Hershey, Pennsylvania
New York, New YorkBeijing, China

Abhay Grover

Abhay Grover is a research scholar at Chandigarh University's - University School of Business in Punjab, India, and an Assistant Professor at Lovely Professional University's Mittal School of Business in Phagwara, Punjab. He is a passionate academician with over ten years of teaching experience and two years of industry experience. He is interested in teaching subjects such as GST, Accounting, Law, and research in marketing, social commerce, etc.

Publications

The Nexus of Social Commerce and Blockchain Technology: A Comprehensive Review of Theoretical Frameworks and Practical Applications in the Stock Market
The Nexus of Social Commerce and Blockchain Technology: A Comprehensive Review of Theoretical Frameworks and Practical Applications in the Stock Market
Abhay Grover, Nilesh Arora. © 2024. 12 pages.
This study explores the transformative interplay of social commerce and blockchain technology within the stock market, scrutinising theoretical frameworks and practical...
Micro-Moments in Social Commerce: Impact, Triggers, and Digital Transformation
Micro-Moments in Social Commerce: Impact, Triggers, and Digital Transformation
Abhay Grover, Nilesh Arora. © 2024. 20 pages.
Consumer behaviour and the nature of community-focused retail experiences are being shaped by social commerce, an amalgam of social media and e-commerce, revolutionising the...
Social Commerce and Metaverse in a New Virtual World: Exploring Women's Adoption Intentions
Social Commerce and Metaverse in a New Virtual World: Exploring Women's Adoption Intentions
Abhay Grover, Nilesh Arora, Pooja Sharma. © 2023. 25 pages.
Social commerce platforms are used for a variety of purposes including networking, shopping, and purchasing goods and services from others, while metaverse platform enables users...