Androniki Kavoura

Androniki KavouraAndroniki Kavoura is an Associate Professor, Department of Marketing, Technological Educational Institute of Athens, Greece. She completed her MSc in Media Management and her PhD on Communication and Culture, University of Stirling, Scotland, UK. She has participated on research projects and her research interests include social media, branding, advertising and culture. She co-chairs the International Conference on Strategic Innovative Marketing and she is Editor in Chief of the International Journal of Strategic Innovative Marketing.

Publications

Entrepreneurial Development and Innovation in Family Businesses and SMEs
Entrepreneurial Development and Innovation in Family Businesses and SMEs
Andreas Masouras, Georgios Maris, Androniki Kavoura. © 2020. 312 pages.
Entrepreneurship is very important for both entrepreneurs and economic development. It helps boost innovation and competitiveness in every country and facilitates the creation of...
An Exploratory Study of Online Destination Images via User-Generated Content for Southeastern Rural Transylvania
An Exploratory Study of Online Destination Images via User-Generated Content for Southeastern Rural Transylvania
Androniki Kavoura, Florin Nechita. © 2020. 22 pages.
The advent of new technologies has brought forth an incredible power to online users of social media who may act as active contributors and co-creators of the tourism...
The Effect of Innovative Communication Technologies in Higher Education
The Effect of Innovative Communication Technologies in Higher Education
Stavros Kiriakidis, Efstathios Kefallonitis, Androniki Kavoura. © 2019. 14 pages.
The aim of this chapter is to (1) present a review of some innovative communication technologies in higher education and how these are implemented for organizational, marketing...
Effective Cultural Communication via Information and Communication Technologies and Social Media Use
Effective Cultural Communication via Information and Communication Technologies and Social Media Use
Androniki Kavoura, Stella Sylaiou. © 2019. 14 pages.
Cultural organizations need to adopt contemporary methods and ways of communication for heritage management. Raising people's interest for cultural heritage may take place...
Socio-Economic Processes, User Generated Content, and Media Pluralism
Socio-Economic Processes, User Generated Content, and Media Pluralism
Androniki Kavoura. © 2019. 12 pages.
Media pluralism that is associated with the presentation of different points of view and ideas in media content consists of a recurrent issue of discussion because it is in close...
The Effect of Social Media Networking in the Travel Industry
The Effect of Social Media Networking in the Travel Industry
Androniki Kavoura, Efstathios Kefallonitis. © 2019. 14 pages.
Many travelers have at least one account in one of the popular social media networking websites or applications (Facebook, Twitter, Flickr, Instagram). Airlines and travel...
Minding the Gap Between Perceived and Projected Destination Image by Using Information and Communication Platforms and Software
Minding the Gap Between Perceived and Projected Destination Image by Using Information and Communication Platforms and Software
Victor Alexandru Briciu, Florin Nechita, Robert Demeter, Androniki Kavoura. © 2019. 17 pages.
The article examines a double case study framework for analyzing perceived and projected destinations by using ITC solutions. First, 22,362 photos tagged with “Brasov” were...
The Effect of Innovative Communication Technologies in Higher Education
The Effect of Innovative Communication Technologies in Higher Education
Stavros Kiriakidis, Efstathios Kefallonitis, Androniki Kavoura. © 2018. 12 pages.
The Effect of Social Media Networking in the Travel Industry
The Effect of Social Media Networking in the Travel Industry
Androniki Kavoura, Efstathios Kefallonitis. © 2018. 12 pages.
Effective Cultural Communication via Information and Communication Technologies and Social Media Use
Effective Cultural Communication via Information and Communication Technologies and Social Media Use
Androniki Kavoura, Stella Sylaiou. © 2018. 12 pages.
Cultural organizations need to adopt contemporary methods and ways of communication for heritage management. Raising people's interest for cultural heritage may take place...
Socio-Economic Processes, User Generated Content, and Media Pluralism
Socio-Economic Processes, User Generated Content, and Media Pluralism
Androniki Kavoura. © 2018. 11 pages.
Media pluralism that is associated with the presentation of different points of view and ideas in media content, consists of a recurrent issue of discussion because it is in...
Polish Firms' Innovation Capability for Competitiveness via Information Technologies and Social Media Implementation
Polish Firms' Innovation Capability for Competitiveness via Information Technologies and Social Media Implementation
Androniki Kavoura, Leszek Koziol. © 2018. 23 pages.
This chapter examines the implementation of Information and Communication Technologies (ICTs) as innovative tools and the use of Social Media (SM) by Polish medium and small...
Polish Firms' Innovation Capability for Competitiveness via Information Technologies and Social Media Implementation
Polish Firms' Innovation Capability for Competitiveness via Information Technologies and Social Media Implementation
Androniki Kavoura, Leszek Koziol. © 2017. 32 pages.
This chapter examines the implementation of Information and Communication Technologies (ICTs) as innovative tools and the use of Social Media (SM) by Polish medium and small...
An Exploratory Study of Online Destination Images via User-Generated Content for Southeastern Rural Transylvania
An Exploratory Study of Online Destination Images via User-Generated Content for Southeastern Rural Transylvania
Androniki Kavoura, Florin Nechita. © 2017. 22 pages.
The advent of new technologies has brought forth an incredible power to online users of social media who may act as active contributors and co-creators of the tourism...
The Creation of Online Communities and Social Networking Sites based on Constitutive Elements of Identity
The Creation of Online Communities and Social Networking Sites based on Constitutive Elements of Identity
Androniki Kavoura. © 2016. 15 pages.
Qualitative Communication Research Methods and Techniques
Qualitative Communication Research Methods and Techniques
Androniki Kavoura, Peter Tomaras. © 2015. 16 pages.
This chapter examines the multi-method research design of qualitative communication research methodology associated with a case study from Greece for the European Youth Card...