|Total results: 590||
|Marketing the Green School: Form, Function, and the Future
Tak C. Chan, Evan G. Mense, Kenneth E. Lane, Michael D. Richardson.
As environmental concerns become more prevalent, it is important for today’s youth to be exposed to green practices. The introduction of environmentally sound principles into educational systems and institutions helps establish a positive viewpoint on sustainability as well as promote green...
Cases on Consumer-Centric Marketing Management
Vimi Jham, Sandeep Puri.
As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies.
Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance...
Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media
Mei Wu, Peter Jakubowicz, Chengyu Cao.
Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments.
Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case...
Transcultural Marketing for Incremental and Radical Innovation
Bryan Christiansen, Salih Yildiz, Emel Yildiz.
As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of hypercompetition.
Transcultural Marketing for Incremental & Radical Innovation ...
Understanding Consumer Behavior through Mental Accounting: Evidence from Turkish Consumers
Tugba Ucma, Ali Naci Karabulut, Ali Caglar Uzun.
By setting out from similar studies, this study falls within international literature. The intention is to measure, in connection with Turkey’s consumer market, in order to understand the behaviors of the Turkish consumers that are different in terms of cultural variables. The operability of this...
What Went Wrong?
This case is about the interaction that takes place between Chetan and Bhagat. Chetan is a freelance trainer who grooms the corporate trainees on various aspects of communication and soft skills. He also takes sessions on successful interview strategy and selection criterion for the post of market...
Case Study on Relationship Marketing
Bhawana Sharma, Tulika Sood.
A paradigm shift has occurred in the concepts of marketing from the production concept to the societal concept. A prominent concept today is the customer concept, which aims to build loyalty and lifetime value by creating, maintaining, and enhancing relationships with the customer by addressing...
A Line in Water: A Case of Customer Relationship Management
Chandra Shekhar Padhi.
According to C. K. Prahlad and Venkatram Ramaswamy, “The competence that customers bring is a function of the knowledge and skills they possess, their willingness to learn and experiment, and their ability to engage in active dialogue.” This case examines the necessity of these functions in order to...
The Realization of Customer Satisfaction with Technology Integrations
Ooi Chien Shing, Seng Kah Phooi, Ang Li-Minn.
This case is about the technology component of integrations in the marketing strategy of U-Globe Organization–a travel service provider organization to assess their customer satisfaction. The general information about the company is firstly provided in organization background. It is then followed by...
Eric Van Genderen.
Customer-centric organizations are those firms that seek to gain a strategic advantage by focusing on the customer (as opposed to the firm, product line/service(s), processes, financial statements, etc), thereby more effectively offering goods/services that meet the needs and wants of the customer. As...
Consumer Behavior Perspective for Fairness Creams: A Case of ‘Fair & Lovely’
Yasser Mahfooz, Faisal Mahfooz.
The market for fairness creams around the globe was an untouched territory till mid-1970s. No cream was available which could claim an effect on the fairness of skin. The first product for this market was Fair & Lovely (Fair & Lovely) by Hindustan Unilever Ltd (Hindustan Unilever Ltd.:HUL) which was...
International Branding at Mirza International: Dilemma Unsolved
Today, due to globalization, enterprises are increasingly looking towards the global marketplace to market their products. The business opportunities in the foreign markets are no longer considered as only available to large multinational enterprises with long term foreign market presence. Enterprises...
Delhi Bank of India: Dilemma of a New Bank Manager
Sandeep Puri, Jayanthi Ranjan.
Delhi Bank of India (DBI) is a leading private banking and financial services organization in India. DBI Bank offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels in the areas of investment banking, life and non-life...
Facebook: An Application of Cloud Computing
This case study is prepared for the informative purpose, as it will provide the Literature over Facebook and the technologies it is using. We also include the technology change and the shortcomings that Facebook was facing and how developers resolve them. There are detailed explanations of each and...
Niche Marketing Strategies for Business Growth: An Experiential Journey
The consumer behavior is the dynamic sum total of the range of political, economic, technological, demographical, and socio-environmental influences. The art of adapting to the changing environment may sound easy to accommodate to in marketing practice, but these changes are not visible to the...
Marketing of Tobacco Products in Australia: Dealing with the Emerging Regulations
Liberal western, democratic traditions provide ‘freedom of choice’ to consumers. This doctrine is also extended to commercial organisations in developing their marketing and promotional strategies. Some products, tobacco in particular, have continued to attract a high level of social and legislative...
Marketing in the Cyber Era: Strategies and Emerging Trends
The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry.
Marketing in the Cyber Era: Strategies...
Strategies in Sports Marketing: Technologies and Emerging Trends
Manuel Alonso Dos Santos.
The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies.
Strategies in Sports Marketing...
Effective Marketing in Contemporary Globalism
Bryan Christiansen, Salih Yildiz, Emel Yildiz.
The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success.
Strategic Marketing in Fragile Economic Conditions
In a time of economic downturn, effective marketing becomes increasingly difficult. In order to remain competitive and prosperous, organizations must strategically analyze their position in the market and implement new marketing plans.
Strategic Marketing in Fragile Economic Conditions provides...
Brand Management in Emerging Markets: Theories and Practice
Cheng Lu Wang, Jiaxun He.
Worldwide brand competition has been facing new challenges as emerging markets evolve upon the global stage. Despite the fact that brand building among new markets is still in its infancy, organizations face the challenge of developing strategies to maintain their growth.
Brand Management in Emerging...