Rajagopal
Dr. Rajagopal is Professor of Marketing at EGADE Business School, Tecnologico de Monterrey (ITESM), Mexico City Campus and Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. He is also Fellow of the Chartered Management Institute, and Fellow of Institute of Operations Management, United Kingdom. He has been listed with biography in various international directories including Who’s Who in the World since 2008, and 2000 Outstanding Intellectual of the 21st Century published in 2009 by International Biographical Center, Cambridge UK. He offers courses on Competitor Analysis, Marketing Strategy, Advance Selling Systems, International Marketing, Services Marketing, New Product Development, and other subjects of contemporary interest to the students of undergraduate, graduate, and doctoral programs. Dr. Rajagopal holds Post-graduate and doctoral degrees in Economics and Marketing respectively from Ravishankar University in India. His specialization is in the fields of Marketing Management, Rural Economic Linkages and Development Economics. He has to his credit 38 books on marketing management and rural development themes and over 400 research contributions that include published research papers in national and international refereed journals. He is Editor-in-Chief of International Journal of Leisure and Tourism Marketing, International Journal of Business Competition and Growth, International Journal of Built Environment and Asset Management, and Regional Editor of Emerald Emerging Markets Case Studies. He is also member of editorial board of various journals of international repute. Dr. Rajagopal is a management educator, trainer and researchers of international repute. He has been a prestigious member of the National System of Investigators in Mexico since 2004 and has been conferred the highest recognition of National Researcher- SNI Level-3 by the National Council of Science and Technology, Government of Mexico in September 2012.
Publications
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Rajagopal.
© 2018. 286 pages.
Market uncertainty, created by growing competitive dynamics among firms, has proven that conventional strategic plans have little success in the modern corporate...
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Rajagopal, Ramesh Behl.
© 2018. 341 pages.
In an ever-expanding economic world, the need for new businesses with the ability to create and evolve simultaneously is paramount to ensure success. Hybrid...
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Rajagopal.
© 2018. 16 pages.
Most young entrepreneurs today emerge with innovative ideas and want to work in start-up enterprises and later look forward to the commercial success of such...
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Rajagopal.
© 2018. 13 pages.
Globalization has triggered many new ways for companies to improve their business performance and stay competitive in the marketplace. Initially most companies...
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Rajagopal, Raquel Castaño.
© 2018. 20 pages.
Continuous growth in information and communication technology over the twentieth century has turned consumers more community-oriented in making buying decisions....
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Rajagopal, Ananya Rajagopal.
© 2018. 15 pages.
This chapter attempts to critically examine the available literature on the subject, discuss a model that provides a framework for analyzing the variables...
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Rajagopal, Ramesh Behl.
© 2017. 346 pages.
Traditional marketing techniques have become outdated by the emergence of the internet, and for companies to survive in the new technological marketplace, they...
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Rajagopal.
© 2017. 13 pages.
Globalization has triggered many new ways for companies to improve their business performance and stay competitive in the marketplace. Initially most companies...
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Rajagopal, Ananya Rajagopal.
© 2017. 15 pages.
This chapter attempts to critically examine the available literature on the subject, discuss a model that provides a framework for analyzing the variables...
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Rajagopal.
© 2017. 23 pages.
This study is carried out in Mexico with an objective to analyse empirically the role of education in a transforming services marketing strategies of the firms....
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Rajagopal, Raquel Castaño.
© 2015. 303 pages.
Success in the business world is not strictly reliant on producing valuable and in-demand products. Without a proper understanding of the consumers that a business...
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Dr. Rajagopal.
© 2013. 358 pages.
The task of pricing a specific product or service is significant in maximizing the profits of business organizations. Therefore, the management of ideal pricing...
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Dr. Rajagopal.
© 2012. 345 pages.
Increased competition in the global marketplace has created enormous pressure on system implementation, particularly in the field of marketing. Systems Thinking...
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Dr. Rajagopal.
© 2011. 27 pages.
A firm, which would like to involve itself in the international business, may look for its entry into international marketing in many possible ways including...
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Dr. Rajagopal.
© 2010. 19 pages.
The rapid growth in computer technology and commercial needs have allowed significant changes in the information management systems. There emerged in early...
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Dr. Rajagopal.
© 2010. 17 pages.
The customer value concept is utilized to assess product performance and to determine the competitive structure of the new products. The analytical approach to the...
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Ernesto Fierros, Dr. Rajagopal.
© 2010. 23 pages.
The principal objective of the study is to identify the primary variables that can make an impact on the buying decision for a mobile phone. The focus of this...
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Dr. Rajagopal.
© 2009. 372 pages.
Globalization has pushed the use of technology in business with advancing information and communication technology becoming a key factor in the future development...
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Dr. Rajagopal.
© 2009. 31 pages.
It has been observed that the technology has homogenized the world markets for variety of customer and industrial needs. The reduction in the tariff barriers...
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Dr. Rajagopal, Ananya Rajagopal.
© 2009. 17 pages.
The rationale of shifting conventional practices to technology based operations, its implications on customer value and performance of banking institutions are...
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Dr. Rajagopal.
© 2009. 23 pages.
The customer value concept is utilized to assess product performance and to determine the competitive structure of the new products. The analytical approach to the...
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Dr. Rajagopal.
© 2009. 15 pages.
Estimating value drivers for a new product can be tricky because there is no direct historical data. However, we can assume that the impact from changes in price...
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Dr. Rajagopal, Amritanshu Rajagopal.
© 2009. 21 pages.
The role of sales network is fundamental within the value creation chain of the firm, as creating shareholder value is strictly linked with creating buyer value....
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Dr. Rajagopal.
© 2009. 25 pages.
This chapter attempts to analyze drivers of compulsive buying behavior induced by store based promotion through empirical investigation in Mexico. The role of...
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Dr. Rajagopal.
© 2009. 26 pages.
The rapid growth in computer technology and commercial needs have allowed significant changes in the information management systems. There emerged in early...
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Ernesto Fierros, Dr. Rajagopal.
© 2009. 31 pages.
The principal objective of the study is to identify the primary variables that can make an impact on the buying decision for a mobile phone. The focus of this...
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Dr. Rajagopal.
© 2009. 21 pages.
This study attempts to analyze behavioral drivers which influence consumers’ leisure shopping behavior and measure customers’ value through empirical investigation...
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Dr. Rajagopal.
© 2009. 38 pages.
A firm, which would like to involve itself in the international business, may look for its entry into international marketing in many possible ways including...
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Dr. Rajagopal, Amritanshu Rajagopal.
© 2009. 19 pages.
In developing strategy, both corporate and business unit management need to be able to realistically appraise the level of performance that should be expected for...
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Dr. Rajagopal.
© 2009. 10 pages.
Increasing globalization and competitiveness in the retail environment is thrusting retail firms to reach high levels of consistent experimentation of new...
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Rajagopal.
© 2008. 16 pages.
This paper attempts to critically examine the available literature on the subject, discuss a model that provides a framework for analyzing the variables associated...
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