Archan Mitra

This study explores the integration of artificial intelligence (AI), particularly ChatGPT, in media communications to enhance real-time data decision-making. It evaluates...

“Strategies for Success” examines the impact of digital media and communication on business innovation across industries like technology, healthcare, and retail. Utilizing a...

This study examines the strategic government use of Public-Private Partnerships (PPPs) to achieve the Sustainable Development Goals. The study will compare PPP frameworks in...

This study explores the key drivers and obstacles of innovation in achieving sustainable development goals (SDGs) within emerging economies. Utilizing a multi-case study...

This study examines how corporate governance promotes sustainable development-focused technical innovation. It links governance mechanisms including board diversity, executive...

The rapid evolution of cyber threats necessitates advanced real-time detection systems capable of identifying anomalies as they arise. This study explores the effectiveness of...

Using machine learning and conventional optimisation methods improves healthcare predictive analytics accuracy, interpretability, and clinical relevance. This study suggests...

The development of secure 6G networks has the potential to transform smart city infrastructures, integrating artificial intelligence (AI) to manage urban systems with...

This study explores the potential of Pokémon GO, a popular augmented reality (AR) game, in fostering emotional intelligence (EI). EI involves recognizing, understanding, and...

The ageing global population brings challenges and opportunities, particularly in addressing cognitive decline. This study explores integrating artificial intelligence (AI) into...

The role of Artificial Intelligence (AI) in Education 5. 0 is changing the paradigm of the student learning process and the teaching process as well. This chapter discusses the...

This paper explores strategies to enhance resilience within Business Continuity Management (BCM), addressing the challenges posed by global connectivity, environmental...

This chapter explores the critical nexus between climate neutrality and global warming within the broader goal of building a sustainable ecosystem for the future, achieving...

Artificial Intelligence (AI) and Machine Learning (ML) are pivotal in addressing some of the world's most pressing challenges. These technologies are transforming healthcare...

This research explores the potential of machine learning (ML) and data mining (DM) in enhancing agricultural productivity and sustainability, aligned with the goals of...

This study explores the transformation of consumer behavior analysis through AI-enhanced marketing frameworks. Traditional consumer behavior theories such as Maslow's...

This paper aims to explore regenerative tourism as a means to preserve Indigenous cultural heritage and promote socio-economic resilience in Northeast India, a region rich in...

Digital transformation is revolutionizing the organizational landscape by integrating advanced technologies such as artificial intelligence (AI), the Internet of Things (IoT)...

This chapter investigates the application of artificial intelligence (AI) in enhancing records management systems (RMS) by addressing critical challenges such as scalability...

Digital nomadism is fundamentally reshaping global tourism as destinations adapt to support the lifestyle of remote workers seeking both productivity and cultural immersion. This...

Cloud infrastructure has improved corporate scalability and cost-efficiency, but it has also increased security vulnerabilities. Strong security mechanisms are needed to secure...

This research explores effective collaboration between higher education institutions and the workforce to bridge the digital literacy gap in an increasingly technology-driven...

The adoption of AI-driven voice search technologies is transforming the digital economy, significantly impacting workforce dynamics and service marketing strategies. This study...

Advancements in environmental monitoring technologies have revolutionized the ability to assess and respond to environmental changes that directly impact global human health....

The integration of Internet of Things (IoT) technologies and big data analytics offers transformative potential for the maritime industry by enhancing safety, sustainability, and...

The exponential growth of urbanization has intensified traffic congestion, posing challenges to efficiency, safety, and sustainability in smart cities. This study proposes a...

In the competitive FinTech landscape, where loyalty and retention are vital, AI-driven personalization emerges as a transformative tool for fostering meaningful customer...

The research explores the integration of artificial intelligence (AI) into industrial control systems (ICS) to enhance resilience and efficiency through predictive maintenance....

Medical image segmentation is a cornerstone in diagnostics, enabling precise visualisation and analysis of anatomical structures and pathological entities across modalities like...

The B2B hospitality sector, a critical contributor to the global hospitality industry's revenue, faces dual pressures: delivering personalized client experiences and...

India's ambitious digital transformation efforts, spearheaded by initiatives like Digital India and Smart Cities Mission, are set to be reshaped by 6G technology. While 6G...

Mountain tourism drives economic growth, offering opportunities for local communities and attracting global travelers. However, the rise in tourism poses challenges in balancing...

This study examines the role of artificial intelligence (AI) and social media in shaping neo-propaganda for populist movements globally, highlighting its transformative impact on...

The integration of artificial intelligence (AI) into sustainable development offers transformative opportunities for achieving the United Nations' Sustainable Development...

The rapid adoption of the Industrial Internet of Things (IIoT) has transformed manufacturing through enhanced automation and productivity, but it has also broadened the...

This paper delves into the evolution and application of qualitative research methodologies within business studies, emphasizing the shift from traditional approaches to...

The aging global population presents significant challenges, particularly in managing cognitive decline among the elderly. This study explores the integration of artificial...

The integration of energy-efficient technologies in the food sector presents a transformative approach to addressing global challenges related to food safety, quality, and...

This study explores the challenges and opportunities businesses face in aligning digital marketing practices with stringent environmental regulations while promoting...

This study explores the role of multiple representations—graphical, numerical, and verbal—in enhancing statistical thinking among secondary school students through a case-based...

The Indian tourism sector is undergoing a transformative shift by integrating green skills and digital competencies into workforce strategies to align with sustainability goals...

The digitalization wave has unlocked new opportunities for sustainability, particularly in urban waste management, where blockchain technology offers innovative solutions to...

Customer input has increased as digital manufacturing and smart factories advance. However, standard analysis methods struggle to turn this feedback into useful insights. This...

This article studies celebrity status in digital media, focusing on OTT platforms and social media. New fame paths have changed famous dynamics. This has changed content...

This research explores energy harvesting systems through biomimicry, the practice of emulating natural processes for technological solutions. Addressing the need for sustainable...

This discussion examines how media promotes sustainable gourmet tourism and community development. Gastronomy tourism explores the cultural, historical, and social aspects of...

This chapter explores the integration of ethical marketing practices, data governance standards, and technology. Highlighting the importance of transparency, consumer control...

The ethical and environmental effects of AI-powered consumer behaviour media discourse are examined. Mixed-methods research uses ethics, questionnaires, and qualitative content...

The chapter delves into the empirical investigation of biomimicry's applications across diverse sectors, emphasizing its pivotal role in enhancing intelligent decision-making...

This research investigates the development of a lightweight digital trust architecture within the internet of medical things (IoMT). Employing a multi-faceted methodology, it...

Media and communication are continually changing, therefore adapting to audience tastes, technology, and market dynamics is crucial. This chapter explores Agile project...

Incorporating computational thinking (CT) into educational systems is crucial for preparing students for the digital age. This chapter explores CT education's theoretical...

This research chapter delves into the emerging realm of artificial emotional intelligence (AEI) and its integration into human-computer interaction (HCI). As digital technologies...

This study examines the impact of Python-driven generative AI on media content creation and its ethical implications. Python's simplicity and extensive libraries have made it...

This book chapter explores the combined effect of Artificial Intelligence (AI) and Big Data Analytics on customer involvement in marketing. The initial phase is a theoretical...

The chapter examines the application of quantum computing in enhancing supply chain management (SCM). By utilizing qubits, which process complex data more efficiently than...

The integration of artificial intelligence (AI) in promoting sustainable clean energy solutions holds significant potential for addressing global environmental challenges. This...

Artificial Intelligence (AI) offers revolutionary solutions for enhancing environmental sustainability. By leveraging technologies like machine learning, remote sensing, and...

This research explores the integration of Business Intelligence (BI) tools in entrepreneurial practices to drive sustainable innovation. It highlights the significant role of BI...