Ashish Kumar Rathore

Ashish Kumar RathoreAshish Kumar Rathore is a PhD Scholar in the Department of Management Studies, Indian Institute of Technology Delhi, India. He holds Maters and Bachelor Degree in Mechanical Engineering. His current research interests include Scoial Media and Data Mining.

Publications

Tweeting About Business and Society: A Case Study of an Indian Woman CEO
Ashish Kumar Rathore, Nikhil Tuli, P. Vigneswara Ilavarasan. © 2019. 17 pages.
This chapter examines the social media content posted by a woman Indian chief executive officer (CEO) on Twitter. The active involvement of CEO in communication activities...
Social Media and Business Practices
Ashish Kumar Rathore, P. Vigneswara Ilavarasan. © 2019. 17 pages.
This chapter presents an overview of social media and its application in various business domains. Social media platforms are increasingly becoming important for business growth....
Social Media and Business Practices
Ashish Kumar Rathore, P. Vigneswara Ilavarasan. © 2018. 14 pages.
This chapter presents an overview of social media and its application in various business domains. Social media platforms are increasingly becoming important for business growth....