Amir Khanlari

Amir Khanlari is an Assistant Professor in MBA Department, Faculty of Management at University of Tehran, Iran. He is editor of the Quarterly Journal of Business Management. He received his PhD from University of Tehran in Marketing Management in 2011. His research interests include Customer Relationship Management (CRM), Branding, and Business Intelligence. He has published his papers in the Journal of Computers & Industrial Engineering, International Journal of Human Sciences, International Journal of Engineering, Iranian Journal of Accounting & Auditing Review, and several local and international journals. Also, He has published some book chapters in IGI Global, Inc.

Publications

G2C Marketing: Dimensions and Functions of ZRM
G2C Marketing: Dimensions and Functions of ZRM
Babak Sohrabi, Amir Khanlari. © 2016. 17 pages.
Public administration has been challenged by “new public management” and “government redesign” paradigms. In addition, the relationship between government and citizen has been...
G2C Marketing: Dimensions and Functions of ZRM
G2C Marketing: Dimensions and Functions of ZRM
Babak Sohrabi, Amir Khanlari. © 2015. 17 pages.
Public administration has been challenged by “new public management” and “government redesign” paradigms. In addition, the relationship between government and citizen has been...
Strategic Customer Relationship Management in the Age of Social Media
Strategic Customer Relationship Management in the Age of Social Media
Amir Khanlari. © 2015. 332 pages.
In today's society, organizations are looking to optimize potential social interactions and increase familiarity with customers by developing relationships with various...
The Effects of Fan Personality on Participation in Social Media Based Brand Community: Role of Personality on Participation in the Social Media
The Effects of Fan Personality on Participation in Social Media Based Brand Community: Role of Personality on Participation in the Social Media
Ali Balapour, Amir Khanlari. © 2015. 23 pages.
Facebook as the greatest social network has offered a new marketing tools for companies, agencies, organizations and even people like celebrities. We are witnessing a growing...
The Effects of Social Media-Based Brand Communities on Brand Loyalty and Brand Equity: Case Study – Cinere Company
The Effects of Social Media-Based Brand Communities on Brand Loyalty and Brand Equity: Case Study – Cinere Company
Amir Khanlari, Faezeh Rezaei, Seyed Abolghasem Mira. © 2015. 28 pages.
Nowadays, the concept of brand community is tied with media. So, the new concept of social media based brand community without constraint of geography is built. In this chapter...
Electronic Word of Mouth Marketing: Relationship between Brand Loyalty and Electronic Word of Mouth in Social Marketing Networks
Electronic Word of Mouth Marketing: Relationship between Brand Loyalty and Electronic Word of Mouth in Social Marketing Networks
Sahra Zamanian, Amir Khanlari. © 2015. 22 pages.
Social networks as new form of popular and widely used communities (especially among Iranians) are considered as places to talk about brands and sharing comments, experiences...
G2C Marketing: Dimensions and Functions of ZRM
G2C Marketing: Dimensions and Functions of ZRM
Babak Sohrabi, Amir Khanlari. © 2014. 18 pages.
Public administration has been challenged by “new public management” and “government redesign” paradigms. In addition, the relationship between government and citizen has been...
Intellectual Capital Components, Measurement and Management: A Literature Survey of Concepts and Measures
Intellectual Capital Components, Measurement and Management: A Literature Survey of Concepts and Measures
Babak Sohrabi, Iman Raeesi, Amir Khanlari. © 2012. 37 pages.
A Comprehensive Model for Assessing the Organizational Readiness of Knowledge Management
A Comprehensive Model for Assessing the Organizational Readiness of Knowledge Management
Babak Sohrabi, Iman Raeesi, Amir Khanlari, Sakineh Forouzandeh. © 2011. 19 pages.
Nowadays, the key to an organization’s success is the ability to assess its readiness to create and improve the processes underlying its strategy. Realizing the fact that...
Organizational Readiness Assessment for Knowledge Management
Organizational Readiness Assessment for Knowledge Management
Kaveh Mohammadi, Amir Khanlari, Babak Sohrabi. © 2010. 17 pages.
Implementing knowledge management or knowledge-sharing projects in an organization require significant organizational prerequisites. Lacking proper infrastructures and...
Intellectual Capital Components, Measurement and Management: A Literature Survey of Concepts and Measures
Intellectual Capital Components, Measurement and Management: A Literature Survey of Concepts and Measures
Babak Sohrabi, Iman Raeesi, Amir Khanlari. © 2010. 38 pages.
Intellectual Capital (IC) is neither a new phrase nor an old formally accepted term to measure the intangible assets of an organization. This concept has been used in different...
Organizational Readiness Assessment for Knowledge Management
Organizational Readiness Assessment for Knowledge Management
Kaveh Mohammadi, Amir Khanlari, Babak Sohrabi. © 2010. 17 pages.
Implementing knowledge management or knowledge-sharing projects in an organization require significant organizational prerequisites. Lacking proper infrastructures and...
Organizational Readiness Assessment for Knowledge Management
Organizational Readiness Assessment for Knowledge Management
Kaveh Mohammadi, Amir Khanlari, Babak Sohrabi. © 2009. 17 pages.
Implementing knowledge management or knowledge-sharing projects in an organization require significant organizational prerequisites. Lacking proper infrastructures and...