Amrik Singh

Amrik SinghAmrik Singh is working as Professor in the School of Hotel Management and Tourism at Lovely Professional University, Punjab, India. He obtained his Ph.D. degree in Hotel Management from Kurukshetra University, Kurukshetra. He started his academic career at Lovely Professional University, Punjab, India in the year 2007. He has published more than 25 research publications in Scopus/Web of Science) journals. He has published 12 patents and 01 patent has been granted in the inter-disciplinary domain. Dr. Amrik Singh participated and acted as a resource person in various national and international conferences, seminars, research workshops, and industry talks. His area of research interest is accommodation management, ergonomics, green practices, human resource management in hospitality, waste management, AR VR in hospitality, etc. He is currently guiding 8Ph.D. scholars and 2 Ph.D. scholars have been awarded Ph.D.

Publications

Higher Education Institution Sustainability: Role of Green Human Resource Management
Amrik Singh, Pankaj Sihmar. © 2025. 14 pages.
The fast-changing landscape of organizations is driving a move toward environmental performance. Higher education now prioritizes sustainability. In the contemporary world, where...
Leveraging Waste Management and Energy Solutions for Highland Regions: Tourism and Hospitality Perspective
Amrik Singh, Vipan Kumar. © 2025. 22 pages.
Waste management is essential in Highland regions because of the wide variety of waste types that can harm these delicate ecosystems. This study discusses the complex challenges...
Pro-Environment Travel Behaviors of Tourists: A Psycho-Social Perspective
Amrik Singh, Mithilesh Chauhan. © 2025. 14 pages.
Tourism can be a powerful vehicle for changing people's thinking and behavior both during travel and upon their return home. While proponents of sustainable travel are to be...
Synergising Brands: Licensing and Collaboration Strategies in Tourism
Rajeev Semwal, Nandita Tripathi, Priyanka Tyagi, Amrik Singh. © 2025. 18 pages.
Tourism marketing relies more on licensing and collaboration for brand expansion and market penetration. In this chapter, licensing and collaboration in the tourism industry are...
Click, Search, Travel: Understanding Tourist Behaviour in the Digital Age
Karan Berry, Ankit Shukla, Amrik Singh, Pratik Satpute. © 2025. 26 pages.
The advent of digital technology has dramatically changed the way people travel, affecting their information searches, itineraries, decisions and experiences shared on social...
From Data to Destination: How Digital Traces Can Be Transformed Into Targeted Marketing Campaigns for Tourists
Bassam Samir Al-Romeedy, Amrik Singh. © 2025. 30 pages.
In today's digital era, the tourism industry is undergoing a major transformation as it shifts from traditional marketing techniques to data-driven strategies that leverage...
From Search to Stay: Mapping the Digital Journey of the Modern Traveler
Bassam Samir Al-Romeedy, Amrik Singh. © 2025. 26 pages.
This chapter investigates the evolving digital journey of contemporary travelers, focusing on how technology and data-driven insights have reshaped travel experiences. It...
Convergence of Generative Artificial Intelligence (AI)-Based Applications in the Hospitality and Tourism Industry
Amrik Singh. © 2025. 16 pages.
Generative artificial intelligence (GAI) offers important opportunities for the hospitality and tourism (HT) industry in the context of operations, design, marketing, destination...
Sustainable Travel Behaviour Among Women Tourists Visiting Rural Destinations
Runa Das, Amrik Singh. © 2025. 28 pages.
This study investigates how women's engagement in and perceptions of the advantages of waste management in rural tourist Himalayan villages in Darjeeling have changed as a...
Assessing the Impact of Digital Innovations on Tourist Decision Making and Behavior
Gaurav Bathla, Ashish Raina, Ranjeeta Tripathi, Varinder Singh Rana, Amrik Singh. © 2025. 18 pages.
This book chapter explores the transformative impact of digital technologies on tourist behavior, highlighting how these innovations have redefined the travel experience. Digital...
Solid Waste Management for the Hotel Industry: Status, Challenges, and Recycling Potential
Mildred Nuong, Amrik Singh, Perpetual Zaazie, Karan Berry. © 2025. 16 pages.
In recent years, the exponential population growth, high density of urban areas, diverse culture, changing food habits, and lifestyles have seen an unresolved problem in terms of...
Challenges and Consequences of Improper Waste Disposal in Rural Tourism
Mandeep Kaur, Amrik Singh, Amandeep Kaur. © 2025. 36 pages.
Rural tourism is experiencing rapid growth, offering travelers the opportunity to immerse themselves in unique cultural and environmental experiences while generating substantial...
Sustainable Waste Management in Tourism and Hospitality Sectors
Amrik Singh, Vipan Kumar. © 2025. 18 pages.
Waste management significantly impacts the sustainable state of the environment, public health, and economic stability. This study thoroughly analyses the many waste streams...
Preserving Traditional Cuisines and Methods in the Culinary World: Empowering the Community
Shuaibu Chiroma Hassan, Amrik Singh. © 2025. 10 pages.
Globally, food preparations and its consumption, including its service, has transformed into a new science (culinary science in catering studies) and tradition (culinary...
Strategies and Challenges for Food Waste Management: A Comprehensive Analysis
Sandeep Raheja, Gurucharan Singh, Amrik Singh. © 2025. 14 pages.
For the sake of public health and environmental sustainability, Food waste management is crucial, and it affects both urban and destination area equally. Due to their large...
Empowering Urban Communities: The Role of Local Stakeholders in Solid Waste Management
Vineeta Kumari, Amjad Imam Ansari, Amrik Singh. © 2025. 12 pages.
In developing countries like India, municipal solid waste (MSW) management faces significant hurdles due to the ever-increasing volume of waste and its impact on municipal...
Solid Waste Management in Rural Regions
Nasrin Islam, Amrik Singh. © 2025. 18 pages.
Rural solid waste management (SWM) poses unique challenges due to socio-economic, cultural, and environmental factors. Effective strategies require community engagement...
Successful Local Experience in Waste Management of Urban Destination
Daniel Opotamutale Ashipala, Amrik Singh. © 2025. 18 pages.
Solid waste management in Rundu is a major challenge to the residents of Kehemu suburb resulting in significant health hazards to the environment. The purpose of this chapter is...
Exploring the Growing Threat of Cyber Risks and Vulnerabilities in the Hospitality Industry
Priya Harit, Amrik Singh, Kritika Agrawal, Devangana Verma, Gaurav Bathla, Ashish Raina. © 2025. 18 pages.
This chapter discussed the necessity of strong protective measures and the inherent challenges of cybersecurity in the hospitality sector. As hotels increasingly rely on digital...
Eco-Friendly Skies: Sustainable Marketing Strategies for the Aviation Industry
Mandeep Kaur, Amrik Singh, Amandeep Kaur. © 2025. 32 pages.
Sustainable marketing promotes products and services that prioritize environmental and social responsibility. Sustainable marketing in the aviation industry is not just a trend...
Rural Women Entrepreneurship in the Face of Gender Inequality
Amrik Singh, Supina Supina. © 2025. 18 pages.
An entrepreneur is a person who establishes new businesses, expands unexplored existing markets, and significantly contributes to the gross domestic product. Rural areas...
Exploring the Nexus of Women's Entrepreneurship, Entrepreneurial Efficacy, and Passion in Tourism Development: A Concept Proposition
Ruth Sabina Francis, Sumitha Anantharajah, Sarthak Sen Gupta, Amrik Singh. © 2025. 20 pages.
Women's entrepreneurship is burgeoning globally, marked by an awareness of their pivotal role in driving economic growth, fostering innovation, and contributing to community...
The Role of Artificial Intelligence in Driving Sustainability in the Tourism Industry: A Marketing Perspective
Manjeet Singh, Amrik Singh. © 2025. 18 pages.
Artificial intelligence (AI) is showing promise as a potent tool to advance the tourism industry's efforts to embrace sustainable practices in the face of mounting demand....
Drivers of Promoting Employee Workplace Happiness: Tourism and Hospitality Sector
Amrik Singh. © 2025. 10 pages.
Workplace happiness has become a topic of interest in today's employment world as employee retention and their satisfaction is the major concern for organizations today....
Navigating the Environmental Pitfalls of Overtourism and Finding Sustainable Solutions
Mandeep Kaur, Amrik Singh, Amandeep Kaur. © 2025. 24 pages.
Over-tourism exacerbates several crucial challenges, including soil erosion, deforestation, pollution, and biodiversity loss. Furthermore, the demand for resources such as water...
Reimagining Customer Relations Through AI Innovation
Bassam Samir Al-Romeedy, Amrik Singh. © 2025. 18 pages.
This chapter delves into the significant impact that Artificial Intelligence (AI) is having on customer relations, with a focus on how AI technologies are revolutionizing...
Exploring Tourism Opportunities in the Metaverse and Technology Era: Insights From Scholarly Literature
Amrik Singh, Runa Das. © 2025. 12 pages.
This paper explores the transformative potential of the metaverse within the tourism and hospitality industries' sustainability, drawing insights from recent scholarly...
Integrating AI, Green Marketing, and Influencer Strategies: Shaping Sustainable Consumer Behavior in the Digital Age
Ridhima Sharma, Amrik Singh. © 2025. 18 pages.
In the face of growing environmental concerns, such as global warming, climate change, and pollution, conscious consumerism and sustainable consumption have emerged as critical...
Women's Participation in Cultural Preservation and Commercialization of Rural Tourism: A Study on West Bengal
Amrik Singh, Runa Das. © 2025. 28 pages.
This study investigates the impact of women's participation in rural tourism on cultural preservation and commercialisation in the rural Himalayas of West Bengal. Using a...
Digital Passports to Wellness: How Technology Is Shaping Medical Tourism
Bassam Samir Al-Romeedy, Mahmoud Elsayed Emam, Hamada Hussein, Amrik Singh, Pankaj Kumar Tyagi. © 2025. 26 pages.
The integration of digital technologies is revolutionizing medical tourism, redefining patient care, streamlining service processes, and opening new avenues for healthcare...
Medical Tourism in the Social Media Age: Influencers, Ethics, and International Perspectives
Uma Pandey, Amrik Singh, Parikshit Sharma, Vishal Valuskar. © 2025. 22 pages.
In today's connected world, social media has transformed how people explore medical tourism. With their relatable stories and vivid visuals, influencers help patients...
Career Transitions to Entrepreneurship: Case Studies From Real-World Transformations
Uma Pandey, Amrik Singh, Nafees Haider Naqvi. © 2025. 20 pages.
This chapter examines the motivation and strategies required for shifting from traditional employment to entrepreneurship through cases of successful entrepreneurs who had...
The Future of Indian Restaurants: The Role of Technology in the Success of Cloud Kitchens
Sarthak Chourasia, Sukhmeet Kaur, Amrik Singh. © 2025. 20 pages.
The rapid evolution of the food service industry in India has given rise to the concept of cloud kitchens, also known as virtual kitchens or ghost kitchens. This research paper...
Organizational Innovation and Adaptation in Hospitality and Tourism: Strategies for Resilience and Leadership
Amrik Singh, Vipan Kumar. © 2025. 18 pages.
Organizational innovation and adaptability have become critical for the hotel and tourist sector in an increasingly uncertain global context. This study looks at how dynamic...
User-Centered Hospitality: UI/UX as the New Frontier in Hotel and Restaurant Innovation
Amrik Singh, Vipan Kumar. © 2025. 16 pages.
The design of user interface (UI) and user experience (UX) is becoming more and more important in transforming the hotel sector. This chapter looks at the ways that digital...
Customer Immersiveness and Customer Retention: A Metaverse-Driven Study for Brands
Aditi Srivastava, Brij Mohan Singh, Ajay Singh, Amrik Singh. © 2025. 26 pages.
The paper explores how consumer immersiveness is related to customer retention for the Metaverse platform. The study explores the effectiveness of Consumer Immersiveness and its...
From Potential to Peril: Evaluating AI and the Metaverse in Modern Research
Bassam Samir Al-Romeedy, Hamada Hussein, Mahmoud Elsayed Emam, Amrik Singh. © 2025. 22 pages.
The integration of Artificial Intelligence (AI) and the Metaverse has revolutionized modern scientific research, offering unprecedented opportunities for innovation while...
Homestay Initiative: Building a Resilient Pathway for Garden Communities in Darjeeling's Tea Tourism
. © 2025. 30 pages.
The homestay initiative in Darjeeling's tea tourism sector empowers local women by integrating tea cultivation with tourism, fostering financial independence and cultural...
Student Stress and Mental Health Crisis: Higher Education Institutional Perspective
Amrik Singh, Prashant Kumar. © 2024. 12 pages.
Psychological well-being is a condition of mental prosperity that empowers individuals to adapt to the burdens of life, understand their capacities, learn well and function...
Use of Digital Technology in Improving Quality Education: A Global Perspectives and Trends
Ridhima Sharma, Amrik Singh. © 2024. 13 pages.
The UN 2030 sustainable development agenda focuses heavily on improving access to high-quality education. This goal can no longer be pursued without heavily relying on digital...
Digital Health Revolution: Enhancing Well-Being Through Technology
Vipin Singh, Amrik Singh. © 2024. 7 pages.
The rapid advancement of digital technologies has revolutionized various sectors, including healthcare, fostering novel approaches to promote health and well-being. This book...
Exploring the Impact of Digital Detoxification on Higher Education Students' Learning
Anshul Garg, Amrik Singh, Jia Yanan. © 2024. 16 pages.
Nowadays, smartphones are ubiquitous. People spend many hours daily on their smartphones or other digital gadgets. Unlike other electronic devices, smartphones enable such...
Online Learning: Challenges and Suggestions to Enhance Student Engagement in Higher Education Institutions
Amrik Singh, Dilbag Singh, Sumit Chhikara. © 2024. 22 pages.
The coronavirus (COVID-19) was declared a global pandemic on 12 March 2020 and social distancing was adopted in many places to contain the problem. Indeed, numerous countries...
Leveraging ChatGPT and Digital Marketing for Enhanced Customer Engagement in the Hotel Industry
Ruth Sabina Francis, Sumitha Anantharajah, Sarthak Sengupta, Amrik Singh. © 2024. 14 pages.
Artificial intelligence-based chat generative pre-trained transformer (ChatGPT), and provides numerous ideas for future research in consumer studies and marketing in the context...
Revolutionizing the Hospitality Industry: How chatGPT Empowers Future Hoteliers
Vipin Singh, Amrik Singh. © 2024. 12 pages.
The hospitality industry is experiencing a paradigm shift with the integration of cutting-edge technologies, and one such innovation is chatGPT (generative pre-trained...
Quality of Work-Life Practices in the Indian Hospitality Sector: Future Challenges and Prospects
Amrik Singh. © 2024. 17 pages.
Employees are the most valuable assets for any organization. It becomes very significant for organizations to attract and retain the best talents and maintain them for the longer...
E-Learning Ecosystem in Higher Education Institutions: Trends and Practices
Amrik Singh, Prashant Kumar. © 2024. 18 pages.
The systematic use of technologies in order to orchestrate learning has become widely used in the past years. Diverse technologies have been applied in a variety of teaching...
The Role of Digital Transformation and Its Effects on the Education Sector
Amrik Singh. © 2024. 8 pages.
Digitization can be termed as an improvement in education as it refers to the modernization of business models or different activities related to education. The word...
Virtual Research Collaboration and Technology Application: Drivers, Motivations, and Constraints
Amrik Singh. © 2024. 9 pages.
Virtual collaboration has come of age in the last decade, with industry and academia using the latest web-based collaborative software to bring together groups of workers to work...
Endorsing Gamification Pedagogy for Nurturing Employability Skills in Higher Education Institutions (HEI)
Amrik Singh. © 2024. 12 pages.
The COVID-19 pandemic has disrupted pedagogical approaches. University campuses across the globe shuttered to prevent virus transmission and provided online and hybrid modes of...
Enhancing Competitive Advantages Through Virtual Reality Technology in the Hotels of India
Milan Sharma, Amrik Singh. © 2024. 14 pages.
VR, or virtual reality, has developed into one of the latest and most well-liked technical advancements and could have an effect regarding the hospitality and tourism industry....
Utilizing Technology for Food Waste Management in the Hospitality Industry Hotels and Restaurants
Vipin Singh, T. Archana, Amrik Singh, Pankaj Kumar Tyagi. © 2024. 9 pages.
This chapter explores the role of technology in food waste management within hotels and restaurants, focusing on innovative solutions. By leveraging advanced tools and systems...
Service Innovation Through Blockchain Technology in the Tourism and Hospitality Industry: Applications, Trends, and Benefits
Amrik Singh, Shuaibu Chiroma Hassan. © 2024. 10 pages.
Blockchain technology is an emerging technology useful to provide innovative solutions in various sectors. The real world uses cases of blockchain technology such as faster...
Growth and Opportunity of Medical Tourism in the Indian Healthcare Sector: A Critical Review
Amjad Imam Ansari, Amrik Singh. © 2024. 12 pages.
The aim of the study is to explore the growth and opportunity of medical tourism in context to Indian healthcare. Advancements in science and technology have made it possible for...
Bibliometric Analysis of Publications on Gastronomy Tourism
Vipin Singh, Amrik Singh. © 2024. 14 pages.
In the ever-evolving tapestry of global tourism, a transformative movement has emerged, one that transcends the boundaries of traditional travel experiences. This exploration...
Role of Training and Development in Employee Motivation: Tourism and Hospitality Sector
Amrik Singh, Amjad Imam Ansari. © 2024. 14 pages.
The contemporary hotel industry is facing many challenges that are closely connected to the changes that occur both in the field of tourist demand and tourist supply. The changes...
Effective Talent Management Practices Implemented in the Hospitality Sector
Amrik Singh, Sanjeev Kumar. © 2024. 19 pages.
The hospitality industry is one of the significant contributors to financial development and survivability. As the biggest segment in the lodging business, the neighborliness...
Talent Acquisition and Retention in Hospitality Industry: Current Skill Gaps and Challenges
Amrik Singh, Supina Supina. © 2024. 17 pages.
The process of acquiring, developing, and retaining high-potential people is the primary emphasis of talent management, which is a strategic approach to managing human capital....
Blockchain Technologies and Call for an Open Financial System: Decentralised Finance
Ridhima Sharma, Amrik Singh. © 2024. 12 pages.
Blockchain technology may reduce the cost of transactions, enable decentralised platforms, and generate distributed trust, laying the groundwork for novel business models....
Role of Diversity and Inclusion on Employee Performance Evaluation: Tourism and Hospitality Industry
Amrik Singh, Vipan Kumar. © 2024. 13 pages.
In today's ever-evolving workforce landscape, fostering diversity and inclusion has become paramount for organizational success. Using organizational behaviour theories, the...
A New Era of Engagement and Satisfaction: Transforming Customer Experience With AI-Driven Technologies
Ridhima Sharma, Timcy Sachdeva, Amrik Singh, Vipin Nadda. © 2024. 16 pages.
This study explores the capacity of Artificial Intelligence (AI) to revolutionize the customization of marketing tactics. This study delves into the fundamental principles of...
AI-Driven Service Marketing: Transforming Customer Experience and Operational Efficiency
Karan Berry, Amrik Singh. © 2024. 22 pages.
This chapter explores the transformative impact of AI on service marketing, focusing on practical applications, benefits, and probable challenges. It also reviews previous...
Demystifying Sustainable Practices in the Hotel Industry: Evidence From Ghana
Mildred Nuong Deri, Amrik Singh, Perpetual Zaazie, David Anandene. © 2024. 24 pages.
Sustainability continues to be one of the most commonly discussed trends within the hotel industry. Sustainability has become a matter of concern for both individuals and...
Exploring the Use of Virtual and Hybrid Events for MICE Sector: Trends and Opportunities
Amrik Singh, Mildred Nuong Deri. © 2024. 24 pages.
COVID-19 has fast-tracked the transition to the virtual environment in the global meetings, incentives, conference/convention, and exhibition (MICE) events sector. The present...
Students Wellbeing and Performance in Higher Education Institutions
Amrik Singh. © 2024. 12 pages.
Lack of social support during the COVID-19 pandemic has caused a decline in students' psychological well-being. The students who cannot adapt to online learning demonstrate...
Exploring the Impact of AI-Driven Chatbots on Customer Service in the Hospitality Industry
Narender Suhag, Divya Sarkar, Amrik Singh. © 2024. 14 pages.
This study explores the transformative impact of artificial intelligence (AI)-driven chatbots on customer service within the hospitality industry. As technology continues to...
Investigating the Synergistic Impact of AI and Marketing Within Virtual Tourism Platforms for Millennials: A Review
Jyoti Prakash, Vipin Singh, Amrik Singh, Urvashi Kumari. © 2024. 20 pages.
This chapter aims to craft and evaluate personalized, immersive travel experiences tailored specifically for millennial adventurers. Utilizing VR, this exploration transcends...
Women's Empowerment and Tourism Development: An Indian Perspective
Amrik Singh, Sumitha Anantharajah, Ruth Sabina Francis. © 2023. 12 pages.
Women's empowerment has become a crucial component of sustainable tourism development in tourist destinations. Meanwhile, achieving gender equality and empowering women...
Identifying Religious Tourism Potential Through Sustainable Approach: A Study on Punjab State of India
Amrik Singh, Shuaibu Chiroma Hassan. © 2023. 13 pages.
Tourism has been observed as one of the biggest economic sectors in the service industry, which has significant social, cultural, environmental, and economic effects. Pilgrimage...
Community's Attitude Towards the Development of Cultural and Heritage Tourism: An Exploratory Study
Amrik Singh, Supina Supina. © 2023. 8 pages.
Tourism, heritage, and culture are widely recognized as significant catalysts for economic development in various regions across the globe. Their significant contribution to...