenneth E. Lane, Michael D. Richardson.
As environmental concerns become more prevalent, it is important for today’s youth to be exposed to green practices. The introduction of environmentally sound principles into educational systems and institutions helps establish a positive viewpoint on sustainability as well as promote green...
Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities
Gordon Bowen, Wilson Ozuem.
For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in today’s business world.
Cases on Consumer-Centric Marketing Management
Vimi Jham, Sandeep Puri.
As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies.
Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance...
Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media
Mei Wu, Peter Jakubowicz, Chengyu Cao.
Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments.
Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case...
Transcultural Marketing for Incremental and Radical Innovation
Bryan Christiansen, Salih Yildiz, Emel Yildiz.
As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of hypercompetition.
Transcultural Marketing for Incremental & Radical Innovation...
The Realization of Customer Satisfaction with Technology Integrations
Ooi Chien Shing, Seng Kah Phooi, Ang Li-Minn.
This case is about the technology component of integrations in the marketing strategy of U-Globe Organization–a travel service provider organization to assess their customer satisfaction. The general information about the company is firstly provided in organization background. It is then followed by...
Niche Marketing Strategies for Business Growth: An Experiential Journey
The consumer behavior is the dynamic sum total of the range of political, economic, technological, demographical, and socio-environmental influences. The art of adapting to the changing environment may sound easy to accommodate to in marketing practice, but these changes are not visible to the...
Marketing of Tobacco Products in Australia: Dealing with the Emerging Regulations
Liberal western, democratic traditions provide ‘freedom of choice’ to consumers. This doctrine is also extended to commercial organisations in developing their marketing and promotional strategies. Some products, tobacco in particular, have continued to attract a high level of social and legislative...
Marketing in the Cyber Era: Strategies and Emerging Trends
The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry.
Marketing in the Cyber Era...
Strategies in Sports Marketing: Technologies and Emerging Trends
Manuel Alonso Dos Santos.
The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies.
Strategies in Sports Marketing...
Handbook of Research on Effective Marketing in Contemporary Globalism
Bryan Christiansen, Salih Yildiz, Emel Yildiz.
The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success.
Strategic Marketing in Fragile Economic Conditions
In a time of economic downturn, effective marketing becomes increasingly difficult. In order to remain competitive and prosperous, organizations must strategically analyze their position in the market and implement new marketing plans.
Strategic Marketing in Fragile Economic Conditions provides...
Brand Management in Emerging Markets: Theories and Practices
Cheng Lu Wang, Jiaxun He.
Worldwide brand competition has been facing new challenges as emerging markets evolve upon the global stage. Despite the fact that brand building among new markets is still in its infancy, organizations face the challenge of developing strategies to maintain their growth.
Brand Management in...
Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments
The ever evolving World Wide Web provides more opportunities and challenges than ever before. Understanding marketing concepts and new and emerging methods for this digital landscape is the key to online success. Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments...
Customer-Centric Marketing Strategies: Tools for Building Organizational Performance
Hans-Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni.
As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding...
E-Marketing in Developed and Developing Countries: Emerging Practices
Hatem El-Gohary, Riyad Eid.
While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex. E-Marketing in Developed and Developing Countries: Emerging Practice s aims to create a deeper understanding of the...
Marketing Decision Making and the Management of Pricing: Successful Business Tools
The task of pricing a specific product or service is significant in maximizing the profits of business organizations. Therefore, the management of ideal pricing strategy is needed in order for organizations to balance the demand of sales growth versus demand for profits. Marketing Decision Making and...
Branding and Sustainable Competitive Advantage: Building Virtual Presence
Avinash Kapoor, Chinmaya Kulshrestha.
Successful brand building helps sustain relationships with consumers, creating long-term sustainable competitive advantage and protecting businesses from market turbulence and uncertainties. Manufacturing processes can often be duplicated in ways that strongly held attitudes established in consumers’...
Online Advertising and Promotion: Modern Technologies for Marketing
Payam Hanafizadeh, Mehdi Behboudi.
Advertising, just like medicine and engineering, is a universal discipline of study, providing insight into understanding the business process anywhere in the world. Ideally, due to its universal nature, that is how advertising should be taught. For decades, marketers and advertisers have amassed an...
E-Marketing: Concepts, Methodologies, Tools, and Applications
Information Resources Management Association.
The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds. E-Marketing: Concepts...
International Journal of Technology and Educational Marketing (IJTEM)
Purnendu Tripathi, Siran Mukerji.
The International Journal of Technology and Educational Marketing (IJTEM) presents, analyzes, shares, and collaborates ideas, experiences, research studies, and cases on the advancements and innovations in technology and educational marketing. Targeting educational planners, administrators...