Rajagopal

Dr. Rajagopal is Professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus and Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. He is also Fellow of the Chartered Management Institute, and Fellow of Institute of Operations Management, United Kingdom. He is also Visiting Professor at Boston University, Boston, Massachusetts. He has been listed with biography in various international directories. He offers courses on Competitor Analysis, Marketing Strategy, Advance Selling Systems, International Marketing, Services Marketing, New Product Development, and other subjects of contemporary interest to the students of undergraduate, graduate, and doctoral programs. Dr. Rajagopal holds Post-graduate and doctoral degrees in Economics and Marketing respectively from Ravishankar University in India. His specialization is in the fields of Marketing Management. He has to his credit 52 books on marketing management and rural development themes and over 400 research contributions that include published research papers in national and international refereed journals. He is Editor-in-Chief of International Journal of Leisure and Tourism Marketing, International Journal of Business Competition and Growth, and International Journal of Built Environment and Asset Management. Dr. Rajagopal is also Regional Editor of Emerald Emerging Markets Case Studies, published by Emerald Publishers, United Kingdom. He is on the editorial board of various journals of international repute. His research contributions have been recognized by the National Council of Science and Technology (CONACyT), Government of Mexico by awarding him the highest level of National Researcher-SNI Level- III in 2013.

Publications

Rethinking Market Research for Global Business Integration
Rajagopal. © 2018. 286 pages.
Market uncertainty, created by growing competitive dynamics among firms, has proven that conventional strategic plans have little success in the modern corporate sector. Thus, it...
Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace
Rajagopal, Ramesh Behl. © 2018. 341 pages.
In an ever-expanding economic world, the need for new businesses with the ability to create and evolve simultaneously is paramount to ensure success. Hybrid business models are...
Analyzing Start-Up Enterprise Eco-System and Convergence of Global-Local Endeavors
Rajagopal. © 2018. 16 pages.
Most young entrepreneurs today emerge with innovative ideas and want to work in start-up enterprises and later look forward to the commercial success of such enterprises....
Competing on Performance on the Global Marketplace: Applying Business Analytics as a Robust Decision Tool
Rajagopal. © 2018. 13 pages.
Globalization has triggered many new ways for companies to improve their business performance and stay competitive in the marketplace. Initially most companies strengthen their...
Social Group Influences
Rajagopal, Raquel Castaño. © 2018. 20 pages.
Continuous growth in information and communication technology over the twentieth century has turned consumers more community-oriented in making buying decisions. The interaction...
Interplay of Technology and Customer Value Dynamics in Banking Industry: Analytical Construct for Measuring Growth and Performance
Rajagopal, Ananya Rajagopal. © 2018. 15 pages.
This chapter attempts to critically examine the available literature on the subject, discuss a model that provides a framework for analyzing the variables associated with...
Business Analytics and Cyber Security Management in Organizations
Rajagopal, Ramesh Behl. © 2017. 346 pages.
Traditional marketing techniques have become outdated by the emergence of the internet, and for companies to survive in the new technological marketplace, they must adopt digital...
Competing on Performance on the Global Marketplace: Applying Business Analytics as a Robust Decision Tool
Rajagopal. © 2017. 13 pages.
Globalization has triggered many new ways for companies to improve their business performance and stay competitive in the marketplace. Initially most companies strengthen their...
Interplay of Technology and Customer Value Dynamics in Banking Industry: Analytical Construct for Measuring Growth and Performance
Rajagopal, Ananya Rajagopal. © 2017. 15 pages.
This chapter attempts to critically examine the available literature on the subject, discuss a model that provides a framework for analyzing the variables associated with...
Role of Consumer Knowledge in Developing Purchase Intentions and Driving Services Efficiency across Marketing Channels in Mexico
Rajagopal. © 2017. 23 pages.
This study is carried out in Mexico with an objective to analyse empirically the role of education in a transforming services marketing strategies of the firms. The study is...
Understanding Consumer Behavior and Consumption Experience
Rajagopal, Raquel Castaño. © 2015. 303 pages.
Success in the business world is not strictly reliant on producing valuable and in-demand products. Without a proper understanding of the consumers that a business markets and...
Marketing Decision Making and the Management of Pricing: Successful Business Tools
Dr. Rajagopal. © 2013. 358 pages.
The task of pricing a specific product or service is significant in maximizing the profits of business organizations. Therefore, the management of ideal pricing strategy is...
Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management
Dr. Rajagopal. © 2012. 345 pages.
Increased competition in the global marketplace has created enormous pressure on system implementation, particularly in the field of marketing. Systems Thinking and Process...
Marketing Strategy, Technology and Modes of Entry in Global Retailing
Dr. Rajagopal. © 2011. 27 pages.
A firm, which would like to involve itself in the international business, may look for its entry into international marketing in many possible ways including exporting...
Internet, Reengineering and Technology Applications in Retailing
Dr. Rajagopal. © 2010. 19 pages.
The rapid growth in computer technology and commercial needs have allowed significant changes in the information management systems. There emerged in early nineties many...
Customer Value and New Product Retailing Dynamics: An Analytical Construct for Gaining Competetive Advantage
Dr. Rajagopal. © 2010. 17 pages.
The customer value concept is utilized to assess product performance and to determine the competitive structure of the new products. The analytical approach to the new...
Consumer Response to High Technology Mobile Phones in Emerging Markets
Ernesto Fierros, Dr. Rajagopal. © 2010. 23 pages.
The principal objective of the study is to identify the primary variables that can make an impact on the buying decision for a mobile phone. The focus of this study is to suggest...
Information Communication Technologies and Globalization of Retailing Applications
Dr. Rajagopal. © 2009. 372 pages.
Globalization has pushed the use of technology in business with advancing information and communication technology becoming a key factor in the future development of the...
Understanding Retailing Concepts
Dr. Rajagopal. © 2009. 31 pages.
It has been observed that the technology has homogenized the world markets for variety of customer and industrial needs. The reduction in the tariff barriers, duties and...
Self Service Technologies in Retail Financial Sector
Dr. Rajagopal, Ananya Rajagopal. © 2009. 17 pages.
The rationale of shifting conventional practices to technology based operations, its implications on customer value and performance of banking institutions are argued in the...
Customer Value and New Product Retailing Dynamics: An Analytical Construct for Gaining Competetive Advantage
Dr. Rajagopal. © 2009. 23 pages.
The customer value concept is utilized to assess product performance and to determine the competitive structure of the new products. The analytical approach to the new...
Measuring Variability Factors in Customer Values, Technology Convergence and Profit Optimization in a Retailing Firm: A Framework for Analysis
Dr. Rajagopal. © 2009. 15 pages.
Estimating value drivers for a new product can be tricky because there is no direct historical data. However, we can assume that the impact from changes in price or availability...
Dynamics of Buyer-Seller Co-Dependency in Optimizing Functional Efficiency
Dr. Rajagopal, Amritanshu Rajagopal. © 2009. 21 pages.
The role of sales network is fundamental within the value creation chain of the firm, as creating shareholder value is strictly linked with creating buyer value. As supplier...
Loyalty Cards in Retailing Industry: Technology Application in Customer Relations
Dr. Rajagopal. © 2009. 25 pages.
This chapter attempts to analyze drivers of compulsive buying behavior induced by store based promotion through empirical investigation in Mexico. The role of point of sales...
Internet, Reengineering and Technology Applications in Retailing
Dr. Rajagopal. © 2009. 26 pages.
The rapid growth in computer technology and commercial needs have allowed significant changes in the information management systems. There emerged in early nineties many...
Consumer Response to High Technology Mobile Phones in Emerging Markets
Ernesto Fierros, Dr. Rajagopal. © 2009. 31 pages.
The principal objective of the study is to identify the primary variables that can make an impact on the buying decision for a mobile phone. The focus of this study is to suggest...
Building Shopping Arousal Through Direct Marketing in Retail Environment
Dr. Rajagopal. © 2009. 21 pages.
This study attempts to analyze behavioral drivers which influence consumers’ leisure shopping behavior and measure customers’ value through empirical investigation in Mexico. The...
Marketing Strategy, Technology and Modes of Entry in Global Retailing
Dr. Rajagopal. © 2009. 38 pages.
A firm, which would like to involve itself in the international business, may look for its entry into international marketing in many possible ways including exporting...
Profit Impact on Marketing Strategy and Brand Management: Methodological Perspectives
Dr. Rajagopal, Amritanshu Rajagopal. © 2009. 19 pages.
In developing strategy, both corporate and business unit management need to be able to realistically appraise the level of performance that should be expected for a given...
Technology and Retailing and Firms: Challenges Ahead
Dr. Rajagopal. © 2009. 10 pages.
Increasing globalization and competitiveness in the retail environment is thrusting retail firms to reach high levels of consistent experimentation of new technology in store...
Technology and Customer Value Dynamics in the Banking Industry: Measuring Symbiotic Influence in Growth and Performance
Rajagopal. © 2008. 16 pages.
This paper attempts to critically examine the available literature on the subject, discuss a model that provides a framework for analyzing the variables associated with customer...