Save 20% on All IGI Global Scientific Publishing Research BooksAvailable exclusively on our Online Bookstore.Offer valid through June 30, 2025

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- Save 20% on All IGI Global Scientific Publishing Research Books
  In response to rapid inflation and global currency fluctuations, and in our continued effort to make tomorrow’s research more accessible today, IGI Global Scientific Publishing is now offering a 20% discount on hardcover print book and e-book purchases through June 30th, 2025 directly on the IGI Global Scientific Publishing Online Bookstore. Hosted on the InfoSci^® platform, these titles feature no DRM, no additional cost for multi-user licensing, no embargo of content, full-text PDF & HTML format, and more. Discount is automatically added at checkout.
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  Acquire highly focused and affordable Cutting-Edge Peer-Reviewed Research Content through a selection of 20 topic-focused e-Book Collections discounted up to 90%, compared to list prices. Collection topics include Artificial Intelligence, Data Science, Language Learning, Marketing and Customer Relations, Sustainability, and many more. Hosted on the InfoSci^® platform, these collections feature no DRM, no additional cost for multi-user licensing, no embargo of content, full-text PDF & HTML format, and more.
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- Open Access Book (Free Access) - Encyclopedia of Information Science and Technology, Sixth Edition (ISBN: 9781668473665)
  The Encyclopedia of Information Science and Technology, Sixth Edition) continues the legacy set forth by the first five editions by providing comprehensive coverage and up-to-date definitions of the most important issues, concepts, and trends pertaining to technological advancements and information management within a variety of settings and industries. The entire book is being published under open access.
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- Open Access Book (Free Access) - Food Sustainability, Environmental Awareness, and Adaptation and Mitigation Strategies for Developing Countries (ISBN: 9781668456293)
  Food Sustainability, Environmental Awareness, and Adaptation and Mitigation Strategies for Developing Countries provides information on the recent technology, mitigation, and environmental protection that must be applied for food sustainability in developing countries. This book is being published under Platinum Open Access through funding from Diponegoro University, Indonesia.
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- Open Access Book (Free Access) - New Models of Higher Education: Unbundled, Rebundled, Customized, and DIY (ISBN: 9781668438091)
  The Walmart Corporation and the Lumina Foundation have provided funding to make New Models of Higher Education: Unbundled, Rebundled, Customized, and DIY fully open access, completely removing any paywall between scholars in education and the latest research on new models for the future of higher education.
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- Open Access Book (Free Access) - Handbook of Research on the Global View of Open Access and Scholarly Communications (ISBN: 9781799898054)
  Through a collaboration between IGI Global Scientific Publishing and the University of North Texas, the Handbook of Research on the Global View of Open Access and Scholarly Communications has been published as fully open access, completely removing any paywall between researchers of any field, and the latest research on the equitable and inclusive nature of Open Access and all of its complications.
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About Us

Ajay Singh

Ajay Singh , a distinguished Professor of marketing, with experience in both Academics and the Corporate sector in the IT & Telecom Industry, Dr. Ajay Singh is a versatile professional. He holds a Ph.D. in Management from Jaypee Institute of Information Technology (Deemed University), NOIDA, and is a qualified UGC NET in Management. His educational background also includes a Master in Business Administration (Marketing & Finance) from Bharati Vidyapeeth University, Pune, Maharashtra, and a Bachelor of Technology (B.Tech) in Electronics Engineering from VBS Purvanchal University, Jaunpur, Uttar Pradesh. Dr. Singh's area of expertise encompasses Marketing Analytics, Services Marketing, Retail Operations, supply Chain Management, and Quantitative and statistical Techniques. Currently serving as a Professor, academic charge, and controller of Examination at ABES Business School, he has garnered notable achievements and awards. These include publications in Scopus/ABDC Journals and Best Paper awards in international conferences. Dr. Ajay Singh's dedication to teaching and research makes him a valuable asset to the academic community Orcid id- 0000-0002-2921-7540

Publications

Customer Immersiveness and Customer Retention: A Metaverse-Driven Study for Brands

The paper explores how consumer immersiveness is related to customer retention for the Metaverse platform. The study explores the effectiveness of Consumer Immersiveness and its...

Challenges Faced by Women Entrepreneurs in Balancing Work and Personal Life

Entrepreneurs have been the foundation of society. They are the primary forces behind giving the populace job possibilities. Entrepreneurs have changed as a result of...