Andreas Meier

Andreas Meier is professor at the University of Fribourg (Switzerland) and head of the research center for Fuzzy Marketing Methods (www.FMsquare.org). His research interests include electronic business and government, information management, and data mining. He is a member of GI Europe, IEEE, and ACM. After studies at the Music Academy of Vienna he received a diploma in mathematics and a PhD in computer science from the Swiss Federal Institute of Technology (ETH) in Zurich. He was a system engineer at IBM, a researcher at the IBM research lab in California USA, a director at the international bank UBS, and a member of the executive board of the CSS insurance company before he joined the University of Fribourg.

Publications

Applying Fuzzy Logic and Fuzzy Methods to Marketing
Applying Fuzzy Logic and Fuzzy Methods to Marketing
Laurent Donzé, Andreas Meier. © 2013. 13 pages.
Marketing deals with identifying and meeting the needs of customers. It is therefore both an art and a science. To bridge the gap between art and science, soft computing, or...
Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications
Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications
Andreas Meier, Laurent Donzé. © 2012. 388 pages.
Information overload has made it increasingly difficult to analyze large amounts of data and generate appropriate management decisions. Furthermore, data is often imprecise and...
Applying Fuzzy Logic and Fuzzy Methods to Marketing
Applying Fuzzy Logic and Fuzzy Methods to Marketing
Laurent Donzé, Andreas Meier. © 2012. 14 pages.
Marketing deals with identifying and meeting the needs of customers. It is therefore both an art and a science. To bridge the gap between art and science, soft computing, or...
Fuzzy Classification on Relational Databases
Fuzzy Classification on Relational Databases
Andreas Meier, Günter Schindler, Nicolas Werro. © 2008. 29 pages.
In practice, information systems are based on very large data collections mostly stored in relational databases. As a result of information overload, it has become increasingly...