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Cases on Consumer-Centric Marketing Management
Reference Book
Vimi Jham (Institute of Management Technology, Dubai), Sandeep Puri (Institute of Management Technology, Ghaziabad)
Copyright © 2014.
As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the...
Cases on Electronic Records and Resource Management Implementation in Diverse Environments
Reference Book
Janice Krueger (Clarion University of Pennsylvania, USA)
Copyright © 2014.
While web-based accessible materials have offered academic libraries an effective approach to managing electronic records and resources for its service population...
Cases on the Assessment of Scenario and Game-Based Virtual Worlds in Higher Education
Reference Book
Shannon Kennedy-Clark (Australian Catholic University, Australia), Kristina Everett (Australian Catholic University, Australia), Penny Wheeler (Australian Catholic University, Australia)
Copyright © 2014.
The ever-growing creation of new internet technologies has lead to a growing trend and use of scenario-based virtual environments and serious games in education....
Cases on Communication Technology for Second Language Acquisition and Cultural Learning
Reference Book
Joan E. Aitken (Park University, USA)
Copyright © 2014.
For teachers of English, connecting with non-native students can pose significant problems, but communication technologies may offer a viable solution. Cases on...
Cases on Professional Distance Education Degree Programs and Practices: Successes, Challenges, and Issues
Reference Book
Kirk P.H. Sullivan (Umeå University, Sweden), Peter E. Czigler (Örebro University, Sweden), Jenny M. Sullivan Hellgren (Umeå University, Sweden)
Copyright © 2014.
Although internet technologies have transformed the concept of professional development by providing the opportunity for virtual learning environments in a...
Cases on Critical and Qualitative Perspectives in Online Higher Education
Reference Book
Myron Orleans (California State University at Fullerton, USA)
Copyright © 2014.
Online education continues to permeate mainstream teaching techniques in higher education settings. Teaching upper-level classes in an online setting is having a...
Cases on Management and Organizational Behavior in an Arab Context
Reference Book
Grace C. Khoury (Birzeit University, Palestine), Maria C. Khoury (Independent Researcher, Palestine)
Copyright © 2014.
In the era of globalization and ease of international connectivity and business interactions, professionals from all over the world benefit from having a...
Cases on Teaching Critical Thinking through Visual Representation Strategies
Reference Book
Leonard J. Shedletsky (University of Southern Maine, USA), Jeffrey S. Beaudry (University of Southern Maine, USA)
Copyright © 2014.
One of the most important aspects of a comprehensive education involves teaching students to analyze arguments and form their own opinions based on available...
Cases on Research and Knowledge Discovery: Homeland Security Centers of Excellence
Reference Book
Cecelia Wright Brown (University of Baltimore, USA), Kevin A. Peters (Morgan State University, USA), Kofi Adofo Nyarko (Morgan State University, USA)
Copyright © 2014.
To ensure its protection from enemies both foreign and domestic, a government must invest resources and personnel toward the goal of homeland security. It is...
Cases on Teacher Identity, Diversity, and Cognition in Higher Education
Reference Book
Paul Breen (Greenwich School of Management, UK)
Copyright © 2014.
As our world becomes increasingly diverse and technologically-driven, the role and identities of teachers continues to change. Cases on Teacher Identity...
Cases on the Societal Effects of Persuasive Games
Reference Book
Dana Ruggiero (Bath Spa University, UK)
Copyright © 2014.
Like all other forms of modern media, video games impact society and human behavior in often surprising ways. Understanding the growing effect of digital...
Cases on Interdisciplinary Research Trends in Science, Technology, Engineering, and Mathematics: Studies on Urban Classrooms
Reference Book
Reneta D. Lansiquot (New York City College of Technology of the City University of New York, USA)
Copyright © 2013.
Involving two or more academic subjects, interdisciplinary studies aim to blend together broad perspectives, knowledge, skills, and epistemology in an educational...
Cases on Enterprise Information Systems and Implementation Stages: Learning from the Gulf Region
Reference Book
Fayez Albadri (ADMO-OPCO, UAE)
Copyright © 2013.
After the introduction of Enterprise Information Systems (EIS) and Enterprise Resources Planning (ERP) applications to many business organizations, the functional...
E-Government Services Design, Adoption, and Evaluation
Reference Book
Vishanth Weerakkody (Brunel University, UK)
Copyright © 2013.
With the widespread knowledge and use of e-government, the intent and evaluation of e-government services continues to focus on meeting the needs and satisfaction...
Management Innovations for Intelligent Supply Chains
Reference Book
John Wang (Montclair State University, USA)
Copyright © 2013.
The effective use of business intelligence, communication, and productivity applications for supply chain management are essential for the achievement and analysis...
Competition, Strategy, and Modern Enterprise Information Systems
Reference Book
Madjid Tavana (La Salle University, USA)
Copyright © 2013.
Providing a central organization for shared information, large businesses continue to rely on enterprise information systems to offer quality service when deadline...
Technologies, Innovation, and Change in Personal and Virtual Learning Environments
Reference Book
Michael Thomas (University of Central Lancashire, UK)
Copyright © 2013.
Over the last decade there continues to be an increase in the technology and how it affects our lives. Since then the incorporation of electronic databases and...
Mobile and Web Innovations in Systems and Service-Oriented Engineering
Reference Book
Dickson K.W. Chiu (Dickson Computer System, Hong Kong)
Copyright © 2013.
The continuous advances in mobile and web technology are forming the areas of software and systems development and the connection between service users and...
Management Theories and Strategic Practices for Decision Making
Reference Book
Madjid Tavana (La Salle University, USA)
Copyright © 2013.
There is an immense amount of information to be considered when attempting to solve complex strategic problems. To recognize the complexity of this process, the...
Cognitive Informatics for Revealing Human Cognition: Knowledge Manipulations in Natural Intelligence
Reference Book
Yingxu Wang (University of Calgary, Canada)
Copyright © 2013.
With the developments and intersection of science and engineering, cognitive informatics has emerged as a new and intriguing field of study which investigates the...
Recent Algorithms and Applications in Swarm Intelligence Research
Reference Book
Yuhui Shi (Xi’an Jiaotong-Liverpool University, China)
Copyright © 2013.
Advancements in the nature-inspired swarm intelligence algorithms continue to be useful in solving complicated problems in nonlinear, non-differentiable, and...
Developing and Evaluating Security-Aware Software Systems
Reference Book
Khaled M. Khan (Qatar University, Qatar)
Copyright © 2013.
As computer technologies continue to evolve and new security threats emerge, secure-aware software developments are essential in the software engineering field....
Dynamic Models for Knowledge-Driven Organizations
Reference Book
Murray E. Jennex (San Diego State University, USA)
Copyright © 2013.
Since knowledge systems and knowledge management programs are put in place to monitor workers in the performance of their jobs; knowledge is, therefore, an...
Information Systems Research and Exploring Social Artifacts: Approaches and Methodologies
Reference Book
Pedro Isaias (Portuguese Open University, Portugal), Miguel Baptista Nunes (University of Sheffield, UK)
Copyright © 2013.
Centered on the impact of information and communication technology in socio-technical environments and its support of human activity systems, the study of...
Advancing Information Management through Semantic Web Concepts and Ontologies
Reference Book
Patricia Ordóñez de Pablos (Universidad de Oviedo, Spain), Héctor Oscar Nigro (Universidad Nacional del Centro de la Provincia de Buenos Aires, Argentina), Robert D. Tennyson (University of Minnesota, USA), Sandra Elizabeth Gonzalez Cisaro (Universidad Nacional del Centro de la Provincia de Buenos Aires, Argentina), Waldemar Karwowski (University of Central Florida, USA)
Copyright © 2013.
Although the majority of information that is published by the current web is aimed at human consumption, the browsers which contain this information are only able...

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