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About Us

Ajay Jain

Ajay Jain is working as assistant professor in SCMKVM, Indore and National Coordinator-India, Research Foundation of India. He is research head ABVP (Malwa Prant) Indore, MP. Besides, he is an editorial board member of IJIERM and AJEEE. He has published a few books with renowned publishers. Moreover, he has many publications to his credit in ugc care and scopus indexed journals. He has been awarded many times for contribution to academic and research. His area of interest includes Digital Marketing, Consumer Behavior, Information Technology, Communication and Marketing/Finance skills.

Publications

Data Analytics and Influencer Marketing for Cultivating Brand Evangelism and Affinity

Influencer marketing leverages the reach and trust of influencers to enhance brand awareness, affinity, and evangelism. Influencers who genuinely resonate with the brand can...

AI Algorithms and ChatGPT for Student Engagement in Online Learning

The shift to virtual education has presented numerous challenges, including maintaining student focus and participation. Traditional methods of instruction often need to catch up...