Amandeep Takhar-Lail

Amandeep Takhar-Lail is a senior lecturer in marketing at the University of Bedfordshire in the UK. She holds a PhD, MSc and BSc in Marketing. Her research interests focus on aspects of contemporary consumption, ethnicity, identity construction and qualitative research methodology. Her work focuses largely on adopting an interpretive approach to explore social, cultural and familial factors that influence everyday consumption experiences. She has published in internationally recognised journals such as the Journal of Marketing Management, Advances in Consumer Research and Journal of Macromarketing. She has also presented papers at key international conferences such as Advances in Consumer Research, European Advances in Consumer Research and the Consumer Culture Theory conference. She has also contributed to special issues of Journals and books and recently published two books within the field of consumer research. Dr. Takhar-Lail is also a Fellow of the Higher Education Academy (UK), Academy of Marketing and Association of Consumer Research (ACR).

Publications

Market Research Methodologies: Multi-Method and Qualitative Approaches
Market Research Methodologies: Multi-Method and Qualitative Approaches
Amandeep Takhar-Lail, Ali Ghorbani. © 2015. 300 pages.
Human inquiry has served as the impetus for a number of developments throughout history. Seeking new knowledge about the world around us helps to drive our progress and push us...