Hershey, Pennsylvania
New York, New YorkBeijing, China

Amaresh Jha

Amaresh Jha is an experienced media professional: has been a Senior Producer with Zee News, News Express, TV9, India News, and India TV and has also produced news for DD News. Amaresh has previously taught at Amity University (where he led the UG Program at Amity School of Communication) and Galgotias University. Apart from his work as a multimedia professional, Amaresh's previous teaching includes courses on the web journalism, data journalism, multimedia storytelling, television production, digital media production, and communication research- among other things. Amaresh is a reviewer and article editor of reputed journals published by SAGE and CG Network, USA.

Publications

Integrating Artificial Intelligence in Media Education: Revolutionizing Learning, Creativity, and Critical Thinking
Integrating Artificial Intelligence in Media Education: Revolutionizing Learning, Creativity, and Critical Thinking
Amaresh Jha, Sanjeev Ratna Singh. © 2025. 32 pages.
The emergence of Artificial Intelligence (AI) offers transformative possibilities for media education, particularly as traditional teaching methods struggle to keep pace with the...
Beyond the Hype: How Explainable AI Can Ensure Ethical Use of Generative AI in Digital Media
Beyond the Hype: How Explainable AI Can Ensure Ethical Use of Generative AI in Digital Media
Amaresh Jha, Sanjeev Ratna Singh. © 2025. 24 pages.
The rise of Generative Adversarial Networks (GANs) in digital media presents both opportunity and challenge. While GANs can create engaging content, their ability to generate...
Bridging the Divide: Capacity Building for AI Adoption in Developing Countries
Bridging the Divide: Capacity Building for AI Adoption in Developing Countries
Amaresh Jha, Sanjeev Ratna Singh. © 2025. 18 pages.
This multi-method research explores the challenges and opportunities of AI adoption in developing countries. Through a literature review, case studies, and expert interviews, the...
Unveiling the Evolution and Global Ascendancy of South Asian Cinema
Unveiling the Evolution and Global Ascendancy of South Asian Cinema
Amaresh Jha. © 2025. 22 pages.
South Asian cinema is experiencing a global boom. This descriptive analysis explores the diverse film industries of India, Pakistan, Bangladesh, and other South Asian countries...
AI-Driven Algorithms for Optimizing Social Media Advertising: Prospects and Challenges
AI-Driven Algorithms for Optimizing Social Media Advertising: Prospects and Challenges
Amaresh Jha. © 2024. 22 pages.
The social media advertising market is anticipated to witness a surge in ad spending; projections indicate an annual growth rate (CAGR 2023-2028) of 4.31%, leading to a...
Immersive Marketing on Metaverse: Development of Metrics for Performance Analysis and Security-Related Challenges
Immersive Marketing on Metaverse: Development of Metrics for Performance Analysis and Security-Related Challenges
Amaresh Jha. © 2023. 23 pages.
Measuring immersive marketing experiences in the metaverse is a new area of study and it includes a wide range of algorithms to make better assessments and predictions. Any...