|Total results: 429||
|A Line in Water: A Case of Customer Relationship Management
Chandra Shekhar Padhi.
According to C. K. Prahlad and Venkatram Ramaswamy, “The competence that customers bring is a function of the knowledge and skills they possess, their willingness to learn and experiment, and their ability to engage in active dialogue.” This case examines the necessity of these functions in order to...
Consumer Behavior Perspective for Fairness Creams: A Case of ‘Fair & Lovely’
Yasser Mahfooz, Faisal Mahfooz.
The market for fairness creams around the globe was an untouched territory till mid-1970s. No cream was available which could claim an effect on the fairness of skin. The first product for this market was Fair & Lovely (Fair & Lovely) by Hindustan Unilever Ltd (Hindustan Unilever Ltd.:HUL) which was...
Organizational Learning and Knowledge: Concepts, Methodologies, Tools and Applications
Information Resources Management Association.
The impact that information technology has on collective knowledge, the lifeblood of any organization, is still being fully realized and understood.Organizational Learning and Knowledge: Concepts, Methodologies, Tools and Applications demonstrates exhaustively the many applications, issues, and...