Alexa Frias Miranda

Alexa Frias Miranda is a Master graduate from GISMA University of Applied Sciences.

Publications

Green Marketing as a Business Model Innovation for Mexican Cosmetics Startups
Renata Thiebaut, Alexa Frias Miranda. © 2024. 50 pages.
In recent years, the surge in sustainability awareness has transformed consumer preferences, leading to heightened demand for eco-friendly products. Recognizing these evolving...