Ahmad Rafiki

Ahmad Rafiki is currently as an Assistant Professor in the Faculty of Economics and Business of Universitas Medan Area, Indonesia. He obtained his BBA degree with a major of Marketing from MARA University of Technology and Masters in Management from International Islamic University of Malaysia. In March 2014, he awarded Doctor of Philosophy from Islamic Science University of Malaysia. He has published many chapters of books/authored books and articles related to Islamic management, entrepreneurship, SMEs, leadership and halal industry by International publishers such as IBA-MacMillan, IGI Global, Emerald Publishing, Springer, Routledge etc. He also became the editorial advisory board and reviewer in reputable publishers of Emerald and Elsevier. He just won as the Outstanding Reviewer of Literati Awards 2020 by Emerald Publishing.

Publications

Innovative Ventures and Strategies in Islamic Business
Ahmad Rafiki, Adel Sarea. © 2025. 330 pages.
In today’s realities of global business, Islamic organizations face a pressing challenge: how to navigate the complexities of modern markets while remaining true to their ethical...
Entrepreneurial Strategies for the Internationalization and Digitalization of SMEs
Ahmad Rafiki, Sylvia Nabila Azwa Ambad, Nor Farradila Abdul Aziz. © 2024. 530 pages.
As small and medium-sized enterprises (SMEs) continue to grow and expand their operations globally, the choices around internationalization and digitalization have become...
Technopreneurship in Small Businesses for Sustainability
Ahmad Rafiki, Baker Ahmad Abdullah Alserhan, Kamola Bayram. © 2024. 310 pages.
In today's rapidly evolving business landscape, small businesses face numerous challenges in staying competitive and sustainable. Limited resources, intense competition, and...
Strategies and Applications of Islamic Entrepreneurship
Ahmad Rafiki, Alfatih Gessan Pananjung, Muhammad Dharma Tuah Putra Nasution. © 2023. 313 pages.
As many countries are now looking for alternative ways of doing business with a focus on preserving ethics, morals, and values, it is important to understand and consider Islamic...
Eco-Innovation Towards Increasing the Productivity of SMEs: A Case in Indonesia
Ahmad Rafiki, Sari Nuzullina Ramadhani, Rana Fathinah Ananda, Isabella Harahap. © 2023. 10 pages.
The players in the sector are responsible for the issue of natural resource utilization and consideration of the situation. As a regulator, the government is obligated to direct...
Opportunities and Challenges of Digital Tourism in the New Normal
Wan Suryani, Fitriani Tobing, Ahmad Rafiki, Nabil Fauzan. © 2023. 12 pages.
The COVID-19 pandemic has greatly affected the tourism industry in Indonesia. Since February 2020, the number of foreign tourists entering Indonesia has decreased very...
Exploring Factors Influencing International Muslim Tourists' Intentions Towards Homestays in Sabah, Malaysia
Azrin Jalasi, Sylvia Nabila Azwa Ambad, Nor Irvoni Mohd Ishar, Ahmad Rafiki. © 2023. 13 pages.
The rapid growth of the Muslim tourism market worldwide and its impact on global tourism development have led to the competition among countries to attract Muslim travelers. The...
How Islamic Relational Capital Is Being Explored
Yusmazida Mohd Yusoff. © 2023. 23 pages.
This study aims to develop a relational capital model from an Islamic perspective. This study uses qualitative research that involves three 3 focus group discussions including...
Islamic Entrepreneurship Application and Its Strategies: A Case Study of Bangladesh
Alfatih Gessan Pananjung, Ammar Ibna Ala, Ahmad Rafiki. © 2023. 9 pages.
This study aims to explore various facets of entrepreneurship, particularly Islamic entrepreneurship, from a religious perspective, with a focus on its practice within the...
The Role of Islamic Spirituality in the Management and Leadership Process
Mahazan Abdul Mutalib, Ahmad Rafiki. © 2021. 254 pages.
Leaders nowadays need to know, learn, and apply the concept of qalb leadership where it has been taught by the Prophet Muhammad as well as explained by Islamic scholars. The...
The Impact of Zakat to the Economy, Organization, and Moral and Social
Ahmad Rafiki. © 2021. 20 pages.
Zakat is one of the pillars of Islam that every Muslim must obey. Zakat is not only meant as a spiritual command but it gives impacts widely to the society, brings benefits to...
Development of Family Business Innovation: A Case in Indonesia
Muhammad Dharma Tuah Putra Nasution, Ahmad Rafiki, Cut Kesuma Pahlufi. © 2021. 22 pages.
This current literature looks closely into the aspects of family firm and innovation to enhance the general understanding on Indonesia's family business innovation. More...
The Islamic View on Service-Dominant Logic, Service Logic, and Customer-Dominant Logic
Ahmad Rafiki, Muhammad Dharma Tuah Putra Nasution, Yossie Rossanty. © 2021. 21 pages.
The purpose of this chapter is firstly to explore the differences of the three concepts of service-dominant logic, service logic, and customer dominant logic, and secondly is to...
Distinguishing Leadership Between Islam and Conventional Perspectives
Muhammad Yamin Siregar, Ahmad Rafiki, Abdullah Almana. © 2021. 15 pages.
The purpose of this study is to compare between conventional and Islamic leadership which have different styles, approaches, and views. It consists of viewpoints rather than...
Opportunities and Challenges of Social Media to the Islamic Banks in Indonesia
Ahmad Rafiki. © 2020. 25 pages.
The Islamic banks in Indonesia have a serious issue of a low market share of 5%. This emerged due to the limited/unvaried product range, low literacy and inclusion level of...