|Total results: 33||
|Dynamics of Competitive Advantage and Consumer Perception in Social Marketing
Avinash Kapoor, Chinmaya Kulshrestha.
Although social marketing is generally associated with communication activities and mass media, there exists a broader scope of social marketing that utilizes a systematic approach to defining concepts, behaviors, and products for promotion and distribution.
Dynamics of Competitive Advantage and...
Facebook: An Application of Cloud Computing
This case study is prepared for the informative purpose, as it will provide the Literature over Facebook and the technologies it is using. We also include the technology change and the shortcomings that Facebook was facing and how developers resolve them. There are detailed explanations of each and...
The Social Classroom: Integrating Social Network Use in Education
As technology is being integrated into educational processes, teachers are searching for new ways to enhance student motivation and learning. Through shared experiences and the results of empirical research, educators can ease social networking sites into instructional usage.
The Social Classroom...
Facebook, Identity, and Deception: Explorations of Online Identity Construction
J. Jacob Jenkins, Patrick J. Dillon.
This project uses the social networking site Facebook to explore notions of personal identity: Its conception, construction, and expression. Students begin the assignment by creating a fictitious Facebook account. Second, students work to create an online identity through this account that is...
Use of Facebook by Foreign Language Instructors
Nowadays the widespread use of information and communication technologies in every field, especially in education, brings forward the idea of use of them by teachers and students intensively. Although teachers and students are far from each other physically, they communicate thanks to information and...
Harnessing the Power of Social Media and Web Analytics
Anteneh Ayanso, Kaveepan Lertwachara.
Social media has opened several new marketing channels to assist in business visibility as well as provide real-time customer feedback. With the emergence of new internet technologies, businesses are increasingly recognizing the value of social media and web presence in the promotion of their products...
Integrating Social Media into Business Practice, Applications, Management, and Models
Social networking has emerged as a predominant form of communication and human interaction. Businesses have also adopted social networks as a means for interacting with consumers and conducting business activities. As a result of this widespread adoption, it is imperative for businesses to leverage...
Social Media and the New Academic Environment: Pedagogical Challenges
Bogdan Patrut, Monica Patrut, Camelia Cmeciu.
As web applications play a vital role in our society, social media has emerged as an important tool in the creation and exchange of user-generated content and social interaction. The benefits of these services have entered in the educational areas to become new means by which scholars communicate...
Examining the Concepts, Issues, and Implications of Internet Trolling
Examining the Concepts, Issues, and Implications of Internet Trolling provides current research on the technical approaches as well as more social and behavioral involvements for gaining a better understanding of internet trolling. This book is useful to researchers, students and practitioners...
Social Media Mining and Social Network Analysis: Emerging Research
Guandong Xu, Lin Li.
Social Media Mining and Social Network Analysis: Emerging Research highlights the advancements made in social network analysis and social web mining and its influence in the fields of computer science, information systems, sociology, organization science discipline and much more. This collection of...
Social Network Engineering for Secure Web Data and Services
Luca Caviglione, Mauro Coccoli, Alessio Merlo.
While the innovation and phenomenon of social network applications has greatly impacted society, the economy, and the technological pool of the internet; these platforms are not only used for content sharing purposes. They are also used to support and develop new services and applications. Social...
Organizations and Social Networking: Utilizing Social Media to Engage Consumers
Eldon Y. Li, Stanley Loh, Cain Evans, Fabiana Lorenzi.
The modern business landscape demands that organizations maintain an online presence to network with their customers and investors. Therefore, understanding the link between social media and e-business is an important first step in cultivating these internet-based relationships. Organizations and...
Blogging in the Global Society: Cultural, Political and Geographical Aspects
Tatyana Dumova, Richard Fiordo.
During the past decade, blogging has not only grown, but it has also become a truly international phenomenon: about two thirds of all blogs are written in a language other than English. Blogging in the Global Society: Cultural, Political and Geographical Aspects provides a comprehensive view of...
Social Networking and Community Behavior Modeling: Qualitative and Quantitative Measures
Maytham Safar, Khaled Mahdi.
Social networks have emerged as a major trend in computing and social paradigms in the past few years. The social network model helps to inform the study of community behavior, allowing qualitative and quantitative assessments of how people communicate and the rules that govern communication. Social...
Technical, Social, and Legal Issues in Virtual Communities: Emerging Environments
Websites such as Twitter, Facebook, LinkedIn, and Google+ have enabled users to create virtual communities for social networking and communities of practice. Because of the ever-evolving environment in social networking, there has been much opportunity for new areas of research. Research in virtual...
Virtual Professional Development and Informal Learning via Social Networks
Vanessa P. Dennen, Jennifer B. Myers.
People are increasingly engaged in profession-related learning via social networks supported by Web 2.0 tools. Some of these informal online learners are already actively engaged in a profession, whereas others are preparing to enter a profession. Their online interactions enhance their formal...
Social Computing Theory and Practice: Interdisciplinary Approaches
Panagiota Papadopoulou, Panagiotis Kanellis, Drakoulis Martakos.
Social computing has seen exponential growth in various application areas, enabling new digital contexts for almost any type of interaction. This growth is expected to continue in various domains as social computing becomes a new paradigm for the next generation applications. Social Computing Theory...
Social Knowledge: Using Social Media to Know What You Know
John P. Girard, JoAnn L. Girard.
For the past two decades, executives have struggled to develop effective ways of sharing what their organizations know. Organizational leaders are now seeking ways to share knowledge with both internal and external stakeholders driven by concerns such as downsizing, the impending retirement of baby...
Cyberbullying: A Case Study at Robert J. Mitchell Junior/Senior High School
Michael J. Heymann, Heidi L. Schnackenberg.
Robert J. Mitchell Junior/Senior High School is a small institution located in central New York. Although generally minimal behavior problems occur at the school, currently cyberbullying is on the rise. One of the students, James, was recently a victim of cyberbullying. A picture of him was posted on a...
Social Computing: Concepts, Methodologies, Tools, and Applications
With an increasing accessibility to social networking tools, the development of Web 2.0, and the emergence of virtual worlds, social computing crosses cultural boundaries to join people in the digital landscape. Social Computing: Concepts, Methodologies, Tools, and Applications uncovers the growing and...
International Journal of E-Politics (IJEP)
Celia Romm Livermore.
The International Journal of E-Politics (IJEP) establishes the foundations of e-politics as an emerging interdisciplinary area of research and practice, as well as offers a venue for publications that focus on theories and empirical research on the manifestations of e-politics in various contexts and...